Windows 11 ready and with 10 days to roll back to the previous version if you do not like it
14/07/2021Everything is ready so users can begin to install Windows 11 before the end of the year with the great added novelty that if once the update is installed but it does not convince you, you can roll back to the previous version. Microsoft said that Windows 10 users who upgrade to Windows 11 will have 10 days to easily roll back that update. After that 10-day grace period you will need to back up your data and do a 'clean install' to move back to Windows 10. The possibility of upgrading to Windows 11 will depend on the compatibility of the computer with the new version, although in a document of questions and answers for the commercial ones, Microsoft indicates that most of the Windows 10 computers that at the moment are commercialized fulfill the minimum requirements to do it. In the same document, Microsoft explains that Windows 11 maintains the performance and security of Windows 10 "with a redesigned and refreshed look and feel," and new tools, sounds and applications. It is also confirmed that Windows 10 support will be maintained until October 14, 2025.
[ ... ]
Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
[ ... ]
How to change the IP address?
How to change the IP address? We will explain step by step how to change your IP to be able to browse safely and anonymously on the Internet. The Internet is like a great highway and to "drive" on it, we must get on the road equipped with a computer, tablet, smartphone... with a license plate. This "license plate" is what is known as IP address and for many and several reasons, but mainly for security and/or privacy reasons, we may be interested in changing it. What is my IP? In order not to put the cart before the horse the first thing we must do to know how to change the IP of the computer is to find out what the IP of our connection is and verify that the change has been made correctly at the end of the process. Finding out what your IP is is as simple as visiting Cuál es mi IP (What is my IP). By accessing the page, without the need to download or run any program, our tool will automatically display your IP address data on the screen. This address is also useful to know if you want, for example, to configure online services such as servers, FTP, games, ... and it consists of a numerical combination. This address is unique and public and is the one that identifies us on the Internet to the websites we visit and other users. Nobody can browse the net without an IP address. The IP is assigned to us by our Internet Service Provider (ISP) and as this address is exposed on the network it is known as public IP, as opposed to the private IP of our local network, which only we can know. What is my public IP and what is my private IP? How important are they to change my IP? Our computer or any other device connected to the Internet has two IP addresses, a public IP address, and a private IP address. The public IP, as we have seen, is the one that identifies us to be able to surf the Internet (imagine driving on a highway without a license plate... we would be stopped and banned from driving!) This public IP is linked to our connection and, therefore, all devices connected to the same router have the same public IP. On the other hand, the private IP is the one that individually identifies each device in our private or home network. In this local network, each computer has a private IP address that serves to differentiate it from the rest of the computers and devices connected to the router. In this way, any request for data that comes from or is sent to a device is identified by the router so that it collects or sends the corresponding data to that device. So, which IP address should I change? Private IPs are not accessible from the Internet, while public IPs are and allow us to track our location, data, and Internet activity, including the pages we have visited or the time we have spent on each of them. So, to improve our security and privacy on the Internet, we can change the public IP, or if we prefer, hide our IP. Doing so is not complicated and now we will explain how to change the IP, but first, you must make sure if your IP address is a dynamic IP or a static one, as it depends on it that you can manage to change the IP on your own or require the intervention of your Internet Service Provider (ISP). How do I check if my IP is dynamic or static before changing it? IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between them is that in the case of the static IP, IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between one address and the other is that in the case of the static IP, the address assigned is permanent for a device or router, while the dynamic IP changes every time that device or router connects to the Internet. Usually, the IP address is dynamic, but you can check it through our free tool to find out what is your IP address on our website. Remember that you do not need to download any program or run any application. Simply access cualesmiip.com and the home page will show your IP address, indicating whether it is a static or dynamic one. If it is a static IP address, you will have to contact your Internet Service Provider (ISP) and request