Ip Location, the tool to know my ip location
If you need to check what location your internet provider is sharing with the websites you visit, with our IP locator you can instantly geolocate your IP address or any other that you enter manually. To geographically locate the IP address, you only need to be connected to the internet. If you use VPN software or connect through a proxy to locate IP address you can also use our tool. None of the data generated by the IP locator is stored in our system. @Mapa@ How can I hide my IP address so that it cannot be traced? To anonymously browse the Internet and avoid being located through the IP of your connection, there are two basic ways to do it. The first is to hide IP so that no one will be able to track our presence on the network or access our browsing data and the second is to change IP and browse through another IP address whenever we need to. Why do I need to locate my IP geographically? Locating your IP geographically is the best way to find out what data our ISP shares about the location of our connection. Depending on this location. a website whose URL is ".com" will change to "/es" if we connect from Spain, for example, and some tasks related to the sending of forms will be simplified, as they will be automatically pre-filled with some data such as your country or city, depending on your geolocation IP. As users with a geolocation IP tool such as the one we offer in Cuál es mi IP, we can manually enter an IP address and find out, for example, from where we have received a fraudulent email, if we have had access before, of course, to the IP address involved Can anyone find out my home address with an IP geolocation tool? By using a tool to locate an IP address, you can trace the IP and geolocate it through coordinates on the map, but the specific postal address is never provided. This is because our IP address is not ours, but rather our Internet Service Provider's (ISP's). So what data can they find out about me with IP geolocation? When locating the IP geographically. the only information about us that is provided is the country and city from which we are connecting, since the GPS coordinates of altitude and latitude that are shown correspond, in reality, to those of the headquarters of the company that is offering us the Internet connection service. The reason behind this is that all data related to the actual geographic address of the device used to access the Internet, i.e. our router, is not public and belongs to our ISP, which can only disclose it by court order. Why are companies interested in locating my IP address geographically? Information is power and for a company to know from where its potential customers connect is an important advantage to design marketing strategies aimed at the customer profile of a particular geographical area or country. In addition, in terms of anti-fraud, e-commerce companies can improve card payment security by identifying payment attempts from suspicious IP addresses. What is an IP address? An IP address is a special numerical combination assigned to an internet-connected device to be identified on the network. All intelligent devices need an IP address to access the Internet and interact on the network. Each device connected to the Internet has its own an individual IP address. When we access the Internet, the servers recognize our device through its IP address, allowing the two-way communication with the recipient. As we are identified with our IP address, the rest of devices can order a return response, without mistake the sender. Making a simile, an IP address would be the address that we use to write on the back of an envelope. This information identifies us as issuers and also as recipients of the return answer. To make possible this data exchange, the IP protocol was established as a set of universal rules for all the Internet operations. That means that all devices connected to Internet or to a home network, "speak" the same language and they are able to communicate each with the others. There are two types of IP address, the external IP and the local IP: • The external IP or public IP is the numerical combination address assigned to us by our Internet service provider (ISP). This public IP identifies us as Internet users when we are connected. If you want to find the IP of your computer, your tablet or your Smartphone, you can find out this immediately by accessing the home page of “What is my IP” or using our speed test service that, in addition to this information, will inform you about the quality of your Internet connection. • The local IP address or internal IP is the one the router assign to all the devices connected to him and identifies each of these devices, individually, in the home network. How to locate an IP address? If you want to know how to find out where an IP address is from, you should know that it is not always easy to find out the IP origin of a connection, because there are different systems to hide the IP. Some users use these systems for security reasons or to simulate, for example, their IP location in another place and thus have access to Internet services not enabled in the place where they are located. Now, if the user does not use any resource to mask the IP, find out the IP of the computer or any other device connected, for example, to our website, it is as simple as use IP geolocation services such the one offered in “What is my IP?” and you will immediately find out the IP origin of any computer that you are interested in track. Knowing the IP location of our clients is an advantage when we are designing, for example, our marketing strategies and a good tool, also, to improve network security, as it allows us to locate suspicious IP addresses. In addition, with the IP geolocation service you can also verify the location that your Internet provider shares about you. It should be clarified that this location provided by IP geolocation services is never the specific address of our home or where we are located. The data actually are from the operator node in our area that is offering us the connection service to the internet network Therefore, the geolocation information will be the country and city from where the connection is made, but not the address where the user is located, because this specific tracking of the user address is protected by law and this data can only be provided by court order.
