Intel
IntelAt Intel, they believe in that phrase you've heard a million times: it's what's inside that matters. Intel is an American multinational technology company that has been manufacturing semiconductor chips, microprocessor developers, and processors since 1968. Most of today's personal computers (PCs) are powered by Intel processors.
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Intel plans to raise the price of their products up to 20%
19/07/2022Intel could raise the prices of some of his products by 10% to 20% before the end of the year to deal with inflation. This has been advanced by the Taiwanese media Nikkei Asia, which indicates that the American manufacturer would already be warning its customers of the measure. Some products that would see their price rise would be CPUs for servers and computers, as well as chips for WIFI devices. Intel, according to Nikkei Asia, will attribute the price change to the rise in raw materials and also to the production costs of their products. Intel reached a record turnover of 79,024 million dollars in 2021, which represented a growth of 1.4% for the company compared to revenue recorded the previous year, although their net profit fell by 4.9% last year.
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Google incorporates Artificial Intelligence into its search results
05/06/2023During Google's annual developer conference, Google I/O, the company has publicly announced its commitment to Artificial Intelligence to improve its search results. Similarly, Google will introduce the generative AI collaboration tool, Duet AI, in Cloud and Workspace. The objective in this case is to assist in programming and generating personalized content in services like Gmail, Slides, or Meet. Google has opened generative AI support in Vertex AI and has also announced the Text Embeddings API for applications that require semantic understanding of text or images. At the developer conference, Google's Vice President and General Manager of Search, Elizabeth Reid, gave a live demonstration of how they are applying Artificial Intelligence in their search engine. The AI results will be displayed in a box at the top of the page with links to verify the provided information. Below the box, the rest of the results will be listed as usual, although Reid also mentioned that thanks to AI, they will now be more relevant.
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49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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Ip Location, the tool to know my ip location
If you need to check what location your internet provider is sharing with the websites you visit, with our IP locator you can instantly geolocate your IP address or any other that you enter manually. To geographically locate the IP address, you only need to be connected to the internet. If you use VPN software or connect through a proxy to locate IP address you can also use our tool. None of the data generated by the IP locator is stored in our system. @Mapa@ How can I hide my IP address so that it cannot be traced? To anonymously browse the Internet and avoid being located through the IP of your connection, there are two basic ways to do it. The first is to hide IP so that no one will be able to track our presence on the network or access our browsing data and the second is to change IP and browse through another IP address whenever we need to. Why do I need to locate my IP geographically? Locating your IP geographically is the best way to find out what data our ISP shares about the location of our connection. Depending on this location. a website whose URL is ".com" will change to "/es" if we connect from Spain, for example, and some tasks related to the sending of forms will be simplified, as they will be automatically pre-filled with some data such as your country or city, depending on your geolocation IP. As users with a geolocation IP tool such as the one we offer in Cuál es mi IP, we can manually enter an IP address and find out, for example, from where we have received a fraudulent email, if we have had access before, of course, to the IP address involved Can anyone find out my home address with an IP geolocation tool? By using a tool to locate an IP address, you can trace the IP and geolocate it through coordinates on the map, but the specific postal address is never provided. This is because our IP address is not ours, but rather our Internet Service Provider's (ISP's). So what data can they find out about me with IP geolocation? When locating the IP geographically. the only information about us that is provided is the country and city from which we are connecting, since the GPS coordinates of altitude and latitude that are shown correspond, in reality, to those of the headquarters of the company that is offering us the Internet connection service. The reason behind this is that all data related to the actual geographic address of the device used to access the Internet, i.e. our router, is not public and belongs to our ISP, which can only disclose it by court order. Why are companies interested in locating my IP address geographically? Information is power and for a company to know from where its potential customers connect is an important advantage to design marketing strategies aimed at the customer profile of a particular geographical area or country. In addition, in terms of anti-fraud, e-commerce companies can improve card payment security by identifying payment