49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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IP Cameras
IP cameras, IP Cam, or network cameras use the Internet to create a closed circuit and transmit real-time images and videos of what is happening. This type of IIP surveillance camera also has internal recording systems that allow you to replay afterward and remotely, everything that has happened within its field of view.
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Genius
GeniusGenius is a reputable manufacturer of computer-related electronic products and accessories. Genius is a Taiwanese company founded in 1983 that has become one of the leading international peripheral brands by bringing people closer to the digital world. Genius designs mice, keyboards, stylus, headsets, speakers, webcams and gaming devices that provide a great user experience. Its peripherals have the best price-performance ratio on the market and are designed for both home and professional use.
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Ip Location, the tool to know my ip location
If you need to check what location your internet provider is sharing with the websites you visit, with our IP locator you can instantly geolocate your IP address or any other that you enter manually. To geographically locate the IP address, you only need to be connected to the internet. If you use VPN software or connect through a proxy to locate IP address you can also use our tool. None of the data generated by the IP locator is stored in our system. @Mapa@ How can I hide my IP address so that it cannot be traced? To anonymously browse the Internet and avoid being located through the IP of your connection, there are two basic ways to do it. The first is to hide IP so that no one will be able to track our presence on the network or access our browsing data and the second is to change IP and browse through another IP address whenever we need to. Why do I need to locate my IP geographically? Locating your IP geographically is the best way to find out what data our ISP shares about the location of our connection. Depending on this location. a website whose URL is ".com" will change to "/es" if we connect from Spain, for example, and some tasks related to the sending of forms will be simplified, as they will be automatically pre-filled with some data such as your country or city, depending on your geolocation IP. As users with a geolocation IP tool such as the one we offer in Cuál es mi IP, we can manually enter an IP address and find out, for example, from where we have received a fraudulent email, if we have had access before, of course, to the IP address involved Can anyone find out my home address with an IP geolocation tool? By using a tool to locate an IP address, you can trace the IP and geolocate it through coordinates on the map, but the specific postal address is never provided. This is because our IP address is not ours, but rather our Internet Service Provider's (ISP's). So what data can they find out about me with IP geolocation? When locating the IP geographically. the only information about us that is provided is the country and city from which we are connecting, since the GPS coordinates of altitude and latitude that are shown correspond, in reality, to those of the headquarters of the company that is offering us the Internet connection service. The reason behind this is that all data related to the actual geographic address of the device used to access the Internet, i.e. our router, is not public and belongs to our ISP, which can only disclose it by court order. Why are companies interested in locating my IP address geographically? Information is power and for a company to know from where its potential customers connect is an important advantage to design marketing strategies aimed at the customer profile of a particular geographical area or country. In addition, in terms of anti-fraud, e-commerce companies can improve card payment security by identifying payment attempts from suspicious IP addresses. What is an IP address? An IP address is a special numerical combination assigned to an internet-connected device to be identified on the network. All intelligent devices need an IP address to access the Internet and interact on the network. Each device connected to the Internet has its own an individual IP address. When we access the Internet, the servers recognize our device through its IP address, allowing the two-way communication with the recipient. As we are identified with our IP address, the rest of devices can order a return response, without mistake the sender. Making a simile, an IP address would be the address that we use to write on the back of an envelope. This information identifies us as issuers and also as recipients of the return answer. To make possible this data exchange, the IP protocol was established as a set of universal rules for all the Internet operations. That means that all devices connected to Internet or to a home network, "speak" the same language and they are able to communicate each with the others. There are two types of IP address, the external IP and the local IP: • The external IP or public IP is the numerical combination address assigned to us by our Internet service provider (ISP). This public IP identifies us as Internet users when we are connected. If you want to find the IP of your computer, your tablet or your Smartphone, you can find out this immediately by accessing the home page of “What is my IP” or using our speed test service that, in addition to this information, will inform you about the quality of your Internet connection. • The local IP address or internal IP is the one the router assign to all the devices connected to him and identifies each of these devices, individually, in the home network. How to locate an IP address? If you want to know how to find out where an IP address is from, you should know that it is not always easy to find out the IP origin of a connection, because there are different systems to hide the IP. Some users use these systems for security reasons or to simulate, for example, their IP location in another place and thus have access to Internet services not enabled in the place where they are located. Now, if the user does not use any resource to mask the IP, find out the IP of the computer or any other device connected, for example, to our website, it is as simple as use IP geolocation services such the one offered in “What is my IP?” and you will immediately find out the IP origin of any computer that you are interested in track. Knowing the IP location of our clients is an advantage when we are designing, for example, our marketing strategies and a good tool, also, to improve network security, as it allows us to locate suspicious IP addresses. In addition, with the IP geolocation service you can also verify the location that your Internet provider shares about you. It should be clarified that this location provided by IP geolocation services is never the specific address of our home or where we are located. The data actually are from the operator node in our area that is offering us the connection service to the internet network Therefore, the geolocation information will be the country and city from where the connection is made, but not the address where the user is located, because this specific tracking of the user address is protected by law and this data can only be provided by court order.
