Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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What is Bitcoin Halving and how does it affect the cryptocurrency?
25/02/2024The term "Halving" in the context of Bitcoin refers to a scheduled event in the cryptocurrency protocol, in which the reward for mining blocks is reduced by half. This event occurs approximately every four years and has a significant impact on the supply and demand of Bitcoin. During Halving, the number of new Bitcoins created per block is halved. This implies a decrease in the issuance rate of the cryptocurrency, which in turn can have an effect on the price and volatility of Bitcoin. Many analysts and experts are speculating about the long-term implications of the Halving and its influence on the cryptocurrency markets. Services related to Bitcoin Halving There are various types of services and tools related to Bitcoin Halving that can be beneficial for different actors in the cryptocurrency ecosystem. These services include: 1. Halving analysis and forecast This type of service provides detailed information about the past, present and future of the Bitcoin Halving. Through analysis and forecasting, it helps investors and cryptocurrency enthusiasts make informed decisions on how to position themselves before and after the event. 2. Bitcoin Mining As the reward in Bitcoin decreases, mining this cryptocurrency becomes more challenging. Bitcoin mining services offer solutions and advice to maximize mining efficiency and profitability, even in a low reward environment. 3. Financial advice related to Halving As the issuance rate of Bitcoin slows, investors may need to adapt their investment strategies. Financial advisory services specialized in cryptocurrencies and Bitcoin provide personalized recommendations and analysis to optimize investment performance in this context. 4. Development of tools for cryptocurrencies The Bitcoin Halving may generate changes in the cryptocurrency ecosystem, which may require the creation of new tools and solutions. Companies specialized in software development and applications related to cryptocurrencies can provide development and consulting services to adapt to these new demands. Bitcoin: Reward Reduction and Its Implications on the Cryptocurrency Ecosystem Bitcoin, the most famous and valuable cryptocurrency in the world, has periodically experienced an event known as a "reward reduction" or "Halving", which has significant implications on the cryptocurrency ecosystem. In this article, we will explore in depth what Bitcoin reward reduction is and how it affects both miners and investors. What is Bitcoin reward reduction? Bitcoin reward reduction is a scheduled event integrated into the cryptocurrency protocol. It occurs approximately every four years and consists of a halving of the reward miners receive for validating transactions and adding new blocks to the Bitcoin blockchain. Originally, when Bitcoin was launched in 2009, miners received a reward of 50 Bitcoins for each block mined. However, due to the reward reduction process, this amount has decreased over time. In 2012, it was reduced to 25 Bitcoins per block, in 2016 to 12.5 Bitcoins per block, and in 2020 it was reduced again to 6.25 Bitcoins per block. Implications for Bitcoin miners Bitcoin's reward reduction has a significant impact on mining the cryptocurrency. With each reduction, miners receive fewer Bitcoins for their work, which means less direct monetary reward. This may result in some miners leaving the Bitcoin network, especially those with higher electricity and mining equipment costs. On the other hand, those miners who manage to adapt and remain profitable even with a lower reward are rewarded with a larger share of the Bitcoin supply generated through mining. This concentration of Bitcoins in the hands of fewer miners can have effects on the decentralization and security of the network, since the number of active participants in the transaction validation process is reduced. Implications for investors and the price of Bitcoin Bitcoin's reward reduction also has implications for the price and supply of the cryptocurrency. As the issuance of new Bitcoins decreases, the supply in the market reduces. This may lead to higher relative demand if Bitcoin demand continues to grow or remains stable. In previous reward reduction events, a long-term increase in Bitcoin price has been observed. This is because the decrease in the supply of new Bitcoins can lead to greater perceived scarcity and therefore an increase in their value. However, it is important to note that the price of Bitcoin is highly volatile and can be influenced by a variety of external factors, so a continued increase after reward reduction cannot be guaranteed. Bitcoin's reward reduction is a key event in the life of the cryptocurrency and has implications for both miners and investors. As the number of new Bitcoins generated is halved, miners must adapt to remain profitable and the supply of Bitcoin on the market may decrease. However, this event can also have a positive impact on the price of Bitcoin in the long term. It is important to understand and take these factors into account when evaluating investment potential in Bitcoin and the cryptocurrency market in general. Bitcoin and limited supply: a unique combination Bitcoin has captured the attention of the financial world like no other cryptocurrency. One of its most notable features is its limited supply, meaning that only a finite number of bitcoins will be created in the world. This contrasts with traditional fiat currencies, which can be printed at the discretion of governments. How does Bitcoin limited supply work? Bitcoin was designed to have a total supply of 21 million coins. As new blocks are mined by users and added to the Bitcoin blockchain, new coins are generated and distributed as rewards to miners. However, this reward is halved in an event known as "Halving", which occurs approximately every four years. Halving ensures that the rate of issuance of new bitcoins decreases over time, following a predictable mathematical function. Currently, the reward per mined block is 6.25 bitcoins, but this number is expected to reduce further in the future. This