the change or use a VPN service as we will explain below. But if it is a dynamic IP address, the change is easy and you have several alternatives for doing so. How do I change my public IP? The easiest way to change the IP address if it is a dynamic one is to turn the router off and on again. This will change the public IP and when you browse again you will do it with a different IP address than the one you had before turning it off. The tricky part of the situation is that the new address, like the previous one, will continue to be exposed on the network and if you want to change it again you will have to turn the router off and on each time. However, it may happen that despite doing so, this does not work and the IP address does not change. This happens because in certain circumstances Internet Service Providers (ISP) establish a certain period before which IP addresses cannot be changed. How to change my IP with a VPN? If you are looking for a solution that does not force you to be aware of turning your router on or off and that also offers a permanent solution that contributes to your online security and privacy, VPNs are already the most effective solution for changing your IP. VPNs are services designed to hide the IP address, whether you connect with a static IP address or a dynamic one, using that of an intermediate server, in such a way that the IP address is masked, appearing to the public as a different IP permanently. As this new Public IP belongs to the VPN server, none of our data is exposed and whoever traces the address will only reach that server, without being able to access any data about our connection, navigation, and identity on the network. VPN vs Proxy Proxy servers act in a similar way, although VPNs have the added advantage that they encrypt all data from the beginning to the end of the communication so that the impossibility of tracing data is 100% guaranteed. Proxy servers do not have this function and therefore your connection may still be susceptible to falling prey to cybercriminals. In addition, most proxy servers, unlike VPNs, must be configured manually and even, in some cases, individually in each browser. How do I know if my IP has been changed? And now that you know how to change the IP, you can test and check whether it went well by comparing your new IP address with the one you had before. If everything went well, you will see that the numbering is different and therefore your IP has been changed.
[ ... ]
A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.
[ ... ]
What is Bitcoin Halving and how does it affect the cryptocurrency?
25/02/2024The term "Halving" in the context of Bitcoin refers to a scheduled event in the cryptocurrency protocol, in which the reward for mining blocks is reduced by half. This event occurs approximately every four years and has a significant impact on the supply and demand of Bitcoin. During Halving, the number of new Bitcoins created per block is halved. This implies a decrease in the issuance rate of the cryptocurrency, which in turn can have an effect on the price and volatility of Bitcoin. Many analysts and experts are speculating about the long-term implications of the Halving and its influence on the cryptocurrency markets. Services related to Bitcoin Halving There are various types of services and tools related to Bitcoin Halving that can be beneficial for different actors in the cryptocurrency ecosystem. These services include: 1. Halving analysis and forecast This type of service provides detailed information about the past, present and future of the Bitcoin Halving. Through analysis and forecasting, it helps investors and cryptocurrency enthusiasts make informed decisions on how to position themselves before and after the event. 2. Bitcoin Mining As the reward in Bitcoin decreases, mining this cryptocurrency becomes more challenging. Bitcoin mining services offer solutions and advice to maximize mining efficiency and profitability, even in a low reward environment. 3. Financial advice related to Halving As the issuance rate of Bitcoin slows, investors may need to adapt their investment strategies. Financial advisory services specialized in cryptocurrencies and Bitcoin provide personalized recommendations and analysis to optimize investment performance in this context. 4. Development of tools for cryptocurrencies The Bitcoin Halving may generate changes in the cryptocurrency ecosystem, which may require the creation of new tools and solutions. Companies specialized in software development and applications related to cryptocurrencies can provide development and consulting services to adapt to these new demands. Bitcoin: Reward Reduction and Its Implications on the Cryptocurrency Ecosystem Bitcoin, the most famous and valuable cryptocurrency in the world, has periodically experienced an event known as a "reward reduction" or "Halving", which has significant implications on the cryptocurrency ecosystem. In this article, we will explore in depth what Bitcoin reward reduction is and how it affects both miners and investors. What is Bitcoin reward reduction? Bitcoin reward reduction is a scheduled event integrated into the cryptocurrency protocol. It occurs approximately every four years and consists of a halving of the reward miners