attempts from suspicious IP addresses. What is an IP address? An IP address is a special numerical combination assigned to an internet-connected device to be identified on the network. All intelligent devices need an IP address to access the Internet and interact on the network. Each device connected to the Internet has its own an individual IP address. When we access the Internet, the servers recognize our device through its IP address, allowing the two-way communication with the recipient. As we are identified with our IP address, the rest of devices can order a return response, without mistake the sender. Making a simile, an IP address would be the address that we use to write on the back of an envelope. This information identifies us as issuers and also as recipients of the return answer. To make possible this data exchange, the IP protocol was established as a set of universal rules for all the Internet operations. That means that all devices connected to Internet or to a home network, "speak" the same language and they are able to communicate each with the others. There are two types of IP address, the external IP and the local IP: • The external IP or public IP is the numerical combination address assigned to us by our Internet service provider (ISP). This public IP identifies us as Internet users when we are connected. If you want to find the IP of your computer, your tablet or your Smartphone, you can find out this immediately by accessing the home page of “What is my IP” or using our speed test service that, in addition to this information, will inform you about the quality of your Internet connection. • The local IP address or internal IP is the one the router assign to all the devices connected to him and identifies each of these devices, individually, in the home network. How to locate an IP address? If you want to know how to find out where an IP address is from, you should know that it is not always easy to find out the IP origin of a connection, because there are different systems to hide the IP. Some users use these systems for security reasons or to simulate, for example, their IP location in another place and thus have access to Internet services not enabled in the place where they are located. Now, if the user does not use any resource to mask the IP, find out the IP of the computer or any other device connected, for example, to our website, it is as simple as use IP geolocation services such the one offered in “What is my IP?” and you will immediately find out the IP origin of any computer that you are interested in track. Knowing the IP location of our clients is an advantage when we are designing, for example, our marketing strategies and a good tool, also, to improve network security, as it allows us to locate suspicious IP addresses. In addition, with the IP geolocation service you can also verify the location that your Internet provider shares about you. It should be clarified that this location provided by IP geolocation services is never the specific address of our home or where we are located. The data actually are from the operator node in our area that is offering us the connection service to the internet network Therefore, the geolocation information will be the country and city from where the connection is made, but not the address where the user is located, because this specific tracking of the user address is protected by law and this data can only be provided by court order.
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All-in-one computers
All-in-one PCs have both the capacity and intelligent performance of a desktop computer and the elegance of a modern and minimalist design. Save space and avoid having cables on your desk with these all-in-one PCs designed to adapt to your needs. In our store, you will find different models of all-in-one PCs with and without OS. Windows and Apple all-in-one PCs.
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QNAP
QNAPThe Taiwanese company QNAP (Quality Network Appliance Provider), has been one of the leading brands in data storage servers since its inception in 2004. Despite its short lifespan, QNAP has managed to gain a foothold in international markets thanks to its comprehensive solutions in software development, hardware design and in-house manufacturing. Focusing on storage, networking and intelligent video innovations, their products stand out for their usability, high storage capacity, security and reliable fast data access from anywhere in the world and on any device.
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Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
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Legal Advise
This website, prepared solely for information purposes, is owned by Dommia Design Studio SL, hereinafter Dommia. Its contents are protected by intellectual property laws are expressly forbidden to reproduce (in whole or in part), copy or distribution without the express written permission of Dommia. Dommia assumes no liability whatsoever arising from the information on this site and reserves the exclusive right to modify and / or delete at will and without notice, the information contained in it. Dommia Design Studio SLc/Lepant, 326, entlo. desp.308025, BarcelonaCIF: B66445081Registered in the Mercantile Registry of Barcelona Volume: 44619, Folio: 176, Page: 461387, Inscription: 1
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What is Worldcoin and what does scanning the iris involve?
