Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
[ ... ]
What's new in Google for Android?
10/01/2022Google opens the year with news and has already presented in CES 2022 some of the most importants ones, such the new option for locking and unlocking devices and for the remote control of actions on all devices compatible with their Assistant. This means that from now on, you can unlock and use a Chromebook, mobile or tablet from a Wear OS smartwatch. To be successful, of course, the devices must be close to the clock. It is also available the option of unlocking - opening or start the car - BMW vehicles through a compatible Samsung phone or Pixel and, also, the function of transferring and managing content between devices through an integrated Chromecast that allows users to send content from the smartphone to televisions and monitors as well to speakers. Google has also announced the upcoming launch of a new device connection function that will allow, for example, to configure a Chromebook from the mobile phone and access all the saved data,. The new feature will also incorporate 'Fast Pair' pairing with Bluetooth accessories.
[ ... ]