Google presents its new augmented reality search experiences
21/11/2022Google presents its new augmented reality search experiences From this week, Google users in London, Los Angeles, New York, Paris, San Francisco and Tokyo will be able to enjoy the new Live function on their Android and iOS terminals, View Live, an immersive augmented reality (AR) experience that offers to explore the environment that surrounds us from our mobile. With Live View, Google has explained, users will be able to use their mobile phones to discover the shops and other establishments that they have around, from which they we will receive information about their open hours, type of sale, etc. To do this, it is necessary to install the application, which will soon be available in more cities than those included in this first launch, and focus the mobile camera on the buildings and stores that we have in view. Then, the information available for each one will appear. Google has also announced the global launch of a functionality that is currently only operational in Australia, Japan, the United Kingdom and the United States, which reports on accessibility to shops and other establishments and premises for people with reduced mobility. The accessible places are marked with a wheelchair icon and the users can access to relevant information is displayed, such if that place have adapted bathrooms, if interior mobility in a wheelchair is possible, or if they have accessible parking spaces. The third novelty announced by Google is a new tool for electric vehicle drivers, with real-time information on the nearest charging stations.
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Google Maps introduces new search opcions of ecological routes
21/09/2022Google will incorporate in Google Maps , new ecological routes that will be able to guarantee a lower impact from vehicles on the environment and, also, minimize fuel consumption.This new functionality of more sustainable itineraries will be implemented in Europe during next weeks, after having been successfully tested in the United States and Canada, where, according to Google in a statement sent to Europa Press, they have contributed to avoiding more than half a million tons of carbon emissions, in only one year.To suggest the best ecological route, Google Maps will ask the user about the type of engine of the vehicle that is going to use and then will show the driver all his available itinerary options and an accurate estimate of the consumption efficiency of the vehicle.Additionally, the package of new Google Maps features also incorporates the option to activate the display of charging points for electric vehicles; new bike routes, and Live View option, to supervise streets in real time.
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The Spanish, the European citizens who know more about metaverse and virtual reality
27/06/2022The Spanish are the European citizens who most claim to know what the metaverse, virtual reality and augmented reality are. In fact, the results of the report presented by Ipsos in collaboration with the World Economic Forum, ensure that this knowledge would be not only above the European average, also the worldwide. Thus, 63% of Spaniards say they know the metaverse, compared to 52% of the world population, 30% of germans or 28% of France citizens. At the other extreme we find Turkey (86%), India (80%), China (73%) and South Korea (71%), which are presented as the countries with the largest population knowledgeable about the metaverse. "The results of this research work give a very optimistic view of the potential of the metaverse and show that many people are open to the technological change that is taking place," says Jame Ferrand-Gutiérrez, head of Data Intelligence at Ipsos in Spain. The director, however, points out that “we cannot ignore that the metaverse is still a concept that has not been fully realized […] Although it is planned as a parallel reality where everything has a place, in reality it is not. Well, at least at present. We will see in the future where it evolves". About the augmented and virtual reality, 77% of Spaniards say they know the first one well, and 85% the second, being, once again, Turkey, the country in the world where the percentages of familiarity with these technologies are more high, 94%. According to the report 'How the world sees the metaverse and extended reality', which collects data from 29 countries, obtained between April and May through the Ipsos Global Advisor platform, citizens expect that applications that use the metaverse will have a growing impact on their lives over the next decade and, according to the document, in Spain the greatest impact is expected in the field of virtual education and training (63%), entertainment (61%), video games (57%), work meetings (55%) and way of socializing and resources related to health (both with 54%).
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WhatsApp improves security in its desktop version
14/03/2022In accordance with the growing use of WhatsApp in the desktop version and with the aim of guaranteeing users maximum security, Meta has announced that has implemented in this app, a new security layer called Code Verify that acts as an open source browser extension verifying automatically the authenticity of the web code of this application. According to Meta, which has offered this utility to other services to use it, Code Verify allows web browsers to verify that the resources they obtain have not been tampered with. "When someone uses Code Verify, the extension automatically compares the code that is executed in WhatsApp Web with the version of the code verified by WhatsApp and published in CloudFlare", has said the company, who also explains that if any violation or inconsistency is detected , the user will receives a notification, immediately. This new WhatsApp code verification, which Meta has confirmed does not record metadata or user data or share information with the application, will be available in the official browser extension stores for Google Chrome, Microsoft Edge and Mozilla Firefox.
