Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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Google Maps introduces new search opcions of ecological routes
21/09/2022Google will incorporate in Google Maps , new ecological routes that will be able to guarantee a lower impact from vehicles on the environment and, also, minimize fuel consumption.This new functionality of more sustainable itineraries will be implemented in Europe during next weeks, after having been successfully tested in the United States and Canada, where, according to Google in a statement sent to Europa Press, they have contributed to avoiding more than half a million tons of carbon emissions, in only one year.To suggest the best ecological route, Google Maps will ask the user about the type of engine of the vehicle that is going to use and then will show the driver all his available itinerary options and an accurate estimate of the consumption efficiency of the vehicle.Additionally, the package of new Google Maps features also incorporates the option to activate the display of charging points for electric vehicles; new bike routes, and Live View option, to supervise streets in real time.
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Apple chooses March 8 to present their new products
07/03/2022Apple starts tomorrow, March 8, its 2022 presentation program. The company has advanced an invitation to "take a look at the performance" of its new products, and Bloomberg analyst Mark Gurman predicts that the event could host the presentation of the new iPhone SE. The first news placed this launch next April, but the fact that Apple will have this event tomorrow, suggests that the new iPhone SE will see the light before. This smartphone, explains Mark Gurman, will have support for 5G networks, a better camera and a better processor. In addition to this presentation, there is also speculation about a new iPad Air model, with a faster processor and 5G connectivity, and even a new Mac computer with the Apple Silicon processor.
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Google introduces its new translation features
17/11/2021In the recent Google event, Inventors @ Google, this IT company has made an exhaustive review of their progress in different projects that are currently underway. Among these developments, Google's new real-time translation function stands out. This new function will sent the user translation suggestions related to the messages they receive in a different language. In addition, this function will allow the users to dictate messages with voice, and these messages will be automatically translated into another language. Google has also advanced the novelties of its "language interpreter mode" of its Assistant, which uses the Pixel 6's Tensor processor to automatically translate the voice into different languages, acting as an interpreter in real life.
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