04/03/2024Worldcoin was introduced in summer of 2023 as a revolutionary project with the mission of creating a 100% secure digital identity, essentially a kind of fortified "digital passport," based on the verification of a unique and non-transferable element inherent to each human being—the iris. According to its developers, World ID will help distinguish human online activity from that generated by machines. In the first phase of the project, the creation of this secure digital identity is planned for 2 billion humans. To make this possible, Worldcoin has called on the global population to scan their iris. In return, Worldcoin compensates participants with a few tokens of its successful cryptocurrency, WLD, which has quadrupled in value within a few weeks of its initial launch. The payment in WLD tokens is not coincidental; it is part of Worldcoin's strategy, aiming to leverage the new digital passports to create a comprehensive ecosystem that provides universal and equitable access to advanced financial services for the entire global population. To achieve this, they encourage "iris sellers" to use the Worldcoin cryptocurrency on its fee-free blockchain, unlike Bitcoin, Ethereum, or other cryptocurrencies that do charge transaction fees. How does Worldcoin work? Worldcoin aims to address the issues of bots, rapid creation of fake identities, and content with artificial intelligence. It is designed, according to its developers, to provide every individual in the world with a unique digital identification. Additionally, Worldcoin promises to ensure the financial inclusion of each person in a fair and equitable ecosystem through a universal basic income. Users receive this income in exchange for allowing their iris to be scanned. To create the secure digital passport with Worldcoin, users must undergo an iris scan, which serves as proof of humanity and a unique identity on the blockchain. This process ensures that the individual on the other side of that identity is a human and not a fake profile created with artificial intelligence. In pursuit of the success of their proposal, the company offers users a small amount of their own Worldcoin tokens in exchange for iris scanning. The initial incentive of receiving free cryptocurrency, in the form of a universal basic income, is emphasized by Worldcoin advocates as the basis for the inclusive and universal nature of their initiative. This approach allows anyone to scan their iris, and the WLD tokens received in return can assist people without access to traditional financial services in starting to save and invest. How to Scan the Iris with Worldcoin? The registration process with Worldcoin involves scanning the iris with an orb, the central hardware device of Worldcoin developed by Tools for Humanity. The orb is spherical and processes all the information. Currently, Worldcoin has installed orbs in different countries, including Spain, where users can scan their iris in exchange for Worldcoins. To do this, it is necessary to download the Worldcoin mobile application, World ID, generate a QR code with it, and display it in front of the orb. The orb, upon recognizing it, will scan the user's iris, while a Worldcoin collaborator remotely oversees the operation. The orb takes less than a minute to perform the scan and validate the subject's identity. In exchange for their iris, the user receives a unique number called "IrisHash" and a cryptographic wallet with Worldcoins. "This digital passport is accepted as proof of unique humanity, which people can use in the digital world without the need to share any other data," assure its developers. What happens with my scanned iris in exchange for Worldcoins? Once the iris scan is completed, and digital identity is granted to the user, Worldcoin assures that the orb quickly eliminates the images unless the user requests their preservation. Only the set of numbers called "IrisHash" is stored for identification, without any additional biometric data. Worldcoin also commits to ensuring that users share only the necessary information they wish to share, providing verification options through linked devices or the additional facial authentication orb for high-security cases. Despite these commitments, the collection of biometric data through iris scanning for the unique proof of humanity continues to raise significant questions regarding privacy and information security. Some countries such as Brazil, France, India, or Kenya have halted Worldcoin's iris scanning. How much do you get paid for scanning your iris? Worldcoin pays 25 WLD for scanning your iris, which, according to the cryptocurrency's exchange rate in February 2024, has translated to an average of between 50 and almost €160 for iris sellers, depending on the value of Worldcoin on the day they scanned their iris. At the beginning of February, the value of each WLD unit was around two euros, and by the end of the month, it had risen to nearly seven euros. What can I spend my WLD on? 'Iris sellers' have the freedom to use their Worldcoins from the moment they receive them. They can exchange the payment for other cryptocurrencies, withdraw them in euros from a specialized ATM, or hold onto the tokens in the hope of an increase in their value. Additionally, WLD payments are already accepted on platforms such as Discord, Shopify, Minecraft, Telegram, Mercado Libre, or Reddit, among other places. Who is behind Worldcoin? Worldcoin bears the stamp of two innovative minds: Sam Altman and Alex Blania. Altman is the CEO of OpenAI and a key figure in artificial intelligence development, leading projects like ChatGPT. Blania, on the other hand, is the co-founder of Tools For Humanity, contributing his experience in creating technological tools for a more equitable economic system to this new and successful cryptocurrency.