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WiFi Security: Assessment of threats in wireless networks
08/03/2024Wifi connectivity has gone from being limited to restricted environments to becoming omnipresent in virtually every aspect of our daily lives. The ability to connect to the Internet from anywhere, be it at home, in a café, at work, in public spaces, or even in-flight, has enhanced the convenience in our daily lives. Moreover, the expansion of Wifi networks and the use of new manufacturing technologies now allow the interconnection of devices, leading to the significant rise of the Internet of Things (IoT) and providing users with more comprehensive control over their digital environments. However, this proliferation of Wifi networks has also given rise to new threats that require careful evaluation and effective security strategies to ensure secure and risk-free Wifi connections for our data and information. Common Wifi security threats include data interception Man-in-the-Middle (MITM) attacks One of the fundamental challenges in Wifi security is preventing MITM attacks, where an intruder inserts themselves into the communication between two parties, compromising the integrity and confidentiality of sensitive data such as passwords and financial information. Spoofing of access points Hackers can create fake Wifi networks that mimic legitimate ones to attract unsuspecting users. Once connected to these malicious networks, our data can be captured by cybercriminals who may sell or misuse it for illicit purposes. Tips for achieving a secure Wifi connection: Strengthen authentication and use security protocols Prioritize strong encryption for networks to protect confidential information transmitted through it. WPA (Wifi Protected Access) encryption uses stronger algorithms than its predecessor, WEP (Wired Equivalent Privacy), making it more difficult for hackers to intercept and decipher data. Advanced security protocols like WPA3 provide individualized data encryption and advanced two-factor authentication (2FA) methods, adding an extra layer of security by requiring additional verification. Device management Properly manage and monitor devices connected to Wifi networks to minimize risks associated with the large number of connected devices in homes and businesses. Regularly update the router firmware and all connected devices to address potential vulnerabilities. Segmentation of the network to separate critical devices from less secure ones also helps mitigate the risk of threat propagation. Secure Router Configuration The router secure configuration is what will ensure the robustness and overall security of a wireless network. The router, being the first point of contact for devices connected to the Internet, acts as the first line of defence against potential attacks. For this reason, it is important to understand that the proper configuration of the router not only guarantees a stable and efficient connection but also establishes a protected environment that safeguards the integrity and privacy of our data. How to configure the router securely? To ensure a correct and secure configuration of the router, it is recommended to: Change the default username and password of the router, as these are easily accessible to attackers. Use strong passwords containing a combination of letters, numbers, and special characters. Disable remote administration to prevent cybercriminals from accessing the router externally. Enable WPA2 or WPA3 encryption instead of the outdated WEP for enhanced network security. Optionally, disable SSID broadcast to make the network less visible and harder to detect by hackers. Keep the router firmware updated to address vulnerabilities and improve overall device security. By following these steps, you will strengthen the security of your wireless network and reduce the chances of experiencing unwanted attacks or intrusions.
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What is Worldcoin and what does scanning the iris involve?
