Google will expand telepresence testing to other companies outside of its offices
21/10/2022Google continues with Starline 3D communication's project, based on telepresence and has announced that they will start testing it soon. This new communication solution works as a window in which you can make eye contact with another person, who appears in 3D and real size , allowing two participants to feel as if they were together, in the same space, despite the distance. To achieve this, Starline works with two structures in parallel, the first formed by a screen with cameras, speakers, lighting microphones and the computer where, they have explained, the other person is represented. The secod structure has a rear unit with infrared feedback, where the user is located. So far, Starlie prototypes have been tested in some Google offices in the United States and now, it has been announced that they will also begin testing in other technology partner companies such T-Mobile, Hackensack Meridian Health or Salesforce.
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Google Maps will provide the most efficient route based on the fuel of each vehicle
22/07/2022The latest update of the Google Maps beta, version 11.39, would allow users to choose between different vehicle options, gas, diesel, electric and hybrid, and based on these choice, the application will propose the route that allows the driver to save more into fuel or power. This novelty is collected by the specialized Google portal, 9to5Google, which has had access to the update that would still be in the testing phase. The new option would come to complete others already planned, such the one tha allows Google Maps to indicate the least polluting routes to users, as long the option for that itinerary does not imply a substantial change in time behind the wheel, in relation to the fastest route.
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Vodafone tests a new technology to identify the activity of their users on Internet
03/06/2022Vodafone has begin to test a new way of tracking the activity of their users on the network. This is an advertising identification system called TrustPid, which works by creating a fixed ID for each customer at the Internet Service Provider (ISP) level. After that, this ID will associates all user activity with it. The objective is to use the data obtained for the distribution of publicity and personalized advertising and to prevent publishers from losing revenue. According to the company, there is no way to circumvent the system at the browser level, blocking cookies or masking the IP address and they assure that it is a simple toll if people want to continue consuming high-quality content on the Internet without paying. “Consumers appreciate the idea of the free internet, but this needs a trade-off: publishers need a sustainable revenue model, which means adding subscription paywalls or relying on advertising to keep free access and ensure high-quality content”, they justify. At the moment, Vodafone is testing advertising identification in Germany with some of the country's largest websites, Bild.de and Deutsche Telekom, the parent company of T-Mobile.
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5G Automotive Association tests real-time safety notifications for vehicles and pedestrians
08/04/20225G Automotive Association, the organization that brings together technology companies and car manufacturers with the common goal of creating and applying vehicle solutions to make future mobility a reality, have tested a new safety concept for drivers and pedestrians. The innovation is based on real-time safety notifications for vehicles and pedestrians using high-speed 5G mobile technology and multi-access computing, so the car can communicate its position to nearby infrastructure to alert pedestrians and other vehicles, as well as receive emergency notifications from the mobile network. The 5GAA connected car concept uses fixed on-site cameras and sensors to collect detailed data. This information is a plus for what the vehicle can “see” using its on-board systems. With a high-speed 5G mobile connection, the system can quickly make decisions where the data is collected, for example in a pedestrian crossing, to communicate safety risks to oncoming pedestrians and vehicles. The tests have been carried out in Blacksburg, Virginia with a team installed in a Jeep Wrangler 4xe hybrid. Some companies that have participated in the testing are, Intel, Verizon, Stellentins, American Tower, CapGemini, Telus, Harman, Virginia Tech Transportation Institute and the Virginia Department of Transportation.
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Google tests parcel delivery drones from shop's roofs
18/10/2021Google is testing a new drone product delivery system in Australia, with launch platforms from the store's roofs. To carry out the test, Google have the collaboration of the Vicinity’s shopping centres. Their customers can buy their products online and a drone waiting on the store's roof will take the items to the delivery address. In addition, Google tests the same take-off system from the store itself and not from the distribution centres, in Logan, United States, where more than 2,500 deliveries have already been made successfully with this system. As a curiosity and according to these results, the most demanded products by this system are teas, shakes, sushi and food. In the next weeks the system will be also prepare to delivered medicines and beauty and personal hygiene products.
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Amazon allows you to send gifts without knowing the recipient's address
06/10/2021In the United States, Amazon is testing a new service that allows the costumers to send surprise gifts without knowing the recipient's address. To do it, the buyer, who must be an Amazon Prime user, just has to choose the product on the platform, check the option "Let the recipient provide their address" and provide an email or mobile phone number of the person to whom you want to send the surprise gift. Then Amazon contacts the recipient by either of these two ways and informs him or her that a gift has been sent. To accept the package, the person must have an Amazon account and provide the marketplace his or her postal address so the gift can be delivered. If the person accepts the gift, or its equivalent in a gift card to spend on Amazon, immediately the product will be charged to the buyer's account and a conventional shipping process will start. But, if the person who has received the message informing about the gift does not answert or rejects the shipment, the order will be cancelled, and the person who bought the product will not pay anything. Now, this service is only available in the United States and only works with purchases made via mobile phone.
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Starlink will finish its satellite Internet tests in October
21/09/2021Starlink's beta program, the high-speed Internet service for rural areas without broadband connection, will end its trial period next October. After a year of testing this system, more than 1.800 satellites in orbit and a stable coverage in the United States, Canada, United Kingdom and Spain, Space X is waiting for the approval of the rest of the countries where the company has already registered its trademark to operate - Austria, Australia, Argentina, Brazil, France, Chile, Colombia, Germany, Greece, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines and South Africa – being their goal to offer global satellite internet service in a short time. To take advantage of Starlink in areas without terrestrial Internet coverage you will need a special installation kit, which includes a terminal station, a WiFi 'router' and an antenna to connect to the satellite network.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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