49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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Power cables
Are you looking for a power cable to connect to your PC, monitor, hard drive, or speakers? Do you want to buy a charging cable? Well, here you will find everything you need.
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Lois
LoisLois was since the '60s a Spanish reference brand of denim jeans. Who has not had a Lois pair of jeans or remember any of their commercials? If you are very young, maybe it won't ring a bell, but for a while, Lois was the best-selling European jeans brand in the world. More recently and in the face of the great competition between creators and manufacturers of denim textile pieces, its brand is no longer so famous, but its creative and innovative drive is still intact.
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How to change the IP address?
How to change the IP address? We will explain step by step how to change your IP to be able to browse safely and anonymously on the Internet. The Internet is like a great highway and to "drive" on it, we must get on the road equipped with a computer, tablet, smartphone... with a license plate. This "license plate" is what is known as IP address and for many and several reasons, but mainly for security and/or privacy reasons, we may be interested in changing it. What is my IP? In order not to put the cart before the horse the first thing we must do to know how to change the IP of the computer is to find out what the IP of our connection is and verify that the change has been made correctly at the end of the process. Finding out what your IP is is as simple as visiting Cuál es mi IP (What is my IP). By accessing the page, without the need to download or run any program, our tool will automatically display your IP address data on the screen. This address is also useful to know if you want, for example, to configure online services such as servers, FTP, games, ... and it consists of a numerical combination. This address is unique and public and is the one that identifies us on the Internet to the websites we visit and other users. Nobody can browse the net without an IP address. The IP is assigned to us by our Internet Service Provider (ISP) and as this address is exposed on the network it is known as public IP, as opposed to the private IP of our local network, which only we can know. What is my public IP and what is my private IP? How important are they to change my IP? Our computer or any other device connected to the Internet has two IP addresses, a public IP address, and a private IP address. The public IP, as we have seen, is the one that identifies us to be able to surf the Internet (imagine driving on a highway without a license plate... we would be stopped and banned from driving!) This public IP is linked to our connection and, therefore, all devices connected to the same router have the same public IP. On the other hand, the private IP is the one that individually identifies each device in our private or home network. In this local network, each computer has a private IP address that serves to differentiate it from the rest of the computers and devices connected to the router. In this way, any request for data that comes from or is sent to a device is identified by the router so that it collects or sends the corresponding data to that device. So, which IP address should I change? Private IPs are not accessible from the Internet, while public IPs are and allow us to track our location, data, and Internet activity, including the pages we have visited or the time we have spent on each of them. So, to improve our security and privacy on the Internet, we can change the public IP, or if we prefer, hide our IP. Doing so is not complicated and now we will explain how to change the IP, but first, you must make sure if your IP address is a dynamic IP or a static one, as it depends on it that you can manage to change the IP on your own or require the intervention of your Internet Service Provider (ISP). How do I check if my IP is dynamic or static before changing it? IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between them is that in the case of the static IP, IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between one address and the other is that in the case of the static IP, the address assigned is permanent for a device or router, while the dynamic IP changes every time that device or router connects to the Internet. Usually, the IP address is dynamic, but you can check it through our free tool to find out what is your IP address on our website. Remember that you do not need to download any program or run any application. Simply access cualesmiip.com and the home page will show your IP address, indicating whether it is a static or dynamic one. If it is a static IP address, you will have to contact your Internet Service Provider (ISP) and request the change or use a VPN service as we will explain below. But if it is a dynamic IP address, the change is easy and you have several alternatives for doing so. How do I change my public IP? The easiest way to change the IP address if it is a dynamic one is to turn the router off and on again. This will change the public IP and when you browse again you will do it with a different IP address than the one you had before turning it off. The tricky part of the situation is that the new address, like the previous one, will continue to be exposed on the network and if you want to change it again you will have to turn the router off and on each time. However, it may happen that despite doing so, this does not work and the IP address does not change. This happens because in certain circumstances Internet Service Providers (ISP) establish a certain period before which IP addresses cannot be changed. How to change my IP with a VPN? If you are looking for a solution that does not force you to be aware of turning your router on or off and that also offers a permanent solution that contributes to your online security and privacy, VPNs are already the most effective solution for changing your IP. VPNs are services designed to hide the IP address, whether you connect with a static IP address or a dynamic one, using that of an intermediate server, in such a way that the IP address is masked, appearing to the public as a different IP permanently. As this new Public IP belongs to the VPN server, none of our data is exposed and whoever traces the address will only reach that server, without being able to access any data about our connection, navigation, and identity on the network. VPN vs Proxy Proxy servers act in a similar way, although VPNs have the added advantage that they encrypt all data from the beginning to the end of the communication so that the impossibility of tracing data is 100% guaranteed. Proxy servers do not have this function and therefore your connection may still be susceptible to falling prey to cybercriminals. In addition, most proxy servers, unlike VPNs, must be configured manually and even, in some cases, individually in each browser. How do I know if my IP has been changed? And now that you know how to change the IP, you can test and check whether it went well by comparing your new IP address with the one you had before. If everything went well, you will see that the numbering is different and therefore your IP has been changed.