controlled scarcity mechanism is a central part of Bitcoin's monetary policy. Advantages of Bitcoin Limited Supply Bitcoin's limited supply has several significant advantages: Sense of scarcity: The limitation in the supply of Bitcoin makes it a scarce and valuable asset. As it approaches its maximum supply, demand and price are expected to increase. Inflation Protection: Unlike fiat currencies, Bitcoin cannot be inflated or devalued at the discretion of governments. Its limited supply protects it from inflation and makes it a safe store of value. Monetary stability: With carefully controlled supply, Bitcoin offers greater monetary stability compared to national currencies, which can be affected by political and economic decisions. Challenges and debates surrounding the limited supply of Bitcoin Despite the advantages, Bitcoin's limited supply has also generated debates and challenges. Some argue that the scarcity of bitcoins could hinder its mass adoption as an everyday currency. Price volatility is also an issue of concern. Furthermore, the fact that only about 80% of all existing bitcoins have been mined raises questions about how the latest bitcoins will be distributed and how this will affect the network and its sustainability in the future. Bitcoin has revolutionized the financial world with its limited supply and unique monetary policy. Controlled and predictable scarcity is an essential part of its design, providing a solid alternative to traditional fiat currencies. Although limited supply can pose challenges and debates, it also offers significant benefits, such as a sense of scarcity, protection against inflation, and monetary stability. As Bitcoin continues to mature and its supply approaches its maximum limit, its value and relevance in the financial world continues to grow, leaving investors and enthusiasts with great anticipation about its future.
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Antennas
Find here the perfect antenna to improve your wireless network coverage, attract Wi-Fi signals to your devices or connect to an outdoor network. In this section, you will also find converters, indoor TV antennas for DTT, and outdoor antennas adapted to the new UHF standard with integrated 4G/5G filters.
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Arc Search, AI-powered search engine for iOS
05/02/2024The Browser Company has introduced its latest innovation to the market, Arc Search, a search engine exclusively designed for iOS devices that integrates artificial intelligence and private browsing functionalities. Arc Search promises seamless and interruption-free navigation, free from annoying ads. Driven by artificial intelligence, this search engine offers, also, advanced features such as the ability to summarize visited web pages and provide search results more efficiently. Additionally, it stands out for its ad blockers, a reading mode that minimizes distractions, and a keyboard designed to initiate searches with just a few taps. In addition to Arc Search, in the spring, The Browser Company will also launch its web browser ARC, based on Chromium, with the ambition to challenge the supremacy of Google Chrome. With these releases, The Browser Company has explained that it aims not only to establish itself as a robust option in the realm of browsers and search engines but also to redefine how users interact with information on their iOS devices.
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Qualcomm's new and most powerful chip, Snapdragon 8 Gen 2, ready
25/11/2022Qualcomm has just introduced its new Snapdragon 8 Gen 2 processor, the most advanced mobile processor with a 35% faster CPU. The Snapdragon 8 Gen 2 is made up of 8 cores and not only presents notable improvements in artificial intelligence processing, also incorporates support for gaming technologies such as ray tracing, ensures a download speed of 10 Gbps and supports, video playback up to 8k. Qualcomm's new processor has become the first mobile platform to support INT4 and the most advanced 5G platform to date, supporting Wi-Fi 7 technology that doubles the bandwidth and speed of previous standards. According to information from Qualcomm, the new Snapdragon 8 Gen 2 will be available for high-end mobiles from OnePlus, Sony, Xiaomi or Motorola, among other brands, which will already begin to integrate it into their terminals from the end of this year.
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Google announces the closure of Street View
03/11/2022The independent Google Street View application will stop working next March, as Google has reported. They also has confirmed that the service will remain active within Google Maps. At this moment, Street View works in parallel as an independent App in the Google and Apple stores and also as an integrated functionality of Google Maps, a duplication that is no longer considered necessary and for these reason it will disappear as an application next year, on march 21th. Street View allows users to explore, through real images, towns and cities of more than 65 countries, providing them panoramic views at ground level, and the possibility to choose which segments of the road they want to explore. The images that Google uses for this service are taken by vehicles, cars and tricycles, equipped with up to nine cameras. This vehicles just move around the world, taking the photos and generating three-dimensional data that are used on top of the images, in this case from Satellite, of each place.
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Meta would abandon cryptocurrencies to bet on tokens
13/04/2022The Financial Times has published that Meta, the company that owns Facebook and Instagram, is working on a new digital currency that, at least internally, has already been baptized as "Zucks Bucks", in a clear reference to its founder and CEO, Mark Zuckerberg. After the two failures of Meta related to cryptocurrencies, Diem and Libra, it seems that the new project would focus on the development of tokens that could be used in the company's Apps to acquire presentations or advantages. In parallel, Meta is also studying the integration of NFT in Facebook, a beta version of which could be ready in a few weeks, in mid-May.