receive for validating transactions and adding new blocks to the Bitcoin blockchain. Originally, when Bitcoin was launched in 2009, miners received a reward of 50 Bitcoins for each block mined. However, due to the reward reduction process, this amount has decreased over time. In 2012, it was reduced to 25 Bitcoins per block, in 2016 to 12.5 Bitcoins per block, and in 2020 it was reduced again to 6.25 Bitcoins per block. Implications for Bitcoin miners Bitcoin's reward reduction has a significant impact on mining the cryptocurrency. With each reduction, miners receive fewer Bitcoins for their work, which means less direct monetary reward. This may result in some miners leaving the Bitcoin network, especially those with higher electricity and mining equipment costs. On the other hand, those miners who manage to adapt and remain profitable even with a lower reward are rewarded with a larger share of the Bitcoin supply generated through mining. This concentration of Bitcoins in the hands of fewer miners can have effects on the decentralization and security of the network, since the number of active participants in the transaction validation process is reduced. Implications for investors and the price of Bitcoin Bitcoin's reward reduction also has implications for the price and supply of the cryptocurrency. As the issuance of new Bitcoins decreases, the supply in the market reduces. This may lead to higher relative demand if Bitcoin demand continues to grow or remains stable. In previous reward reduction events, a long-term increase in Bitcoin price has been observed. This is because the decrease in the supply of new Bitcoins can lead to greater perceived scarcity and therefore an increase in their value. However, it is important to note that the price of Bitcoin is highly volatile and can be influenced by a variety of external factors, so a continued increase after reward reduction cannot be guaranteed. Bitcoin's reward reduction is a key event in the life of the cryptocurrency and has implications for both miners and investors. As the number of new Bitcoins generated is halved, miners must adapt to remain profitable and the supply of Bitcoin on the market may decrease. However, this event can also have a positive impact on the price of Bitcoin in the long term. It is important to understand and take these factors into account when evaluating investment potential in Bitcoin and the cryptocurrency market in general. Bitcoin and limited supply: a unique combination Bitcoin has captured the attention of the financial world like no other cryptocurrency. One of its most notable features is its limited supply, meaning that only a finite number of bitcoins will be created in the world. This contrasts with traditional fiat currencies, which can be printed at the discretion of governments. How does Bitcoin limited supply work? Bitcoin was designed to have a total supply of 21 million coins. As new blocks are mined by users and added to the Bitcoin blockchain, new coins are generated and distributed as rewards to miners. However, this reward is halved in an event known as "Halving", which occurs approximately every four years. Halving ensures that the rate of issuance of new bitcoins decreases over time, following a predictable mathematical function. Currently, the reward per mined block is 6.25 bitcoins, but this number is expected to reduce further in the future. This controlled scarcity mechanism is a central part of Bitcoin's monetary policy. Advantages of Bitcoin Limited Supply Bitcoin's limited supply has several significant advantages: Sense of scarcity: The limitation in the supply of Bitcoin makes it a scarce and valuable asset. As it approaches its maximum supply, demand and price are expected to increase. Inflation Protection: Unlike fiat currencies, Bitcoin cannot be inflated or devalued at the discretion of governments. Its limited supply protects it from inflation and makes it a safe store of value. Monetary stability: With carefully controlled supply, Bitcoin offers greater monetary stability compared to national currencies, which can be affected by political and economic decisions. Challenges and debates surrounding the limited supply of Bitcoin Despite the advantages, Bitcoin's limited supply has also generated debates and challenges. Some argue that the scarcity of bitcoins could hinder its mass adoption as an everyday currency. Price volatility is also an issue of concern. Furthermore, the fact that only about 80% of all existing bitcoins have been mined raises questions about how the latest bitcoins will be distributed and how this will affect the network and its sustainability in the future. Bitcoin has revolutionized the financial world with its limited supply and unique monetary policy. Controlled and predictable scarcity is an essential part of its design, providing a solid alternative to traditional fiat currencies. Although limited supply can pose challenges and debates, it also offers significant benefits, such as a sense of scarcity, protection against inflation, and monetary stability. As Bitcoin continues to mature and its supply approaches its maximum limit, its value and relevance in the financial world continues to grow, leaving investors and enthusiasts with great anticipation about its future.