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HTC prepares the launch of the first mobile oriented to the Metaverse
11/03/2022HTC will be the first manufacturer to launch a Metaverse-oriented Smartphone. Although few details are known at the moment, everything would indicate that the phone from the Taiwanese manufacturer would already be in a fairly advanced stage of development and that it could hit the market this coming spring, specifically during April. Analysts take it for granted that HTC's Smartphone, in addition to its own virtual and augmented reality options, sensors - cameras and modifications, software to manage all these features related to the metaverse - will offer support for its virtual world, Viverse , and also for the platform that Meta is developing. With this launch, HTC wants to regain its position among the world's leading smartphone manufacturers, after been focused since 2018 on covering budget device markets for a limited number of countries.
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US Defense is working on an AI assistant to help pilots react in emergency situations
14/02/2022The US Defense Advanced Research Projects Agency (DARPA) is working on a prototype of artificial intelligence (AI) assistant that will helps pilots solve unforeseen events during flights. This AI assistant would be integrated into an Augmented Reality viewer that would train the pilots in these situations. "This tool will help teach pilots new tasks, assist in error recognition, improve task completion time, and most importantly, help prevent catastrophic events," had said the manager statement senior of the program led by Northrop Grumman, Erin Cherry. As Cherry has explained, they have focused their work on the development of an intuitive context-adaptive reasoning assistant. With its help, pilots will be able to obtain precise information and orientation of the situation, place and the context through. For this they will have an interface with graphics in augmented reality capable, among of giving indications such as turning off the engine or resuming the march.
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Apple take distances itself from the Metaverse
07/02/2022Unlike many other companies, it seems that Apple looks suspiciously at everything that has to do with virtual worlds and according to Bloomberg analyst Mark Gurman, who is specializes in this company, Apple would have ruled out the idea of a virtual world for the time being where users can get away all day. Gurman assures that he has been told "fairly directly" that the Metaverse idea is "out of bounds" . This, however, does not mean that Apple is losing ground in the virtual world and if plans continue as they are, this company will most announce its first virtual and augmented reality headset this year. Apple's viewer would be mixed reality and would focus on video games, communication and content consumption.
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Facebook announces 10,000 new jobs in Europe to develop its metaverse
19/10/2021Facebook has announced 10,000 new jobs in the European Union to develop a new virtual environment. This environment is going to be design to interconnected virtual experiences using different technologies as virtual and augmented reality. This new environment baptized as a metaverse will increase the feeling to be presence in the virtual environment and the interaction between all those who are there. The goal, explains Vice President of Global Affairs, Nick Clegg, Vice President of Core Products, Javier Olivan is create a greater sense of 'virtual presence', to unlock access to new creative, social and economic opportunities. Facebook will shortly begin recruiting candidates for the 10,000 jobs. Their first priority will be highly specialized engineers.
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USB-C cables will be marketed with power rating logos
05/10/2021USB type C cables will be marketed with new logos according to their power, has announced USB Implementers Forum (USB-IF). USB-IF has explained that the new logos have been designed to solve cable confusion and to make it easier to decide which cables and chargers to purchase depending on the costumer needs. This type of cable has options from 60W to 240W. The consortium has also presented through the same statement, the logos for USB 4, based on Thunderbolt and with transfer rates of up to 40 Gbps.
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Google Stadia allows you to use a 'smartphone' as a controller to play video games
04/10/2021The video game streaming service Google Stadia, has implemented Phone Link service that allows to use a smartphone screen as a remote control to play video games. The new function acts as a compatibility tool between mobile phones and televisions and is compatible with Chromecast, Android TV and Stadia devices from the web browser. In addition, the new service allows Google Stadia users to use game controllers different from the one of Stadia, and allows connecting these peripherals to the mobile phone wirelessly and with cable, something that was not allowed to do with Stadia before, because the system was only prepared to use with wireless connections.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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What is the value of a Bitcoin?