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Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
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Arc Search, AI-powered search engine for iOS
05/02/2024The Browser Company has introduced its latest innovation to the market, Arc Search, a search engine exclusively designed for iOS devices that integrates artificial intelligence and private browsing functionalities. Arc Search promises seamless and interruption-free navigation, free from annoying ads. Driven by artificial intelligence, this search engine offers, also, advanced features such as the ability to summarize visited web pages and provide search results more efficiently. Additionally, it stands out for its ad blockers, a reading mode that minimizes distractions, and a keyboard designed to initiate searches with just a few taps. In addition to Arc Search, in the spring, The Browser Company will also launch its web browser ARC, based on Chromium, with the ambition to challenge the supremacy of Google Chrome. With these releases, The Browser Company has explained that it aims not only to establish itself as a robust option in the realm of browsers and search engines but also to redefine how users interact with information on their iOS devices.
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The Neeva search engine fails and shuts down
02/06/2023After months of efforts, Neeva, the search engine designed by two former Google employees that aimed to provide a user-tracking-free and ad-free service, has announced its closure. Since its launch, Neeva has failed to gather a sufficient user base to sustain the project, even after announcing Neeva AI and becoming the first search engine to provide real-time AI-driven answers to most queries. Therefore, today, on June 2nd, Neeva will disappear as a search engine. Its founders will redirect their business to a new area, and subscribers with active licenses will receive a refund for the unused period. Neeva has also announced the deletion of all user data.
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Google presents its new augmented reality search experiences
21/11/2022Google presents its new augmented reality search experiences From this week, Google users in London, Los Angeles, New York, Paris, San Francisco and Tokyo will be able to enjoy the new Live function on their Android and iOS terminals, View Live, an immersive augmented reality (AR) experience that offers to explore the environment that surrounds us from our mobile. With Live View, Google has explained, users will be able to use their mobile phones to discover the shops and other establishments that they have around, from which they we will receive information about their open hours, type of sale, etc. To do this, it is necessary to install the application, which will soon be available in more cities than those included in this first launch, and focus the mobile camera on the buildings and stores that we have in view. Then, the information available for each one will appear. Google has also announced the global launch of a functionality that is currently only operational in Australia, Japan, the United Kingdom and the United States, which reports on accessibility to shops and other establishments and premises for people with reduced mobility. The accessible places are marked with a wheelchair icon and the users can access to relevant information is displayed, such if that place have adapted bathrooms, if interior mobility in a wheelchair is possible, or if they have accessible parking spaces. The third novelty announced by Google is a new tool for electric vehicle drivers, with real-time information on the nearest charging stations.
