49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.
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Detected a Trojan that emulates the WhatsApp account and fraudulently manages subscriptions to payment sites
17/10/2022Kaspersky researchers has reported that YoWhatsApp advertised on Snaptube and Vidmate, two of the most popular download platforms at the moment, is actually a Trojan capable to issuing paid subscriptions and stealing WhatsApp accounts. YoWhatsApp would act as a mod of the original messaging program, offering new functions that the official service does not allow, such as wallpapers, personalized fonts for chats and password-protected access to conversations, .... As Kaspersky researchers have explained, when a user installs YoWhatsApp on a device, it’s forced to log in to they real application account, and in this moment, Triada Trojan is activated, downloaded and executed on the terminal. Once this is done, the Trojan is capable of accessing the user's real WhatsApp account credentials, steal all the data, having already detected unauthorized subscriptions to paid subscriptions. Kaspersky recommends to install, only, Apps from official stores and reliable sources and they have insisted on the need to check always the permissions granted to each application. Installing an antivirus is another recommended measure.
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Island Browser for Business Reaches $1.3 Billion Value
06/04/2022Just some weeks after its launch, Island, the webbrowser focused in enterprise and security, has just reached a $1.3 billion valuation. Island browser is based on chromium and has been developed by two former Symantec executives, who were looking for an option configured to the web security needs of companies and not conventional users. The new browser, in addition to limiting the add-ons that many often some people install on company computers and that sometimes cause significant security breaches, incorporates specific tools to prevent this type of actions, protect SaaS applications, identify incidents and prevent data theft. Depending on the level of security required by each company, Island Browser allows, for example, to download content or not, disable or enable the copy and paste option or deny access to certain domains, among other options. From Island, also insist that their project is based on the utility and not on the consumer, so that the characterization level of Island browser it offers the minimum.
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WhatsApp improves security in its desktop version
14/03/2022In accordance with the growing use of WhatsApp in the desktop version and with the aim of guaranteeing users maximum security, Meta has announced that has implemented in this app, a new security layer called Code Verify that acts as an open source browser extension verifying automatically the authenticity of the web code of this application. According to Meta, which has offered this utility to other services to use it, Code Verify allows web browsers to verify that the resources they obtain have not been tampered with. "When someone uses Code Verify, the extension automatically compares the code that is executed in WhatsApp Web with the version of the code verified by WhatsApp and published in CloudFlare", has said the company, who also explains that if any violation or inconsistency is detected , the user will receives a notification, immediately. This new WhatsApp code verification, which Meta has confirmed does not record metadata or user data or share information with the application, will be available in the official browser extension stores for Google Chrome, Microsoft Edge and Mozilla Firefox.
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What is web hosting and why do you need it?
09/09/2021If you are thinking of creating your own website or if, on the contrary, you already have one and are looking for a better web hosting service, you probably have many doubts concerning web hosting: what exactly is it, what are its different types, why do I need it, etc. For this reason, here we offer you a clear and simple guide to web hosting. What is web hosting? Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet so that it can be consulted at any time and from any place and device. The content of the websites is stored, therefore, in web servers. These servers allow the content to be accessible via the World Wide Web. For all those who do not know the term, a web server is a piece of computer equipment that is much more powerful than any conventional computer and that is connected to the Internet 24 hours a day to enable access to the contents it stores. Different types of web hosting are offered based on the web server: shared hosting, VPS, cloud hosting, WordPress hosting, elastic hosting, etc. These services are offered by web hosts such as Webempresa, which provide space on a server for use by clients. Why do you need web hosting? Web hosting allows your website to be always online and available worldwide and for everyone. Therefore, even if you can afford to buy your own server and have a fast internet connection, it is advisable to hire a web hosting service, as it will be much cheaper. Web hosts have their own servers to host their clients' websites. These servers are located in a Data Processing Center (DPC): an infrastructure that has the most advanced security systems and stable and secure internet connections, which prevent errors in the services. What are the different types of web hosting? Although there are different types of web