11/06/2021Since Bitcoin first appeared in 2009, this digital currency not issued by any government or company, nor, under the umbrella of any kind of economic policy, has gained a foothold in the market and has already started to fit into existing legal frameworks. What gives Bitcoin its value? The great value of Bitcoin is that it is a decentralized and global currency, an alternative to fiat currencies (those issued by governments). All transactions with Bitcoins are public and each of these crypto currencies belongs exclusively to its owner, therefore, it is a currency that cannot be intervened by anyone. What can I do with Bitcoins? To date, with this cryptocurrency, it is possible to monetize all kinds of services, in addition to making investments, free or practically free of commissions, which in the medium to long term are proving attractive. This has made Bitcoin an asset in which to invest and an increasingly popular means of payment through which to transfer value from one user to another without losing friction along the way, going through an intermediary or paying a commission. What is the price of a Bitcoin? Like any other good, the price of a Bitcoin varies according to market demand, although the fact that it has been designed to behave as a deflationary asset and that its supply is limited to 21 million coins, facilitates that by the law of supply and demand itself, the Bitcoin exchange rate tends to rise continuously. As of June 9, at the time of writing this article, the Bitcoin value today is 30,007.86 euros, 3.4 times its price a year ago, when the Bitcoin to Euro conversion rate was 8,629.5 Bitcoins for 1 euro. In 2010 Bitcoin price was less than one Euro cent. What does the value of Bitcoin depend on? The value of Bitcoin depends on the trust and acceptance of users to use it, hence why Bitcoin is rising in value some days and not others. As Bitcoin has been implemented as a means of payment in multiple transactions and its popularity has grown, its value has grown in parallel. Likewise, when there have been news or events that have questioned, for example, the suitability of this crypto currency, its price has fallen. Like any other currency, the price of Bitcoin fluctuates and it is the users themselves who set it at the time of the purchase and sale transaction, which prevents the existence of a single price for Bitcoin, since it is not operated through a single platform as is the case with other currencies. Even so, buying and selling prices of Bitcoins tend to be quite similar. To know how much Bitcoin costs, there are several online platforms, known as "Bitcoin trading platforms" that report live the evolution of the value of the cryptocurrency. Is it safe and profitable to invest in Bitcoin? As with any other asset, investing in Bitcoins is profitable if we know how to do it at the right time. On the other hand, the Blockchain technology on which Bitcoin is based is reliable and difficult to manipulate, with no risk of being counterfeited, although some experts believe that the perfect, 100% inviolable system has not yet been created. In the cryptocurrency segment, convertibility is contemplated, so that Bitcoins can be exchanged for fiat currencies. What can I buy with Bitcoins? Over the last few years, a large number of companies have incorporated Bitcoin as an official method of payment for their goods and services From travel companies to ticket sales platforms for all kinds of shows, through gaming platforms, digital bookstores, software stores or even non-profit organizations already accept this digital currency. That is, Destinia, 13tickets, Gear Best, Shopify, Wordpress, Hostinger, Greenpeace,... among many other companies. eBay is currently considering adding Bitcoin as a method of payment. What is Bitcoin mining and how are Bitcoins generated? The users themselves through a totally decentralized system create Bitcoins. To become a bitcoin creator, computers with high computational capacity are needed to process and verify transactions and quickly solve the complex digital processes of generating the currency. This work is called mining and one of its best attractions is that the system offers "miners" rewards in Bitcoins in exchange for these services, which has made this activity very appealing for certain users. Is it profitable to mine Bitcoins in Spain? Bitcoin mining requires very powerful equipment, with high calculation capacities to solve operations, being nowadays totally inoperative for this operation the PCs of domestic or office use. The investment to mine Bitcoins requires, in addition, to assume the large power consumption required by this more powerful equipment, which makes Spain, at this time due to the high price of KW/h, an uninteresting market for mining Bitcoins. On the contrary, other locations such as China, Iceland, Iran or Georgia, where the Bitcoin mining business is in full expansion, are very interesting.
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