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Google Maps introduces new search opcions of ecological routes
21/09/2022Google will incorporate in Google Maps , new ecological routes that will be able to guarantee a lower impact from vehicles on the environment and, also, minimize fuel consumption.This new functionality of more sustainable itineraries will be implemented in Europe during next weeks, after having been successfully tested in the United States and Canada, where, according to Google in a statement sent to Europa Press, they have contributed to avoiding more than half a million tons of carbon emissions, in only one year.To suggest the best ecological route, Google Maps will ask the user about the type of engine of the vehicle that is going to use and then will show the driver all his available itinerary options and an accurate estimate of the consumption efficiency of the vehicle.Additionally, the package of new Google Maps features also incorporates the option to activate the display of charging points for electric vehicles; new bike routes, and Live View option, to supervise streets in real time.
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Google Maps will provide the most efficient route based on the fuel of each vehicle
22/07/2022The latest update of the Google Maps beta, version 11.39, would allow users to choose between different vehicle options, gas, diesel, electric and hybrid, and based on these choice, the application will propose the route that allows the driver to save more into fuel or power. This novelty is collected by the specialized Google portal, 9to5Google, which has had access to the update that would still be in the testing phase. The new option would come to complete others already planned, such the one tha allows Google Maps to indicate the least polluting routes to users, as long the option for that itinerary does not imply a substantial change in time behind the wheel, in relation to the fastest route.
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Madrid taxis already accept payment with cryptocurrencies
24/05/2022From this month of May, Madrid taxi users will be able to pay in cryptocurrencies. The possibility of this new means of payment comes after the agreement between the taxi sector and the Woonkly company, which has distributed dataphones to all taxi drivers so that payment with cryptocurrencies can be made. Madrid is the first city in Spain to introduce this means of payment in taxis, which is also contemplated by various municipalities in the United Kingdom and the Scandinavian countries. At the moment, the cryptocurrencies accepted in Madrid taxis are Ethereum, Bitcoin BEP2, Woonkly Power, Binance Coin, Cardano, Avalanche, Binance USD, Polkadot, USD Coin, Tether and Wrapped BN. The technology of the dataphones that are prepared to print the proof of the operation once the payment has been made, belongs to Waynance, a firm from Alicante, whose payment gateway has become the first universal payment system for cryptocurrencies. It allows payments done from any payment platform (POS, e-commerce, etc.), with any cryptocurrency, through any decentralized wallet and, above all, instantly.
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The use of magnetic tapes to store data is growing
11/05/2022Although cloud storage continues to be a growing resource for many companies to promote hybrid work environments, for security reasons, many other companies have decided not only to return to hard drives, SD cards or pen drives, but even to magnetic tapes. According to the Swedish firm Sweclockers, storage on this format skyrocketed in 2021 and grew, compared to the data recorded in the previous year, by 35%. Being a format that is not connected to the internet and therefore free from the threats of ransomware and malware, magnetic tapes are increasing their popularity again and companies such IBM, HP or Seagate/Quantum have already launched updated versions of these tapes on the market that include Linear Tape-Open (LTO) technology and high storage capacity, according to the current needs of companies. The main difference from other digital storage media is that magnetic tapes can only read and write data sequentially, and this cannot be done simultaneously.
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Video calling apps listen when the microphone is off, according to a study
25/04/2022A group of researchers from the University of Wisconsin-Madison (United States) has determined that video conferencing applications can continue accessing audio data even if the user has disabled the microphone. To demonstrate this, they have studied the most popular video conferencing applications and have analyzed the behavior of the mute button until they has determined that all the applications that they has tested whether the microphone was open or closed, occasionally collected raw data and delivered it to the servers of their services. In their research they have worked with binary analysis tools to see how the audio was transferred from the application to the audio drivers of the computers and then to the network. They aslo have created, through machine learning models ( 'machine learning'), a classifier of daily activities that, with 82% accuracy, has determined which activities users were doing while their microphones were, theoretically, silenced. In relation to this, the authors of this work recall that beyond muting the microphone, you can turn off the microphone of a device through the settings menu, a safer option to limit access to confidential information and sensitive data. All the conclusions of this study will be known next July in the Privacy Improvement Technologies Symposium.