04/03/2024Worldcoin was introduced in summer of 2023 as a revolutionary project with the mission of creating a 100% secure digital identity, essentially a kind of fortified "digital passport," based on the verification of a unique and non-transferable element inherent to each human being—the iris. According to its developers, World ID will help distinguish human online activity from that generated by machines. In the first phase of the project, the creation of this secure digital identity is planned for 2 billion humans. To make this possible, Worldcoin has called on the global population to scan their iris. In return, Worldcoin compensates participants with a few tokens of its successful cryptocurrency, WLD, which has quadrupled in value within a few weeks of its initial launch. The payment in WLD tokens is not coincidental; it is part of Worldcoin's strategy, aiming to leverage the new digital passports to create a comprehensive ecosystem that provides universal and equitable access to advanced financial services for the entire global population. To achieve this, they encourage "iris sellers" to use the Worldcoin cryptocurrency on its fee-free blockchain, unlike Bitcoin, Ethereum, or other cryptocurrencies that do charge transaction fees. How does Worldcoin work? Worldcoin aims to address the issues of bots, rapid creation of fake identities, and content with artificial intelligence. It is designed, according to its developers, to provide every individual in the world with a unique digital identification. Additionally, Worldcoin promises to ensure the financial inclusion of each person in a fair and equitable ecosystem through a universal basic income. Users receive this income in exchange for allowing their iris to be scanned. To create the secure digital passport with Worldcoin, users must undergo an iris scan, which serves as proof of humanity and a unique identity on the blockchain. This process ensures that the individual on the other side of that identity is a human and not a fake profile created with artificial intelligence. In pursuit of the success of their proposal, the company offers users a small amount of their own Worldcoin tokens in exchange for iris scanning. The initial incentive of receiving free cryptocurrency, in the form of a universal basic income, is emphasized by Worldcoin advocates as the basis for the inclusive and universal nature of their initiative. This approach allows anyone to scan their iris, and the WLD tokens received in return can assist people without access to traditional financial services in starting to save and invest. How to Scan the Iris with Worldcoin? The registration process with Worldcoin involves scanning the iris with an orb, the central hardware device of Worldcoin developed by Tools for Humanity. The orb is spherical and processes all the information. Currently, Worldcoin has installed orbs in different countries, including Spain, where users can scan their iris in exchange for Worldcoins. To do this, it is necessary to download the Worldcoin mobile application, World ID, generate a QR code with it, and display it in front of the orb. The orb, upon recognizing it, will scan the user's iris, while a Worldcoin collaborator remotely oversees the operation. The orb takes less than a minute to perform the scan and validate the subject's identity. In exchange for their iris, the user receives a unique number called "IrisHash" and a cryptographic wallet with Worldcoins. "This digital passport is accepted as proof of unique humanity, which people can use in the digital world without the need to share any other data," assure its developers. What happens with my scanned iris in exchange for Worldcoins? Once the iris scan is completed, and digital identity is granted to the user, Worldcoin assures that the orb quickly eliminates the images unless the user requests their preservation. Only the set of numbers called "IrisHash" is stored for identification, without any additional biometric data. Worldcoin also commits to ensuring that users share only the necessary information they wish to share, providing verification options through linked devices or the additional facial authentication orb for high-security cases. Despite these commitments, the collection of biometric data through iris scanning for the unique proof of humanity continues to raise significant questions regarding privacy and information security. Some countries such as Brazil, France, India, or Kenya have halted Worldcoin's iris scanning. How much do you get paid for scanning your iris? Worldcoin pays 25 WLD for scanning your iris, which, according to the cryptocurrency's exchange rate in February 2024, has translated to an average of between 50 and almost €160 for iris sellers, depending on the value of Worldcoin on the day they scanned their iris. At the beginning of February, the value of each WLD unit was around two euros, and by the end of the month, it had risen to nearly seven euros. What can I spend my WLD on? 'Iris sellers' have the freedom to use their Worldcoins from the moment they receive them. They can exchange the payment for other cryptocurrencies, withdraw them in euros from a specialized ATM, or hold onto the tokens in the hope of an increase in their value. Additionally, WLD payments are already accepted on platforms such as Discord, Shopify, Minecraft, Telegram, Mercado Libre, or Reddit, among other places. Who is behind Worldcoin? Worldcoin bears the stamp of two innovative minds: Sam Altman and Alex Blania. Altman is the CEO of OpenAI and a key figure in artificial intelligence development, leading projects like ChatGPT. Blania, on the other hand, is the co-founder of Tools For Humanity, contributing his experience in creating technological tools for a more equitable economic system to this new and successful cryptocurrency.
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Where can I watch the Spanish Soccer League, on TV or via Streaming?
