49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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D-Link
D-LinkD-Link is today one of the world leaders in innovative and efficient connectivity products and systems. Their field of action is so extensive that they manufacture products for homes, businesses (small, medium, and large), and demanding service providers. For enterprises, D-Link is the only supplier able to offer unified solutions. It has extensive product ranges in areas like security and storage, switching, and IP video surveillance. In the home products market, D-Link is one of the most popular manufacturers because of its Fiber/ADSL/Cable Routing, Wi-Fi AC, Powerline, Wi-Fi Amplifiers, 3G/4G Mobility, Storage, Connectivity, Home Automation, and Video Surveillance lines. In our online store, you will see many of these products at the best price.
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WiFi Security: Assessment of threats in wireless networks
08/03/2024Wifi connectivity has gone from being limited to restricted environments to becoming omnipresent in virtually every aspect of our daily lives. The ability to connect to the Internet from anywhere, be it at home, in a café, at work, in public spaces, or even in-flight, has enhanced the convenience in our daily lives. Moreover, the expansion of Wifi networks and the use of new manufacturing technologies now allow the interconnection of devices, leading to the significant rise of the Internet of Things (IoT) and providing users with more comprehensive control over their digital environments. However, this proliferation of Wifi networks has also given rise to new threats that require careful evaluation and effective security strategies to ensure secure and risk-free Wifi connections for our data and information. Common Wifi security threats include data interception Man-in-the-Middle (MITM) attacks One of the fundamental challenges in Wifi security is preventing MITM attacks, where an intruder inserts themselves into the communication between two parties, compromising the integrity and confidentiality of sensitive data such as passwords and financial information. Spoofing of access points Hackers can create fake Wifi networks that mimic legitimate ones to attract unsuspecting users. Once connected to these malicious networks, our data can be captured by cybercriminals who may sell or misuse it for illicit purposes. Tips for achieving a secure Wifi connection: Strengthen authentication and use security protocols Prioritize strong encryption for networks to protect confidential information transmitted through it. WPA (Wifi Protected Access) encryption uses stronger algorithms than its predecessor, WEP (Wired Equivalent Privacy), making it more difficult for hackers to intercept and decipher data. Advanced security protocols like WPA3 provide individualized data encryption and advanced two-factor authentication (2FA) methods, adding an extra layer of security by requiring additional verification. Device management Properly manage and monitor devices connected to Wifi networks to minimize risks associated with the large number of connected devices in homes and businesses. Regularly update the router firmware and all connected devices to address potential vulnerabilities. Segmentation of the network to separate critical devices from less secure ones also helps mitigate the risk of threat propagation. Secure Router Configuration The router secure configuration is what will ensure the robustness and overall security of a wireless network. The router, being the first point of contact for devices connected to the Internet, acts as the first line of defence against potential attacks. For this reason, it is important to understand that the proper configuration of the router not only guarantees a stable and efficient connection but also establishes a protected environment that safeguards the integrity and privacy of our data. How to configure the router securely? To ensure a correct and secure configuration of the router, it is recommended to: Change the default username and password of the router, as these are easily accessible to attackers. Use strong passwords containing a combination of letters, numbers, and special characters. Disable remote administration to prevent cybercriminals from accessing the router externally. Enable WPA2 or WPA3 encryption instead of the outdated WEP for enhanced network security. Optionally, disable SSID broadcast to make the network less visible and harder to detect by hackers. Keep the router firmware updated to address vulnerabilities and improve overall device security. By following these steps, you will strengthen the security of your wireless network and reduce the chances of experiencing unwanted attacks or intrusions.
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Ivacy VPN
Ivacy VPNIvacy is a VPN provider founded in 2006 and based in Singapore. Since its inception, it has been developing effective and technologically advanced VPN services intending to make the Internet a more secure and independent place, both for home users and for all types of businesses. Ivacy offers solutions that not only securely unblock geo-restricted content but also enable smooth and easy browsing.
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European companies are facing million-euro losses due to connectivity issues
12/06/2023A study by Cradlepoint reveals that European businesses could be losing milions of euros every week as a result of connectivity problems. According to the State of Connectivity in Europe report, conducted in collaboration with Censuswide, 74% of companies experience at least 2 hours of connectivity loss each week. One hour of downtime can be valued at 332,600 euros, according to Statista. These connectivity issues have also generated additional operating costs for 47% of the surveyed companies, and 33% have missed out on business opportunities due to these problems. Furthermore, the education sector is affected, as 80% of respondents state that poor connectivity hinders the development of skills necessary to thrive in a modern economy. The study also highlights that 21% of European companies have lost talent due to connectivity issues. The findings also conclude that improving connectivity is considered crucial for 90.5% of the surveyed companies, as it would help them better manage potential economic, social, and political challenges and increase their resilience to future disruptions.