[ ... ]
Meta warns about the vulnerability in password recovery linked to the recycling of phone numbers
22/02/2024Meta, a leader in social media, has announced that it will not assume responsibility for personal account theft on Instagram and Facebook related to password recovery through the use of recycled phone numbers. The company argues that it lacks control over telecommunications providers and users involved in this practice. Phone number recycling: an overlooked risk in a recent statement Meta revealed its inability to manage personal account thefts that occur when phone numbers are recycled by telecommunications carriers. This common practice among mobile phone companies involves reassigning discarded numbers to new customers, making them owners of a number previously used by another user. In countries like Spain, carriers wait for a period of 30 days before reassigning a number, but the risk persists if users do not unlink the number from digital services or associated platforms, such as social networks and emails. The danger of not unlinking phone numbers from digital accounts When users deactivate a phone number, whether due to a change of carrier or any other reason, carriers must wait before reassigning the number. However, failure to unlink this number from digital services can result in unauthorized access to personal accounts. In many services, linking the phone number is allowed for actions such as resetting passwords. Users, upon receiving a verification code on their number, can complete the login without the need for email validation or a password. This process, though accepted, can lead to unintentional unauthorized access. Meta warns users about the importance of unlinking phone numbers from digital accounts when deactivating them, insisting on the need to update associated information to prevent account theft.
[ ... ]
Qualcomm's new and most powerful chip, Snapdragon 8 Gen 2, ready
25/11/2022Qualcomm has just introduced its new Snapdragon 8 Gen 2 processor, the most advanced mobile processor with a 35% faster CPU. The Snapdragon 8 Gen 2 is made up of 8 cores and not only presents notable improvements in artificial intelligence processing, also incorporates support for gaming technologies such as ray tracing, ensures a download speed of 10 Gbps and supports, video playback up to 8k. Qualcomm's new processor has become the first mobile platform to support INT4 and the most advanced 5G platform to date, supporting Wi-Fi 7 technology that doubles the bandwidth and speed of previous standards. According to information from Qualcomm, the new Snapdragon 8 Gen 2 will be available for high-end mobiles from OnePlus, Sony, Xiaomi or Motorola, among other brands, which will already begin to integrate it into their terminals from the end of this year.
[ ... ]
Intel plans to raise the price of their products up to 20%
19/07/2022Intel could raise the prices of some of his products by 10% to 20% before the end of the year to deal with inflation. This has been advanced by the Taiwanese media Nikkei Asia, which indicates that the American manufacturer would already be warning its customers of the measure. Some products that would see their price rise would be CPUs for servers and computers, as well as chips for WIFI devices. Intel, according to Nikkei Asia, will attribute the price change to the rise in raw materials and also to the production costs of their products. Intel reached a record turnover of 79,024 million dollars in 2021, which represented a growth of 1.4% for the company compared to revenue recorded the previous year, although their net profit fell by 4.9% last year.
[ ... ]
Firefox enables full protection against 'cookies' by default
24/06/2022Mozilla Firefox has enabled by default its total protection against 'cookies' (Total Cookie Protection), which ensures that users are shielded from tracking their Internet activity without sacrificing their browsing experience. As it had been explained by the company, the new functionality creates a 'cookie jar' every time the Internet user visits a web page. Each 'jar' is kept separate, thus limiting 'cookies' to the site where they were generated. In this way, by isolating one container from another, crawlers can only access information on your page, without being able to relate user behavior across multiple sites. Mozilla claims that this solution makes its browser the most secure on the market for Windows, Mac and Linux. Mozilla's Total Cookie Protection function operates whenever a website or third-party content embedded in a page deposits a 'cookie' in the user's browser. This full cookie protection also improves the performance of previous Firefox tools, such as ETP or Enhanced Tracking Protection.
