Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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The EU wants to make USB-C the charging standard for all electronic equipment
27/04/2022The Commission for the Internal Market and Consumer Protection of the European Union has endorsed the proposal to make the USB type C charger the charging standard for all electronic equipment. With this decision, the objective is be able to reduce electronic waste and the environmental footprint linked to its production. In addition, the unification of standards in a single model eliminates the need for consumers to have a new charger every time we buy a new smartphone or other electronic devices, such as computers, peripherals, digital cameras and game consoles. The statement issued by the European Parliament indicates that the only equipment that will be left oyt of the implementation of the new standard will be the one that is too small to use it, such as smart watches or health trackers. The next steps related to this approval is reach an agreement with the EU governments on the final form of the legislation that will regulate the obligation to convert USB-C into a standard charging port for all electronic equipment. The EU is committed to making USB-C_the charging standard for all electronic equipment The introduction of the same charger for all devices aims to reduce electronic waste
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5G will trigger data consumption that will multiply by three in five years
18/03/2022In 2025, 25% of global data connections will be 5G, compared to 8% at the end of 2021, according to GSMA forecasts, which also indicate that this greater implementation will have a greater impact, even in Europe, North America, China and some Asian countries, where the percentage of 5G penetration would be higher in that date. Among the main consequences of the 5G expansion, will be a greater consumption of data by users, has said GSMA and if, at the moment, the data traffic per smartphone in a month, is 11.4Gb on average, the forecasts by 2027 place it at 41Gb, three times more. And according to the organization that brings together the telecommunications industry and organizes the MWC in Barcelona, as the population has access to 5G, there will be a significant increase in streaming consumption, favored by a sudden drop in download times that will become negligible. The use of remote health services, ultra-high definition television (4K/8K) and 5G as home broadband are also expected to grow.
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The European Commission is committed to manufacturing chips in Europe to be less dependent on Asia
15/10/2021With the chip crisis still on the table, the European Commission is defining a new law to developing the semiconductor industry in Europe, so the local manufacturers can be less dependent on international supply chains. “We currently depend on chips made mostly by Asia. It's not a question of competitiveness: it's a question of technological sovereignty ”, said Ursula von der Leyen, President of the European Commission. The document revealed by Euractiv, conclude that this new legislation demonstrates “the need to strategically reduce dependencies on third parties” and that its objective is to improve “security of supply”. The initiative would be part of the new European Commission’s digital policy that would also include, a cyber-resilience law, and also initiatives to promote digital skills among citizens. At the moment the implementation calendar of these new digital policies of the European Commission has not transcended, but it seams would not be until the third quarter of 2022, when it could be launched.
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