16/06/2023This new season of LaLiga Santander will be again, at least for the time being, a competition marked by restrictions on access to stadiums and that is why more than ever, watching LaLiga on television will become the main option for many fans to follow soccer from home. If you are one of those who do not want to miss the LaLiga Santander matches live, then find out here where to watch the Spanish League on TV or via Streaming. How to watch LaLiga on TV? Once again this season, Gol TV repeats as free-to-air soccer and sports channel on DTT. This channel offers one free match per day, which can be watched by tuning in to the channel on television or through Gol's website. You can access this channel completely for free and although the teams that play each day's match always vary, there are no matches involving FC Barcelona, Real Madrid, or teams playing in European competitions. How to watch soccer on Movistar+? So if this deal doesn't suit our needs and what we are looking for is a channel where we can watch all the LaLiga matches (or almost all of them), Movistar+ offers 9 of the 10 matches of each day, always one involving Real Madrid or Barcelona. In order to watch LaLiga Santander matches live on Movistar+ we must be subscribed to a Movistar package containing "Movistar LaLiga": Fusión Selección with LaLiga, Fusión Selección Plus with Fútbol and Fusión Total Plus. Watching soccer on Movistar+ offers practical functionalities such as being able to activate the channel on any of our devices or use the live control to replay any play whenever we choose, return to the beginning of the match or return to the live broadcast whenever we want. What can I watch on Orange TV? Another network that offers LaLiga on television is Orange TV, which after reaching an agreement with Telefónica, owner in Spain of the television broadcasting rights of the main soccer competitions, invites its customers to enjoy every week of soccer, the 10 matches that are played every day, including all Real Madrid and FC Barcelona matches in 4K resolution. In this case, to watch LaLiga on Orange TV we must be subscribed to one of the three Orange packages that include soccer: Love Total, Love Total Plus, or Love Total Plus 4. How to watch LaLiga via streaming? If due to location, mobility, or any other reason we prefer to watch LaLiga via streaming instead of on TV, we also have several options at our disposal. As we said before, Movistar+ offers the possibility of watching soccer on your devices, wherever and whenever you want, even from abroad. To access the service, you only need to have a Fusión package that includes soccer, activate your user, and access Movistar+ with your passwords on any of the compatible devices connected to the Internet (former Yomvi service). Thus, as long as we are subscribed to a package that includes the match, we will be able to watch it on all our devices, including the Smart TV. And if we are away from home we will be able to do it on smartphones, computers, and tablets. Where to watch the Spanish League from the United States and Canada? All LaLiga matches in the United States are broadcast live on ESPN+, the subscription-based sports platform owned by Walt Disney Direct-to-Consumer & International, which offers live streaming coverage and on-demand replays of LaLiga Santander matches. ESPN+ has broadcast rights to the Spanish league for eight seasons in the United States and also in Canada, where it offers full coverage of LaLiga matches to Canadian viewers through TSN.ca, RDS.ca, and the TSN and RDS apps. In addition, watching the Spanish Premier League in Latin America is possible through ESPN 2 in most countries and through some platforms such as Fox Sports Web or Now Net and Claro in Brazil. Browse the Internet safely and securely
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Where to watch the Champions League on TV or Streaming?
13/06/2023Find out where you can watch the Champions League so as not to miss a minute of this excellent competition that this year again promises good soccer and maximum excitement. When does the Champions League 2021/2022 start? The UEFA Champions League Group Stage starts in mid-September. The first match day will be played on Tuesday, September 14, and will feature Sevilla, who will face RB Salzburg in the Andalusian capital; Villarreal, who will play at home against Atalanta; and FC Barcelona, who will face Bayern Munich, also at home. The following day, on September 15, the 2021/2022 Champions League will kick off for Atlético de Madrid, who will play against Porto at the Wanda Metropolitano, and also for Real Madrid, who will play their first match against Inter, in Milan. This first Group Stage will have six matchdays in which the 32 teams participating in this edition of the Champions League will face each other in home and away matches that you will be able to follow both on television and streaming. Group stage September 14/15, 2021: first matchday September 28/29, 2021: second matchday October 19/20, 2021: third matchday 2/3 November 2021: fourth matchday