49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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Chat with RTX by Nvidia: Localized customization of chatbots without Internet
19/02/2024Nvidia introduces an innovative tool in the chatbot realm called Chat with RTX, designed for the personalization of conversational assistants. Powered by generative Artificial Intelligence (AI), Chat with RTX operates locally on computers with GeForce RTX Series 30 graphics cards running Windows 10 or Windows 11. Chat with RTX and the IA revolution for chatbots This decentralized approach eliminates the reliance on an internet connection for chatbot functionality. Unlike many conventional virtual assistants, which require constant cloud connectivity for processing and generating responses, Chat with RTX operates internally on the user's device. According to Nvidia, this feature not only enhances privacy by avoiding the transmission of sensitive data over the network but also provides a quicker and more efficient response. With Chat with RTX, users can create personalized chatbots in the style of ChatGPT, Gemini or Copilot for conversational queries. This format allows the incorporation of YouTube videos, text in different formats, and URLs for contextual queries. Nvidia's tool is optimized to leverage the capabilities of computers running Windows 10 or 11 with a GeForce RTX Series 30 GPU and 8GB of video random access memory (VRAM).
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