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Orange transforms the gaming experience with AI and the 5G+ Stand Alone Network
29/02/2024Orange has harnessed the power of Artificial Intelligence (AI) and the advanced architecture of the 5G+ Stand Alone network, leveraging its fragmentation capabilities, to reinvent a Virtual Reality (VR) athletics video game from the 1980s. In this revamped version, users have the opportunity to become exceptionally realistic avatars, competing with other players located in various places. The game employs Artificial Intelligence (AI) to accurately identify the user's anatomy and textures, creating the avatar. This process involves a three-dimensional volumetric scan of the subject, performed with a total of 21 cameras. Based on this detailed information, the avatar is created, allowing the player to participate in thrilling athletics races, competing against virtual opponents physically located in different locations. Fragmentation technology for efficient virtual networks During the game's usage, it leverages the capacity of network fragmentation technology to establish various virtual networks on the same physical infrastructure. This is achieved through efficient resource allocation tailored to the specific needs of the service, considering key aspects such as quality, availability, privacy, and security. In the case of Orange's VR game, it achieves this by prioritizing a fast and secure connection with minimal latency for an enhanced gaming experience. Immersive Now by Orange The presentation of Orange's athletics game took place at the Mobile World Congress in Barcelona, where the orange mobile telecommunications operator also showcased a virtual reproduction of its booth using the Immersive Now 360 platform for entertainment and events.
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Chat with RTX by Nvidia: Localized customization of chatbots without Internet
19/02/2024Nvidia introduces an innovative tool in the chatbot realm called Chat with RTX, designed for the personalization of conversational assistants. Powered by generative Artificial Intelligence (AI), Chat with RTX operates locally on computers with GeForce RTX Series 30 graphics cards running Windows 10 or Windows 11. Chat with RTX and the IA revolution for chatbots This decentralized approach eliminates the reliance on an internet connection for chatbot functionality. Unlike many conventional virtual assistants, which require constant cloud connectivity for processing and generating responses, Chat with RTX operates internally on the user's device. According to Nvidia, this feature not only enhances privacy by avoiding the transmission of sensitive data over the network but also provides a quicker and more efficient response. With Chat with RTX, users can create personalized chatbots in the style of ChatGPT, Gemini or Copilot for conversational queries. This format allows the incorporation of YouTube videos, text in different formats, and URLs for contextual queries. Nvidia's tool is optimized to leverage the capabilities of computers running Windows 10 or 11 with a GeForce RTX Series 30 GPU and 8GB of video random access memory (VRAM).
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Arc Search, AI-powered search engine for iOS
05/02/2024The Browser Company has introduced its latest innovation to the market, Arc Search, a search engine exclusively designed for iOS devices that integrates artificial intelligence and private browsing functionalities. Arc Search promises seamless and interruption-free navigation, free from annoying ads. Driven by artificial intelligence, this search engine offers, also, advanced features such as the ability to summarize visited web pages and provide search results more efficiently. Additionally, it stands out for its ad blockers, a reading mode that minimizes distractions, and a keyboard designed to initiate searches with just a few taps. In addition to Arc Search, in the spring, The Browser Company will also launch its web browser ARC, based on Chromium, with the ambition to challenge the supremacy of Google Chrome. With these releases, The Browser Company has explained that it aims not only to establish itself as a robust option in the realm of browsers and search engines but also to redefine how users interact with information on their iOS devices.
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Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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Qualcomm's new and most powerful chip, Snapdragon 8 Gen 2, ready
25/11/2022Qualcomm has just introduced its new Snapdragon 8 Gen 2 processor, the most advanced mobile processor with a 35% faster CPU. The Snapdragon 8 Gen 2 is made up of 8 cores and not only presents notable improvements in artificial intelligence processing, also incorporates support for gaming technologies such as ray tracing, ensures a download speed of 10 Gbps and supports, video playback up to 8k. Qualcomm's new processor has become the first mobile platform to support INT4 and the most advanced 5G platform to date, supporting Wi-Fi 7 technology that doubles the bandwidth and speed of previous standards. According to information from Qualcomm, the new Snapdragon 8 Gen 2 will be available for high-end mobiles from OnePlus, Sony, Xiaomi or Motorola, among other brands, which will already begin to integrate it into their terminals from the end of this year.