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Kensington
KensingtonAt Kensington, they know that for many people the computer is of vital importance. Whether you use your computer for work or simply have photos of important moments stored there, security should be one of your top priorities. For over 35 years, this brand of computer accessories has been a world leader in computer locks and security systems. It is headquartered in California. Kensington is a designer, marketer, and manufacturer of branded products for businesses and academic institutions. Their consumer protection lines are also popular. Their products are sold in more than 100 countries around the world.
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Goodbye to airplane mode
29/11/2022The European Union has announced that not far away it will be not longer be mandatory to activate airplane mode on mobile phones when we travel by plane. The reason is the installation of a new special device on the aircrafts that will enhance 5G coverage on board, making it totally safe to be connected to the internet on board an aircraft. When these new devices are installed, we will be able to transmit all kinds of streaming content in mid-flight and send and receive calls, messages, emails, play online... "The sky is no longer the limit when it comes to high-speed, high-capacity connections. The 5G connection offers innovative services for people and growth opportunities for European businesses," said Thierry Breton, Internal Market Commissioner for Europe. Confirmed, then, the arrival of 5G to airplanes, now the question is to know if the airlines will charge for the service.
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Netgear
NetgearNetgear, founded in 1996 and headquartered in California, is a multinational computer networking company. Its specialty is the production of networking hardware and accessories to help all types of consumers, businesses, and service providers get the best and fastest possible connectivity. In other words, it helps everyone. Netgear products are designed and manufactured to make the user’s life easier and to ensure that his/her connection is of the best possible quality because no technology is valid if it is not accessible and efficient.
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Google Maps will use AI to update store hours
14/04/2022Google Maps will update the hours of more than 20 million businesses around the world in the next six months. To do this, they will use Artificial Intelligence (AI) and a self-developed machine learning model, which identifies shop hours that are not updated. Through this system, the AI will update the hours according to itsel predictions based on parameters such the last update of the shop's profile, the hours of nearby stores and the busiest hours in that location. In addition, the algorithm will take datas from Google Business, information from the store's website, if it has one, and images from Street View. In some countries, Google will also use Google Duplex conversational AI technology to make calls with the quality of a human voice to the stores and confirm their opening hours. In this list of countries, France will be the only European country where the telephone verification will be carried out. The rest of the countries are Argentina, Australia, Chile, Japan, Mexico, New Zealand, Peru and the United States.
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TP-Link
TP-LinkTP-Link is a global provider of networking equipment. The company was founded in China in 1996 and, since then, has built a portfolio of products that meet the networking needs involved in all aspects of everyone's daily life. If there is one thing that defines its products, it is that they are designed and built to deliver stability, performance, and value to both consumers and businesses.
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What is web hosting and why do you need it?
09/09/2021If you are thinking of creating your own website or if, on the contrary, you already have one and are looking for a better web hosting service, you probably have many doubts concerning web hosting: what exactly is it, what are its different types, why do I need it, etc. For this reason, here we offer you a clear and simple guide to web hosting. What is web hosting? Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet so that it can be consulted at any time and from any place and device. The content of the websites is stored, therefore, in web servers. These servers allow the content to be accessible via the World Wide Web. For all those who do not know the term, a web server is a piece of computer equipment that is much more powerful than any conventional computer and that is connected to the Internet 24 hours a day to enable access to the contents it stores. Different types of web hosting are offered based on the web server: shared hosting, VPS, cloud hosting, WordPress hosting, elastic hosting, etc. These services are offered by web hosts such as Webempresa, which provide space on a server for use by clients. Why do you need web hosting? Web hosting allows your website to be always online and available worldwide and for everyone. Therefore, even if you can afford to buy your own server and have a fast internet connection, it is advisable to hire a web hosting service, as it will be much cheaper. Web hosts have their own servers to host their clients' websites. These servers are located in a Data Processing Center (DPC): an infrastructure that has the most advanced security systems and stable and secure internet connections, which prevent errors in the services. What are the different types of web hosting? Although there are different types of web hosting in the market, the most common are the following: shared hosting, dedicated hosting, VPS (Virtual Private Server) hosting, cloud hosting, reseller hosting, and WordPress hosting. Each of them meets the needs of a particular group of customers. Shared hosting is the most basic type of web hosting. The provider rents small spaces on a single server to different websites. In this way, all customers have their own space to host their content, while sharing server resources