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5G Automotive Association tests real-time safety notifications for vehicles and pedestrians
08/04/20225G Automotive Association, the organization that brings together technology companies and car manufacturers with the common goal of creating and applying vehicle solutions to make future mobility a reality, have tested a new safety concept for drivers and pedestrians. The innovation is based on real-time safety notifications for vehicles and pedestrians using high-speed 5G mobile technology and multi-access computing, so the car can communicate its position to nearby infrastructure to alert pedestrians and other vehicles, as well as receive emergency notifications from the mobile network. The 5GAA connected car concept uses fixed on-site cameras and sensors to collect detailed data. This information is a plus for what the vehicle can “see” using its on-board systems. With a high-speed 5G mobile connection, the system can quickly make decisions where the data is collected, for example in a pedestrian crossing, to communicate safety risks to oncoming pedestrians and vehicles. The tests have been carried out in Blacksburg, Virginia with a team installed in a Jeep Wrangler 4xe hybrid. Some companies that have participated in the testing are, Intel, Verizon, Stellentins, American Tower, CapGemini, Telus, Harman, Virginia Tech Transportation Institute and the Virginia Department of Transportation.
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OPPO joins the Connectivity Standards Alliance
21/10/2021Oppo has announced its membership on the Board of Directors of the Connectivity Standards Alliance (CSA), the organization with more than 400 technology companies working together to increase compatibility in IoT through simpler technology standards. One of Oppo's main objectives in his new role, explained Neil Yang, director of OPPO's Standards Research Department, is to promote Matter, the base protocol for the Internet of Things (IoT), offering a simplified user experience that allows connecting different devices "We want to create a highly compliant IoT ecosystem, and drive the development of the Alliance's advancements together with other partners through proposals for new protocols, setting new standards and developing new Matter-based products”, says Yang. For the CSA, Oppo's commitment is an open door to promote Matter in China and throughout Asia, offering the possibility of providing better IoT experiences to more than one billion users.
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What is IT maintenance? Prevention is better than cure
19/04/2021Keeping our IT equipment in good condition is essential for the smooth running of the business. The main goal of a good IT maintenance is to ensure the proper functioning of the hardware and software of our network and IT equipment and thus contribute to the overall efficiency of our business. What is the purpose of computer maintenance services? Computer maintenance services try to anticipate failures and offer us solutions to manage our computers and computer network, optimize their operation and secure all the information contained in our machines. In case of incidents, a good computer and systems technician will solve them and also find the cause of the error to prevent it from happening again. Benefits of hiring a computer maintenance and web maintenance service Common computers, servers, hard drives, networks, connections and antivirus problems can be avoided or prevented if we carry out all their preventive maintenance needs. Advance failure detection. Incidents can occur at any time, nipping them in the bud can save us a lot of headaches throughout the life of equipment. Improve the performance and reliability of your computers and network. This ensures our software is always up to date, thus improving the efficiency, speed and machines operation and other connected equipment. Prevents data loss. Data loss can wreak havoc. Keeping the equipment in good condition reduces the chances of these accidents that are completely neutralized if, in addition, our computer maintenance services include backups and contingency and recovery plans in case of disaster. Improve our protection against cyber-attacks. Regular maintenance means that our systems have the latest and, potentially, most effective security software installed to prevent any problem with malware, viruses, spyware or other unwanted attacks. Reduce our costs. With up-to-date computers we will always maximize their useful life and minimize the risk of loss due to unplanned downtime caused by computer problems. It helps us to keep the website properly updated and backed up. The most complete IT services include additional high-value services such as web maintenance for companies and backups of the entire project so nothing is lost in case of problems. What are the functions of a computer maintenance technician? Periodic reviews of computers, equipment and networks. To ensure from day one that everything is working properly, the software is up to date and the hardware is adequate. Server management with activity monitoring. To anticipate incidents or react immediately if they occur. Backup copies. To prevent data loss both on physical equipment and in the cloud. IT security. To keep machines protected and minimize the risks of viruses, computer attacks and improper intrusions. User management. To guarantee exhaustive control of how and who can access the data stored on the company's computers and servers. Remote and on-site technical assistance. Telephone support. To ensure quick resolution for major incidents and restore the service in the shortest possible time.
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