Starlink will finish its satellite Internet tests in October
21/09/2021Starlink's beta program, the high-speed Internet service for rural areas without broadband connection, will end its trial period next October. After a year of testing this system, more than 1.800 satellites in orbit and a stable coverage in the United States, Canada, United Kingdom and Spain, Space X is waiting for the approval of the rest of the countries where the company has already registered its trademark to operate - Austria, Australia, Argentina, Brazil, France, Chile, Colombia, Germany, Greece, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines and South Africa – being their goal to offer global satellite internet service in a short time. To take advantage of Starlink in areas without terrestrial Internet coverage you will need a special installation kit, which includes a terminal station, a WiFi 'router' and an antenna to connect to the satellite network.
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VPN connections in Russia are growing more than 11.000%
29/03/2022The virtual private networks (VPN) demand in Russia has not stopped increasing for weeks, and according to data from Google Play and the Apple Store, in just one day, on March 14, when the blocking of Instagram took effect in In that country, VPN installations in Russia grew by 11,000%. Until now, the Kremlin has already blocked Instagram, Facebook and Twitter, bringing up the demand for VPNs by Russian citizens to record highs, with the intention of being able to connect to their social networks. VPN connections allows to use internet, preserving the anonymity of the user and his location. The VPN services, connect us to the Internet through intermediate servers, in which our original IP address is "impersonated" by the IP address and location of the VPN server. This makes us appear with a permanently different IP, making it seem that we are in a city or even in a different country than the one we actually are in. VPNs also have the added advantage that encrypts all data from start to finish of the communication, making it 100% guaranteed to be untraceable.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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