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Meta uses AI for a new system that generates videos from text descriptions
03/10/2022Meta has presented "Make-A-Video" a new application that, based on Artificial Intelligence, is capable to generate a short video from a text description. The AI system used is based on imaging technology that learns from paired text and image data and videos without context. From them, the new system is able to create a high-quality video, converting the provided text into a short clip. According to the statement issued from Mark Zuckerberg's company, "Make-A-Video" represents an important advance with respect to "Make-A-Scene", the similar system presented by Meta last summer, that generates precise images from descriptions of text and sketches.
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The new USB 4 2.0 promise speeds up to 80 Gbps for data transfer
19/09/2022Next for his market presentation, the main characteristics of the new generation of USB are already known: USB 4 2.0 promises to double the speed of Thunderbolt 4 and the original USB 4.Although we will have to wait until November to know all their technical characteristics, USB Promoter Groupt has already explained that USB 4 2.0 will offer speeds up to 80 Gbps for data transfer, through a USB-C cable and connector.This significant increase in transfer speed is possible because the new USBs incorporate a new physical layer architecture, capable of supporting. So, the new USB are preparing, for example, to support the transfer of 4K or 8K videos from one computer to another without problems or to offer, also, the maximum gaming experience to gamer users thanks to its ultra-fast speed rate.Intel, meanwhile, is already working on Thunderbolt 5, which everything indicates will also offer speeds of 80 Gbps.
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The Spanish, the European citizens who know more about metaverse and virtual reality
27/06/2022The Spanish are the European citizens who most claim to know what the metaverse, virtual reality and augmented reality are. In fact, the results of the report presented by Ipsos in collaboration with the World Economic Forum, ensure that this knowledge would be not only above the European average, also the worldwide. Thus, 63% of Spaniards say they know the metaverse, compared to 52% of the world population, 30% of germans or 28% of France citizens. At the other extreme we find Turkey (86%), India (80%), China (73%) and South Korea (71%), which are presented as the countries with the largest population knowledgeable about the metaverse. "The results of this research work give a very optimistic view of the potential of the metaverse and show that many people are open to the technological change that is taking place," says Jame Ferrand-Gutiérrez, head of Data Intelligence at Ipsos in Spain. The director, however, points out that “we cannot ignore that the metaverse is still a concept that has not been fully realized […] Although it is planned as a parallel reality where everything has a place, in reality it is not. Well, at least at present. We will see in the future where it evolves". About the augmented and virtual reality, 77% of Spaniards say they know the first one well, and 85% the second, being, once again, Turkey, the country in the world where the percentages of familiarity with these technologies are more high, 94%. According to the report 'How the world sees the metaverse and extended reality', which collects data from 29 countries, obtained between April and May through the Ipsos Global Advisor platform, citizens expect that applications that use the metaverse will have a growing impact on their lives over the next decade and, according to the document, in Spain the greatest impact is expected in the field of virtual education and training (63%), entertainment (61%), video games (57%), work meetings (55%) and way of socializing and resources related to health (both with 54%).
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Google Maps will use AI to update store hours
14/04/2022Google Maps will update the hours of more than 20 million businesses around the world in the next six months. To do this, they will use Artificial Intelligence (AI) and a self-developed machine learning model, which identifies shop hours that are not updated. Through this system, the AI will update the hours according to itsel predictions based on parameters such the last update of the shop's profile, the hours of nearby stores and the busiest hours in that location. In addition, the algorithm will take datas from Google Business, information from the store's website, if it has one, and images from Street View. In some countries, Google will also use Google Duplex conversational AI technology to make calls with the quality of a human voice to the stores and confirm their opening hours. In this list of countries, France will be the only European country where the telephone verification will be carried out. The rest of the countries are Argentina, Australia, Chile, Japan, Mexico, New Zealand, Peru and the United States.