hosting in the market, the most common are the following: shared hosting, dedicated hosting, VPS (Virtual Private Server) hosting, cloud hosting, reseller hosting, and WordPress hosting. Each of them meets the needs of a particular group of customers. Shared hosting is the most basic type of web hosting. The provider rents small spaces on a single server to different websites. In this way, all customers have their own space to host their content, while sharing server resources such as CPU, processor, RAM, bandwidth, or IP address. In contrast, a dedicated hosting service is a type of web hosting in which the client leases an entire server and does not share it with anyone else. Although shared hosting works very well, a dedicated server stands out because it is never affected by existing traffic and because it has a higher level of security. A virtual private server (VPS) is basically a server running within a server. One physical server hosts multiple virtual servers, each isolated from the others. Each VPS runs its own operating system, independent of the others. The features offered by a virtual private server are very similar to those of shared hosting. At the same time, it offers all the benefits of a dedicated server. Cloud hosting works in a very similar way to the "cloud" where we store all kinds of documents. This is because all the resources that are used to collect the information of a website are executed from a cloud server. The main difference between cloud hosting and other web hosting types is that, in this case, you only pay for the services you use. Reseller hosting is another type of web hosting. It is basically white-label web hosting. A person buys hosting from a provider and then resells those services to his/her clients. This allows the creation of hosting plans and external domains or subdomains. The last type of web hosting we will talk about here is email hosting, which allows you to register a domain name and therefore have a professional email service. This type of web hosting is highly recommended for businesses or individuals that intend to convey an image of seriousness and trust. Thus, thanks to email hosting, you will be able to have a personalized email address, more storage space, and a higher level of security.
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What can I do if my computer runs very slow?
22/05/2021If your computer is running slow, do not despair. The use of a computer like any other machine needs proper maintenance and the performance of our PC can be severely affected by the lack of attention to this task. But, don't worry, if you want your computer to work as it did on the first day, we explain how to get it back. Why is my computer so slow? Computer slowness can be due to hardware, software, connectivity and even tidiness and cleanliness problems! Every computer needs a minimum maintenance so these failures can be avoided and only if we pay this kind of attention we can ensure an always-optimal performance for our computer, prolong its life and work or enjoy our PC, without despairing. I have tried everything, but my computer is still very slow. What can I do? If your computer is slow and you have already tried the typical things like closing secondary tasks, disabling the automatic execution of programs, you have verified that you have free space on the hard disk and restarted the PC, and everything is still the same, it is clear that something is wrong with your machine and you should consider resorting to a professional computer repair service, so that they can fix it. You can search a thousand videos on the Internet, but... do you really know why your computer is slow? Why does your computer start up very slowly? Or why has your computer become slow after a while of working with it? Are you sure that what you want to do will not end up causing another error or, even worse, another more serious problem? Is it necessary to go to a professional Computer Repair Service to fix the slow computer problem? The answer is yes, if what we are looking for is to really fix the problem and prevent it from happening again. You can save a lot of time and money by using a professional computer repair service. The best computer repair services work with specialized technicians who have the necessary knowledge to make a quick and accurate diagnosis that will allow you to give your computer a new lease of life. In addition, professional computer repair services have the right tools and all the licensed software to be able to intervene. What will a Computer Repair Service do to speed up my slow PC? The first and foremost thing that a professional computer maintenance service can offer you is a maintenance plan for your computer, tailored to your needs. With this alone, you will most likely avoid many problems related to the performance of your machine, including speed problems, right from the start. They will be able to, among other things, repair or replace any part of your computer causing any problem, they will perform a deep search for viruses to eliminate them; and if necessary, they can clean the cooling system of your computer to remove internal dust, one of the most common causes of slow computer performance - dust accumulated in the internal fans can reduce their efficiency and cause overheating of the machine and its mechanical components -. Sometimes we think about replacing the machine when a simple repair and a good maintenance can bring our PC back to life. When was the last time you had your computer serviced?
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