November 23/24, 2021: fifth matchday December 7/8, 2021: sixth matchday Once the six matchdays of the group stage have been completed, the competition will continue with the knockout phase, which will determine the two teams that will play in the UEFA Champions League final. Knockout Phase Round of 16: February 15/16/22/23 and March 8/9/15/16/16, 2022 Quarter-finals: 5/6 and 12/13 April 2022 Semifinals: May 26/27 and 3/4, 2022 Where to watch the Champions League on TV? As with LaLiga Santander and Liga SmartBank, Movistar has exclusive rights to the UEFA Champions League in Spain until 2024. However, following an agreement with Orange, Movistar has decided to share the rights with this operator, so that in Spain this season the Champions League can be watched on TV on Movistar and Orange TV. In both cases, the broadcasting of the UEFA Champions League group stage matches as well as those of the knockout phase and the Final will be included. How to watch the Champions League on Orange TV? Although Orange does not have direct rights to the Champions League in Spain, its agreement with Movistar allows its customers to watch live Champions League matches on Orange TV. These broadcasts are exclusively for the operator's customers who have the Orange Love Total package, which includes the UEFA Champions League, Liga Santander, and Liga SmartBank matches, in addition to the UEFA Champions League. How to watch the Champions League on Movistar? To watch the Champions League on Movistar we must be customers of this operator and have contracted the Fusión Selección Champions or Fusión Selección Plus con Fútbol package, which also includes the Liga Santander and Liga SmartBank matches. If our package is Fusión Selección con LaLiga, we will only have access to the Spanish football competition and we will not be able to watch the Champions League matches. The Movistar channel on which the Champions League can be watched is called " Movistar Liga de Campeones". "Movistar Liga de Campeones" is an exclusive TV channel for watching soccer and in addition to the UEFA Champions League, it also provides coverage of the Europa League.The schedules of all broadcasts can be consulted in the Sports section of the Movistar+ menu, for ADSL and Fiber TV customers. Where can I watch the Champions League live on the Internet? Both Movistar and Orange complete their Champions League soccer offer on TV through their online platforms. In both cases, to enjoy soccer on our mobile devices or computer, we must be subscribed to a package that includes the UEFA Champions League (in Movistar, Fusión Selección Champions or Fusión Selección Plus con Fútbol, and in Orange TV, Love Total). If you are a Movistar customer and have one of these packages, you must activate Movistar+ on your devices (formerly Yomvi) and you will have access to watch the Champions League online matches on Movistar as well as other online content and series, at no additional cost from anywhere and on any device. All broadcast schedules can be consulted in the Sports section of the Movistar+ menu on any device. To watch the Champions League online on Orange, you must log in to the Orange TV website to identify yourself as a Love Total member. Once we have logged in, we will be able to watch live matches of the UEFA Champions League, LaLiga Santander, LaLiga SmartBank, and also watch matches that have already taken place. Where can I watch the Champions League from outside Spain? If you are a Movistar or Orange customer, the best option to watch the Champions League from abroad is through Movistar+ on your devices or the online platform of Orange TV. If you have problems viewing the matches due to a geographical block, the best option, in this case, is to connect to a VPN with a Spanish IP beforehand. If your Internet access provider does not offer this service, here are the best VPN offers to surf safely (both from home and when traveling). In addition, and depending on the country you are in, various television stations and operators have the broadcasting rights to the UEFA Champions League: Europe Albania: Tring, RTSH Armenia: Vivaro Austria: ServusTV, Sky Austria Azerbaijan: CBC Sport, Saran Belarus: UEFA.tv Belgium: Proximus, RTL, VTM Bosnia and Herzegovina: Arena Sport Bulgaria: A1, bTV Croatia: HRT, Arena Sport Cyprus: CYTA Czech Republic: Nova, Voyo Denmark: NENT Group Estonia: Viaplay Finland: MTV France: Canal+, BeIN Georgia: Adjara, Silknet Germany, DAZN Greece: MEGA, COSMOTE TV Hungary: Sport1, MTVA Iceland: Viaplay, Syn Republic of Ireland: Livescore, Virgin Media, RTE Israel: The Sports Channel Italy: Amazon, Mediaset, Sky Italia Kazakhstan: QazSport, Q Sport League, Saran Kosovo: Arena Sport, Artmotion Kyrgyzstan: Saran, Q Sport Latvia: Viaplay Lithuania: Viaplay Luxembourg: RTL, Proximus Malta: Melita, PBS Moldova: Setanta, Prime Montenegro: Arena Sport Netherlands: RTL, Ziggo Sport North Macedonia: Makedonski Telekom, Arena Sport, MTV Norway: TV2 Norway Poland: Polsat Portugal:Eleven Romenia: Clever Media, Digisport, Telekom Romania Russia: Match TV Serbia: Arena Sport