[ ... ]
The use of magnetic tapes to store data is growing
11/05/2022Although cloud storage continues to be a growing resource for many companies to promote hybrid work environments, for security reasons, many other companies have decided not only to return to hard drives, SD cards or pen drives, but even to magnetic tapes. According to the Swedish firm Sweclockers, storage on this format skyrocketed in 2021 and grew, compared to the data recorded in the previous year, by 35%. Being a format that is not connected to the internet and therefore free from the threats of ransomware and malware, magnetic tapes are increasing their popularity again and companies such IBM, HP or Seagate/Quantum have already launched updated versions of these tapes on the market that include Linear Tape-Open (LTO) technology and high storage capacity, according to the current needs of companies. The main difference from other digital storage media is that magnetic tapes can only read and write data sequentially, and this cannot be done simultaneously.
[ ... ]
Recycling containers connected to the mobile to reward the citizen
31/03/2022The Spanish startup Recircula Solutions has just presented Recysmart to the market, a device that can be installed in any type of urban container and identify the material of the recycled packages. The objective of this development is to promote incentive programs that helps population to recycle. The device combines a unique mechanical design with AI algorithms based on acoustics, so the unique and characteristic acoustic signal that a package generates when it's inserted into a container is captured by the sensor, processed and reported in real time to the managers authoritys so they can remunerate the person who has use the container. To do this, the citizen will have previously identified himself on the device through his mobile or using a physical card. In Sant Cugat del Vallés (Barcelona) several of these devices have been installed in various containers in the town. Recircula Solutions will also send several units to Portugal, Austria, France, the United Kingdom and Greece.
[ ... ]
Spain at the head of the countries that receive most "spam"
18/11/2021Once againt, the latest Kaspersky report points Spain, for the seventh consecutive quarter, as the country where users receive more malicious email. According to the report by the IT security company, Spain has received 9.55% of the world's total of this type of attack during the months of July, August and September, which means an increase of one point compared to the previous quarter. In the ranking of countries that receive most “spam”, Spain is followed by Russia, with 6.52% of attacks, Italy with 5.47%, Brazil with 5.37% and Mexico with 4. 69%. According to this same report, the main origin of these malicious emails is Russia, 24.9%, followed by Germany, 14.19% and China, 10.31%.The large amount of these “spam” emails during this last quarter have been related to “phishing” pages
[ ... ]
YouTube allows to continue watching a video started on your mobile on your PC
11/10/2021YouTube continues improving and expand its streaming services to allow users to continue watching on the computer a video that they had previously stopped on their smartphones. This function requires having the Google account synchronized and in case of computers it is essential to have Chrome installed. Then, if the user pauses the video while it's playing in the YouTube app for Android or iOS, it will be possible to continue watching it from the same point on the computer. When YouTube is opened on the computer, a pop-up window will show in the lower right corner, with the playback line of the video, right where it was stopped, so the user can keep playing it when he decides.
[ ... ]
Ransomwhere, new platform to track cyberattack payments
13/07/2021This week was made known the unveiling of Ransomwhere, a new collaborative data platform born with the intention of being able to track 'ransomware' ransom payments to cybercriminals wallets. The platform launched by cybersecurity researcher Jack Cable, allows data to be entered into the Ransomwhere website in an open and transparent format, so that users can easily report on the cryptocurrency wallets used in their ransomware attack payments, often included in the ransom notes of the attacks, and through this data the figure obtained in extortion payments to cybercriminals is obtained. As these payments are made with cryptocurrencies, the transactions can be traced as they are opened by the use of the blockchain or Blockchain. According to the first data obtained in these first weeks of operation, Ransomwhere has reported that it has already recorded more than $33 million paid this past year in ransomware and accumulated data of about $28 million more satisfied previously. This information also shows that the ransomware with the highest income so far is Netwalker, with more than 27 million dollars, followed by REvil / Sodinokibi, with more than 11 million.
[ ... ]
How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
[ ... ]