Vodafone tests a new technology to identify the activity of their users on Internet
03/06/2022Vodafone has begin to test a new way of tracking the activity of their users on the network. This is an advertising identification system called TrustPid, which works by creating a fixed ID for each customer at the Internet Service Provider (ISP) level. After that, this ID will associates all user activity with it. The objective is to use the data obtained for the distribution of publicity and personalized advertising and to prevent publishers from losing revenue. According to the company, there is no way to circumvent the system at the browser level, blocking cookies or masking the IP address and they assure that it is a simple toll if people want to continue consuming high-quality content on the Internet without paying. “Consumers appreciate the idea of the free internet, but this needs a trade-off: publishers need a sustainable revenue model, which means adding subscription paywalls or relying on advertising to keep free access and ensure high-quality content”, they justify. At the moment, Vodafone is testing advertising identification in Germany with some of the country's largest websites, Bild.de and Deutsche Telekom, the parent company of T-Mobile.
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Fiber-Optic Cables
If you want to get the most out of your Internet connection and you have fiber-optic Internet, use a fiber-optic cable to connect your router to the line-in jack. Fiber optic cables are also ideal for improving connectivity between switches. If you are looking for an Ethernet-to-fiber converter, you can also find it here.
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Totto
TottoTotto is a leading company in the design of bags, accessories that fuse fashion and functionality. Undoubtedly, its collection of laptop backpacks is a clear example of this. Since its creation in 1958, Totto has had a long history of success offering its customers original design products and quality items. Since its beginnings in Colombia, its mission was to quickly develop a brand that made products focused on combating the idea that practicality in travel bags and backpacks for carrying electronic devices has to come hand in hand with excessive elegance.
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Samsung launches a microSD card that can record data for 16 years in a row
09/05/2022The new Samsung Pro Endurance microSD card that multiplies the normal life cycle of memory cards by more than 30 times, is now on sale. Samsung Pro Endurance can work continuously 140,160 hours or what is the same, 16 years, a period significantly higher than the average life of 5 years of a standard microSD card. Exclusively designed to cover the needs of video surveillance cameras, the memory card offers enhanced endurance and superior performance for continuous, smooth and reliable capture and playback. “Both consumers and business users can rest assured that our new memory card will ensure continuous recording in high resolution, even under extreme conditions,” said KyuYoung Lee, Vice President of Memory Brand Product Biz, Samsung Electronics Team. Samsung's new memory card offers read and write speeds of up to 100MB/s and 40MB/s, respectively, and a rated Video Speed Class 10 up to U3 and V30 According with Samsung, this makes this micro SD card ideal for handling large high-resolution files while allowing perfect Full HD and 4K recording and playback. The new Samsung Pro Endurance microSD is available in four different storage capacities, 32GB, 64GB, 128GB and 256GB.
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Apple take distances itself from the Metaverse
07/02/2022Unlike many other companies, it seems that Apple looks suspiciously at everything that has to do with virtual worlds and according to Bloomberg analyst Mark Gurman, who is specializes in this company, Apple would have ruled out the idea of a virtual world for the time being where users can get away all day. Gurman assures that he has been told "fairly directly" that the Metaverse idea is "out of bounds" . This, however, does not mean that Apple is losing ground in the virtual world and if plans continue as they are, this company will most announce its first virtual and augmented reality headset this year. Apple's viewer would be mixed reality and would focus on video games, communication and content consumption.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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