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5G Automotive Association tests real-time safety notifications for vehicles and pedestrians
08/04/20225G Automotive Association, the organization that brings together technology companies and car manufacturers with the common goal of creating and applying vehicle solutions to make future mobility a reality, have tested a new safety concept for drivers and pedestrians. The innovation is based on real-time safety notifications for vehicles and pedestrians using high-speed 5G mobile technology and multi-access computing, so the car can communicate its position to nearby infrastructure to alert pedestrians and other vehicles, as well as receive emergency notifications from the mobile network. The 5GAA connected car concept uses fixed on-site cameras and sensors to collect detailed data. This information is a plus for what the vehicle can “see” using its on-board systems. With a high-speed 5G mobile connection, the system can quickly make decisions where the data is collected, for example in a pedestrian crossing, to communicate safety risks to oncoming pedestrians and vehicles. The tests have been carried out in Blacksburg, Virginia with a team installed in a Jeep Wrangler 4xe hybrid. Some companies that have participated in the testing are, Intel, Verizon, Stellentins, American Tower, CapGemini, Telus, Harman, Virginia Tech Transportation Institute and the Virginia Department of Transportation.
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US Defense is working on an AI assistant to help pilots react in emergency situations
14/02/2022The US Defense Advanced Research Projects Agency (DARPA) is working on a prototype of artificial intelligence (AI) assistant that will helps pilots solve unforeseen events during flights. This AI assistant would be integrated into an Augmented Reality viewer that would train the pilots in these situations. "This tool will help teach pilots new tasks, assist in error recognition, improve task completion time, and most importantly, help prevent catastrophic events," had said the manager statement senior of the program led by Northrop Grumman, Erin Cherry. As Cherry has explained, they have focused their work on the development of an intuitive context-adaptive reasoning assistant. With its help, pilots will be able to obtain precise information and orientation of the situation, place and the context through. For this they will have an interface with graphics in augmented reality capable, among of giving indications such as turning off the engine or resuming the march.
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Macro cyber-attack affects more than 350 companies worldwide
07/07/2021The number of companies that have suffered from the REvil macro cyberattack now exceeds 350 organizations worldwide from which the cybercriminals are demanding 70 million in bitcoins to provide them with a universal decryptor to restore their data. The attack was conducted through the update system of IT services software company Kaseya, which REvil exploited to spread and hide ransomware. The virus was leaked to TI Kaseya resellers and from there has reached all end customers using their software. The official data provided by TI Kaseya sets the number of affected companies at 350, although other sources such as the cybersecurity company ESET talk about more than 1,000, including some Spanish organizations, although no names have been disclosed. It has been made public that one of the companies most affected by the cyberattack has been the Swedish supermarket chain Coop, which has had to close its more than 800 points of sale for a few days due to the impossibility of using its cash registers or charging customers. Based on Sophos threat intelligence, REvil has been active in recent weeks and is currently the dominant ransomware gang involved in Sophos' defensively managed threat response cases. Prior to this latest attack, they were also responsible for the one suffered by meat company JBS, which forced the cancellation of all work shifts at the company's slaughterhouses in the US. JBS paid up to 11 million to restore normal operations. These macro cyber-attacks are in addition to other recent and highly significant ones, such as the one perpetrated by the hacker group DarkSide, which forced the preventive shutdown of the largest oil pipeline network in the United States, Colonial Pipeline, endangering the supply of fuel in a large part of the country, or the one suffered by the SEPE and the Ministry of Labor in Spain a few weeks ago.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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Apple wants to launch its own in-house 5G modems by 2023
17/05/20212023 is the date that most analysts estimate, as likely Apple does, to do the presentation of its first 5G modem. If the forecast comes true and Apple goes ahead with its own 5G modems manufacturing, Qualcomm, the current suppliers of the Snapdragon X55 modems for the iPhone 12 and Snapdragon X60 for the next iPhone 3, would be out of the equation, although the agreement they have signed until 2025 with Cupertino could lead to simultaneous Apple launches in the smartphone market with one or the other modem depending on the region of sale for a while. The development of Apple's 5G modems comes after the company bought the Intel division dedicated to these devices two years ago.
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