49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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Orange transforms the gaming experience with AI and the 5G+ Stand Alone Network
29/02/2024Orange has harnessed the power of Artificial Intelligence (AI) and the advanced architecture of the 5G+ Stand Alone network, leveraging its fragmentation capabilities, to reinvent a Virtual Reality (VR) athletics video game from the 1980s. In this revamped version, users have the opportunity to become exceptionally realistic avatars, competing with other players located in various places. The game employs Artificial Intelligence (AI) to accurately identify the user's anatomy and textures, creating the avatar. This process involves a three-dimensional volumetric scan of the subject, performed with a total of 21 cameras. Based on this detailed information, the avatar is created, allowing the player to participate in thrilling athletics races, competing against virtual opponents physically located in different locations. Fragmentation technology for efficient virtual networks During the game's usage, it leverages the capacity of network fragmentation technology to establish various virtual networks on the same physical infrastructure. This is achieved through efficient resource allocation tailored to the specific needs of the service, considering key aspects such as quality, availability, privacy, and security. In the case of Orange's VR game, it achieves this by prioritizing a fast and secure connection with minimal latency for an enhanced gaming experience. Immersive Now by Orange The presentation of Orange's athletics game took place at the Mobile World Congress in Barcelona, where the orange mobile telecommunications operator also showcased a virtual reproduction of its booth using the Immersive Now 360 platform for entertainment and events.
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