Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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Cisco
CiscoCisco creates powerful connections and high-end protection systems throughout the world. Founded by computer specialists in 1984 at the National Center for Engineering Pathways to Innovation located on the campus of Stanford University, its first achievement was to connect computers between the different departments of the University itself, creating the first efficient and practical connectivity network. Today, it is one of the leading companies in Internet communications, enabling people to establish powerful connections in business, education, research, and creative sectors. It is headquartered in San Jose, California, with subsidiaries around the world.
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Facebook announces 10,000 new jobs in Europe to develop its metaverse
19/10/2021Facebook has announced 10,000 new jobs in the European Union to develop a new virtual environment. This environment is going to be design to interconnected virtual experiences using different technologies as virtual and augmented reality. This new environment baptized as a metaverse will increase the feeling to be presence in the virtual environment and the interaction between all those who are there. The goal, explains Vice President of Global Affairs, Nick Clegg, Vice President of Core Products, Javier Olivan is create a greater sense of 'virtual presence', to unlock access to new creative, social and economic opportunities. Facebook will shortly begin recruiting candidates for the 10,000 jobs. Their first priority will be highly specialized engineers.
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Lois
LoisLois was since the '60s a Spanish reference brand of denim jeans. Who has not had a Lois pair of jeans or remember any of their commercials? If you are very young, maybe it won't ring a bell, but for a while, Lois was the best-selling European jeans brand in the world. More recently and in the face of the great competition between creators and manufacturers of denim textile pieces, its brand is no longer so famous, but its creative and innovative drive is still intact.
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Samsung
SamsungSamsung, here is another tech giant. Since its creation in the late 1960s in Korea, this large company has been one of the most popular technology companies. Its network extends through the manufacture of cell phones, televisions, household appliances, and nowadays even cars! Creative and innovative, Samsung never stops.
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Wacom
WacomWacom, a well-known Japanese technology brand established in 1983, is dedicated to providing digital ink solutions for multiple applications and industries. It is currently the world's leading company in the market of interactive displays and tablets for creative users and works for international companies producing smartphones, tablets and digital stationery. If you are passionate about being creative, if you are a professional who is dedicated to it, or simply because you know that creativity can always boost many aspects of business, or because you like to express your creative side on a personal level, then Wacom has a lot to offer you.
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