Slovakia: Markiza, Voyo Slovenia: Sportklub, Pro Plus Spain: Telefonica, Orange TV Sweden: Telia Switzerland: blue+, CH Media Tajikistan: Varzish TV, Saran Turkey: EXXEN Turkmenistan: Saran Ukraine: Megogo UK: BT Sport Uzbekistan: MTRK Africa and Middle East Nigeria: SuperSport South Africa: SuperSport Middle East and North Africa (Algeria, Bahrain, Chad, Djibouti, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, Yemen): beIN Sub-Saharian Africa: Canal+, SuperSport America Bolivia: Televideo Brazil: SBT, Turner Canada: DAZN Caribbean: Flow Sports, Sportsmax Central America: ESPN Costa Rica: Teletica Dominican Republic: Televideo Ecuador: Televideo El Salvador:Canal Dos Guatemala: Televideo Haití: Canal+ Honduras: Televicentro South America (except Brazil): ESPN Mexico: Turner Panama: TVN, Medcom Paraguay: Televideo Peru: Televideo United States: CBS, TUDN Deportes Venezuela: La Tele Tuya Asia and Pacífic Australia: STAN Brunei: beIn Cambodia: beIn China PR: PPTV, Tencent, iQIYI, Alibaba Hong Kong SAR: beIn India and Indian subcontinent: Sony Indonesia: SCTV Japan: Wowow Republic of Korea: SPO TV Laos: beIn Macau SAR: TDM Malaysia: beIn Mongolia: SPS Myanmar: TBA New Zealand: Spark Pacific Islands: Digicel Philipines: Tap TV Singapore: beIn Taiwan/Chines Taipei: Elta Thailand: beIn Vietnam: FPT Moreover, if you are one of those who can't miss a single live match, you should know that the Sport24 platform has the rights to broadcast Champions League matches on airplanes and cruise ships. Where to watch the final match of the Champions League 2021/2022? The 2021/2022 Champions League final will be held at the Gazprom Arena in St. Petersburg, Russia, on May 28, 2022. Like the rest of the competition, you can watch the Champions League final on TV through Movistar-Movistar Liga de Campeones dial 50 and Orange TV. Where to watch the Champions League 2021/2022 final on the Internet? In addition to television, you can also watch the Champions League final online. In this case, you must also be a Movistar or Orange customer and connect to Movistar+ on devices (former Yomvi) in the first case or to the online platform of Orange TV, if you are an Orange customer to enjoy the match in which the best European soccer team 2021/2022 will be proclaimed. How can I watch LaLiga soccer matches from abroad? If you have already contracted a television service with the LaLiga package and due to a geographic blocking of your television provider and your connection you have problems viewing the matches, the best option, in this case, will be to use a VPN that assigns you an associated IP that is not blocked. If your Internet access provider does not offer this service, below are the best VPN offers to surf safely from anywhere.
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VPN connections in Russia are growing more than 11.000%
29/03/2022The virtual private networks (VPN) demand in Russia has not stopped increasing for weeks, and according to data from Google Play and the Apple Store, in just one day, on March 14, when the blocking of Instagram took effect in In that country, VPN installations in Russia grew by 11,000%. Until now, the Kremlin has already blocked Instagram, Facebook and Twitter, bringing up the demand for VPNs by Russian citizens to record highs, with the intention of being able to connect to their social networks. VPN connections allows to use internet, preserving the anonymity of the user and his location. The VPN services, connect us to the Internet through intermediate servers, in which our original IP address is "impersonated" by the IP address and location of the VPN server. This makes us appear with a permanently different IP, making it seem that we are in a city or even in a different country than the one we actually are in. VPNs also have the added advantage that encrypts all data from start to finish of the communication, making it 100% guaranteed to be untraceable.
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How to keep your Mac safe?
28/06/20215 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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QUIC, the new official network protocol to replace TCP
04/06/2021QUIC, the network protocol designed by Google, has been presented by the Internet Engineering Task Force, IETF, as a new official Internet standard to replace TCP, the current main standard. Google's QUIC (Quick UDP Internet Connections) network protocol is designed to reduce latency with retransmissions taking less time, potentially reducing the waiting time for search results by 8% on computers and 4% on mobile devices, according to the paper released by Google in 2017. QUIC will replace TCP, the current main standard of the Internet since 1974 - when it was still Arpanet - and on which the operation of Internet elements such as the World Wide Web (WWW) logic system, file transmission, 'emails' and remote administration depend. The new QUIC protocol has already been published by the IETF, making it an official network protocol.
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