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Chrome flies on Mac
16/03/2022New features introduced in the las version of Chrome browser have made it up to 43% faster on Mac computers, according to Apple's Speedometer browser responsiveness benchmark. The M99 version of Chrome introduces, as main change, the use of the “ThinLTO” build optimization technique, which has integrated parts of the base code that are critical for speed, even when they span multiple files or libraries. This integration, according to the Speedometer comparison, has meant that the new Chrome is generally 7% faster than Safari, and that its graphic performance is up to 15% higher. In addition, Google ensures that the loading time of web pages has been reduced by 15% on Android, where the introduction of the 'freeze-dried' tab loading process in the browser has also reduced the startup times by 13%.
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US Defense is working on an AI assistant to help pilots react in emergency situations
14/02/2022The US Defense Advanced Research Projects Agency (DARPA) is working on a prototype of artificial intelligence (AI) assistant that will helps pilots solve unforeseen events during flights. This AI assistant would be integrated into an Augmented Reality viewer that would train the pilots in these situations. "This tool will help teach pilots new tasks, assist in error recognition, improve task completion time, and most importantly, help prevent catastrophic events," had said the manager statement senior of the program led by Northrop Grumman, Erin Cherry. As Cherry has explained, they have focused their work on the development of an intuitive context-adaptive reasoning assistant. With its help, pilots will be able to obtain precise information and orientation of the situation, place and the context through. For this they will have an interface with graphics in augmented reality capable, among of giving indications such as turning off the engine or resuming the march.
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Common front against advertising based on user surveillance
19/01/2022Facing the forthcoming vote on the EU Digital Services Law, a group of 17 civil organizations and 14 digital companies have demanded the European Parliament prohibit invasive and hostile practices with privacy that take place in digital advertising such as user tracking. According to his complaint, companies that specialize in monitoring the behavior of Internet users, integrate data from all websites, something that entails a violation of EU data protection regulations. In addition, they remember, these advertising practices make use of "inferred data that reveals vulnerabilities of the users" and, in general, they insist, this data are obtained without the knowledge of the user and beyond their control. The signatories, including the privacy-focused search engine companies DuckDuckGo and Ecosia, denounce also that these types of practices only favor a few “dominant players” based in the United States, and they specifically cite, among others, Facebook and Google. As an alternative to these advertising systems, they propose to follow initiatives such the Dutch television channels NPO and Norwegian TV2, which opted for contextual advertising and increased their income from ads.
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Amazon's Fire TV, on wheels
12/01/2022Among the first novelties that Amazon will launch this year, the jump to Fire TV cars stands out. It will present a new integrated system that combines the interface of this entertainment center and the Alexa assistant. Fire TV for cars will allow the user to take their favorite content with him, including video games, music, programs and downloads to enjoy when there is no WiFi connectivity. In addition, it will be possible to follow in the car what we started watching at home, and in the screens for the rear seats, choose broadcast the content individually or in all the same. The new Fire TV for cars will be available in new vehicles throughout the year, first in the United States.
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What's new in Google for Android?
10/01/2022Google opens the year with news and has already presented in CES 2022 some of the most importants ones, such the new option for locking and unlocking devices and for the remote control of actions on all devices compatible with their Assistant. This means that from now on, you can unlock and use a Chromebook, mobile or tablet from a Wear OS smartwatch. To be successful, of course, the devices must be close to the clock. It is also available the option of unlocking - opening or start the car - BMW vehicles through a compatible Samsung phone or Pixel and, also, the function of transferring and managing content between devices through an integrated Chromecast that allows users to send content from the smartphone to televisions and monitors as well to speakers. Google has also announced the upcoming launch of a new device connection function that will allow, for example, to configure a Chromebook from the mobile phone and access all the saved data,. The new feature will also incorporate 'Fast Pair' pairing with Bluetooth accessories.
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DuckDuckGo introduces a feature to protect Android smartphones from trackers
26/11/2021DuckDuckGo goes a step further in terms of security and has just announced a new tool for Android Smartphones that block the tracking of user data. In fact, it is an extension that can be already tested in its beta version -with a waiting list- and that according to DuckDuckGo was born to stop the theft of information ( according to AndroidRank.org, 96% of the most popular free Android applications contain trackers. A 87% send data to Google, and 68% to Facebook). This free extension is called 'App Tracking Protection' and it is integrated into the search engine's 'app', so it is not necessary to keep it open for it to work. Trackers blocking can be reviewed in real time through DuckDuckGo and it can also detect which networks are tried to keep users personal data to. In addition, one can activate the notifications service to receive summaries of its operation.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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