such as CPU, processor, RAM, bandwidth, or IP address. In contrast, a dedicated hosting service is a type of web hosting in which the client leases an entire server and does not share it with anyone else. Although shared hosting works very well, a dedicated server stands out because it is never affected by existing traffic and because it has a higher level of security. A virtual private server (VPS) is basically a server running within a server. One physical server hosts multiple virtual servers, each isolated from the others. Each VPS runs its own operating system, independent of the others. The features offered by a virtual private server are very similar to those of shared hosting. At the same time, it offers all the benefits of a dedicated server. Cloud hosting works in a very similar way to the "cloud" where we store all kinds of documents. This is because all the resources that are used to collect the information of a website are executed from a cloud server. The main difference between cloud hosting and other web hosting types is that, in this case, you only pay for the services you use. Reseller hosting is another type of web hosting. It is basically white-label web hosting. A person buys hosting from a provider and then resells those services to his/her clients. This allows the creation of hosting plans and external domains or subdomains. The last type of web hosting we will talk about here is email hosting, which allows you to register a domain name and therefore have a professional email service. This type of web hosting is highly recommended for businesses or individuals that intend to convey an image of seriousness and trust. Thus, thanks to email hosting, you will be able to have a personalized email address, more storage space, and a higher level of security.
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Ubiquiti-networks
Ubiquiti-networksUbiquiti, is an American multi-brand technology company that since its inception in 2005 has created and manufactured products to provide connectivity solutions to homes and businesses around the world. Ubiquiti's products are designed to meet the needs of its customers and give the best service performance. Ubiquiti's wide range of products is designed to facilitate wired and wireless data communication and optimize network performance and organization.
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How to sign a PDF document with electronic signature?
24/06/2021When a document needs to be signed by one or more people, the usual thing, until now, has been to print it and stamp by hand the necessary signatures to validate or make its content official. This requires paper, printer, ink, but above all access to the document by all signatories, which is not always easy due to geographical location, availability, timing, etc. With teleworking on the rise and a growing globalization of business, these drawbacks have become more evident than ever, although they have found a quick and effective solution in electronic signatures. What is an electronic signature for? The electronic signature is a digital validation system for documents that unequivocally identifies the signatory. The electronic signature is assimilated to the handwritten signature and therefore its digital stamping on a document gives it the same validity, as it would have had with a handwritten signature. What are the advantages of electronic signatures? Electronic signatures simplify document management processes that require the validation of documents such as pdf signatures, facilitating remote signing by one or more people regardless of where they are located, or the situation or time of day they receive them. This flexibility contributes to the efficiency and agility of this type of procedure and being a secure signature system, it is suitable and useful in many areas related to business management, administrative management, e-commerce, informed consent and many other procedures. In addition to the versatility, practicality and security of the online PDF signature, we must also point out, as a great advantage of this process, its contribution to paperless. How to sign electronically? The electronic signature is easy to implement through tools specifically designed to guarantee not only the correct validation of the cryptographic signature or signatures included in a PDF document, but also that it cannot be altered and that all the necessary signatures required by each situation can be added. Within the framework of this type of tool, the most advanced ones, in addition to being compatible with any browser and accessible from any type of device - computer, tablet, Smartphone,... -, make it easy to convert PDF any Word, Excel, JPG, PowerPoint... file for signing. They also allow users to request a verifiable digital signature, view the properties of the digital signature and send the document directly by email to the signatories and once signed, forward it to all parties to download it. In addition, to guarantee the privacy of the documents and the security of the online signatures, these transfers are made through encrypted files with TLS encryption. Also, when we sign documents using this type of tool, they offer the option of including a LTV (Long Term Validation) time stamp that certifies the validity of the signature in the long term. For all these reasons, tools for signing PDF documents with electronic signatures are now a must for companies and businesses in all areas where process optimization, security and sustainability are a priority.
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Zyxel
ZyxelFounded in 1988, Zyxel is a Chinese company dedicated to the production of all kinds of electronic network devices for a wide range of connectivity systems. At Zyxel, a good network connection is not enough, it is just the beginning. A good network connection must include fast and agile bandwidth which operates smoothly, cleanly and without incidents. Currently, apart from solutions and devices for home and small businesses, Zyxel has customers all over the world that are Internet service providers, who use its technology to provide coverage to their customers.
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