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Europe will have its own satellites constellation to guarantee secure communications
13/12/2022With the sights set on 2027, the EU has closed a provisional agreement about the regulation of secure connectivity throughout its territory, which will include the deployment of a constellation of satellites that will ensure communications, especially in the event of cyberattacks or natural disasters that affect critical infrastructure. The plan, linked with the 'Global Gateway' strategy from the UE, that will allow the provision of affordable Internet access throughout Europe, will provide, also, secure connectivity in geographical areas of strategic interest, such the Arctic region and Africa, and services to protect the critical infrastructures of the Member states, too. The objective, according to the EU, is to ensure improvements in people's daily lives, identifying reliable and secure communications as the cornerstone of the EU's strategic autonomy.
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Video calling apps listen when the microphone is off, according to a study
25/04/2022A group of researchers from the University of Wisconsin-Madison (United States) has determined that video conferencing applications can continue accessing audio data even if the user has disabled the microphone. To demonstrate this, they have studied the most popular video conferencing applications and have analyzed the behavior of the mute button until they has determined that all the applications that they has tested whether the microphone was open or closed, occasionally collected raw data and delivered it to the servers of their services. In their research they have worked with binary analysis tools to see how the audio was transferred from the application to the audio drivers of the computers and then to the network. They aslo have created, through machine learning models ( 'machine learning'), a classifier of daily activities that, with 82% accuracy, has determined which activities users were doing while their microphones were, theoretically, silenced. In relation to this, the authors of this work recall that beyond muting the microphone, you can turn off the microphone of a device through the settings menu, a safer option to limit access to confidential information and sensitive data. All the conclusions of this study will be known next July in the Privacy Improvement Technologies Symposium.
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What's new in Google for Android?
10/01/2022Google opens the year with news and has already presented in CES 2022 some of the most importants ones, such the new option for locking and unlocking devices and for the remote control of actions on all devices compatible with their Assistant. This means that from now on, you can unlock and use a Chromebook, mobile or tablet from a Wear OS smartwatch. To be successful, of course, the devices must be close to the clock. It is also available the option of unlocking - opening or start the car - BMW vehicles through a compatible Samsung phone or Pixel and, also, the function of transferring and managing content between devices through an integrated Chromecast that allows users to send content from the smartphone to televisions and monitors as well to speakers. Google has also announced the upcoming launch of a new device connection function that will allow, for example, to configure a Chromebook from the mobile phone and access all the saved data,. The new feature will also incorporate 'Fast Pair' pairing with Bluetooth accessories.
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Macro cyber-attack affects more than 350 companies worldwide
07/07/2021The number of companies that have suffered from the REvil macro cyberattack now exceeds 350 organizations worldwide from which the cybercriminals are demanding 70 million in bitcoins to provide them with a universal decryptor to restore their data. The attack was conducted through the update system of IT services software company Kaseya, which REvil exploited to spread and hide ransomware. The virus was leaked to TI Kaseya resellers and from there has reached all end customers using their software. The official data provided by TI Kaseya sets the number of affected companies at 350, although other sources such as the cybersecurity company ESET talk about more than 1,000, including some Spanish organizations, although no names have been disclosed. It has been made public that one of the companies most affected by the cyberattack has been the Swedish supermarket chain Coop, which has had to close its more than 800 points of sale for a few days due to the impossibility of using its cash registers or charging customers. Based on Sophos threat intelligence, REvil has been active in recent weeks and is currently the dominant ransomware gang involved in Sophos' defensively managed threat response cases. Prior to this latest attack, they were also responsible for the one suffered by meat company JBS, which forced the cancellation of all work shifts at the company's slaughterhouses in the US. JBS paid up to 11 million to restore normal operations. These macro cyber-attacks are in addition to other recent and highly significant ones, such as the one perpetrated by the hacker group DarkSide, which forced the preventive shutdown of the largest oil pipeline network in the United States, Colonial Pipeline, endangering the supply of fuel in a large part of the country, or the one suffered by the SEPE and the Ministry of Labor in Spain a few weeks ago.
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