49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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How to change the IP address?
How to change the IP address? We will explain step by step how to change your IP to be able to browse safely and anonymously on the Internet. The Internet is like a great highway and to "drive" on it, we must get on the road equipped with a computer, tablet, smartphone... with a license plate. This "license plate" is what is known as IP address and for many and several reasons, but mainly for security and/or privacy reasons, we may be interested in changing it. What is my IP? In order not to put the cart before the horse the first thing we must do to know how to change the IP of the computer is to find out what the IP of our connection is and verify that the change has been made correctly at the end of the process. Finding out what your IP is is as simple as visiting Cuál es mi IP (What is my IP). By accessing the page, without the need to download or run any program, our tool will automatically display your IP address data on the screen. This address is also useful to know if you want, for example, to configure online services such as servers, FTP, games, ... and it consists of a numerical combination. This address is unique and public and is the one that identifies us on the Internet to the websites we visit and other users. Nobody can browse the net without an IP address. The IP is assigned to us by our Internet Service Provider (ISP) and as this address is exposed on the network it is known as public IP, as opposed to the private IP of our local network, which only we can know. What is my public IP and what is my private IP? How important are they to change my IP? Our computer or any other device connected to the Internet has two IP addresses, a public IP address, and a private IP address. The public IP, as we have seen, is the one that identifies us to be able to surf the Internet (imagine driving on a highway without a license plate... we would be stopped and banned from driving!) This public IP is linked to our connection and, therefore, all devices connected to the same router have the same public IP. On the other hand, the private IP is the one that individually identifies each device in our private or home network. In this local network, each computer has a private IP address that serves to differentiate it from the rest of the computers and devices connected to the router. In this way, any request for data that comes from or is sent to a device is identified by the router so that it collects or sends the corresponding data to that device. So, which IP address should I change? Private IPs are not accessible from the Internet, while public IPs are and allow us to track our location, data, and Internet activity, including the pages we have visited or the time we have spent on each of them. So, to improve our security and privacy on the Internet, we can change the public IP, or if we prefer, hide our IP. Doing so is not complicated and now we will explain how to change the IP, but first, you must make sure if your IP address is a dynamic IP or a static one, as it depends on it that you can manage to change the IP on your own or require the intervention of your Internet Service Provider (ISP). How do I check if my IP is dynamic or static before changing it? IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between them is that in the case of the static IP, IP addresses can be static or dynamic. In both cases, these addresses are assigned by our Internet provider and the difference between one address and the other is that in the case of the static IP, the address assigned is permanent for a device or router, while the dynamic IP changes every time that device or router connects to the Internet. Usually, the IP address is dynamic, but you can check it through our free tool to find out what is your IP address on our website. Remember that you do not need to download any program or run any application. Simply access cualesmiip.com and the home page will show your IP address, indicating whether it is a static or dynamic one. If it is a static IP address, you will have to contact your Internet Service Provider (ISP) and request the change or use a VPN service as we will explain below. But if it is a dynamic IP address, the change is easy and you have several alternatives for doing so. How do I change my public IP? The easiest way to change the IP address if it is a dynamic one is to turn the router off and on again. This will change the public IP and when you browse again you will do it with a different IP address than the one you had before turning it off. The tricky part of the situation is that the new address, like the previous one, will continue to be exposed on the network and if you want to change it again you will have to turn the router off and on each time. However, it may happen that despite doing so, this does not work and the IP address does not change. This happens because in certain circumstances Internet Service Providers (ISP) establish a certain period before which IP addresses cannot be changed. How to change my IP with a VPN? If you are looking for a solution that does not force you to be aware of turning your router on or off and that also offers a permanent solution that contributes to your online security and privacy, VPNs are already the most effective solution for changing your IP. VPNs are services designed to hide the IP address, whether you connect with a static IP address or a dynamic one, using that of an intermediate server, in such a way that the IP address is masked, appearing to the public as a different IP permanently. As this new Public IP belongs to the VPN server, none of our data is exposed and whoever traces the address will only reach that server, without being able to access any data about our connection, navigation, and identity on the network. VPN vs Proxy Proxy servers act in a similar way, although VPNs have the added advantage that they encrypt all data from the beginning to the end of the communication so that the impossibility of tracing data is 100% guaranteed. Proxy servers do not have this function and therefore your connection may still be susceptible to falling prey to cybercriminals. In addition, most proxy servers, unlike VPNs, must be configured manually and even, in some cases, individually in each browser. How do I know if my IP has been changed? And now that you know how to change the IP, you can test and check whether it went well by comparing your new IP address with the one you had before. If everything went well, you will see that the numbering is different and therefore your IP has been changed.
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The United States accelerates the digital dollar
23/11/2022After US President Joe Biden ordered this past week to urgently evaluate the creation of the digital dollar, the Federal Reserve Bank and companies such US Bank, Citi, HSBC and Wells Fargo have announced a pilot prove to test the new currency. The digital Dollar will be issued centrally and its regulated liability network (RLN) will be tested for twelve weeks, during which the participating banks will operate in a simulated way, using tokens that will act as deposits from their clients that will be settled in a central reserve in a shared distributed ledger. This will be use to evaluate its security and operation in financial transactions and agreements. In parallel, China continues to promote the Digital Yuan and the European Central Bank (ECB) is also advancing in the creation of the digital euro, a project that the latest information indicates it cab be already viable in 2025. And while all this is happening, the information that ensures an imminent regulation for cryptocurrencies increases.
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How can I hide my IP?
Accessing the Internet involves connecting our computer, smartphone, tablet, etc. to a communications server that is responsible for providing access to the network. This connection involves the identification and exchange of data about our identity, IP address, and online activities that are recorded forever as a trace of our navigation. Can I be tracked through my IP address? Yes, it is possible to trace an IP address and for those who consider privacy a priority, this is a major problem because, in addition to being exposed throughout the network, the increasingly intensive use of the Internet has led to this type of data becoming an object of interest for cybercriminals seeking personal or confidential information that can be used for their benefit. To safeguard against all this, there are several methods to hide the IP address, ensure our online privacy, improve our security on the Internet, and prevent anyone from knowing what pages we visit, the time we have spent on every connection, or what we are downloading. What are the advantages of hiding my IP? Apart from everything related to privacy and security already mentioned, hiding the IP offers different advantages for users in multiple circumstances: There are IP hiding services that prevent IP geolocation when we travel and allow us to connect to the network as if we were doing it from our own country, overcoming, for example, any network access limitations that may exist in the place where we are. We will be able to download files anonymously avoiding that the rest of the users can see our IP location. If our IP is not "in sight", the possible limitations and blockages of the Wi-Fi network and even of our ISP (Internet Service Provider) disappear. Thanks to the data encryption system of the most advanced IP hiding services, our vulnerability in connections to public Wi-Fi networks is minimized. When the system detects a location different from the real one, this can give us advantages to buy in online stores with different offers according to the country or to avoid the blocking of games, maps, and online game add-ons that may have restrictions on our location. How can I hide my IP? IP hiding is achieved through the use of specific services and tools to hide the IP and encrypt our traffic, those services allow us to hide the real communications we make during our navigation. Besides those techniques that are based on the modification of network protocols and require certain skills to carry them out, there are several technologies within the reach of all users: VPN or Virtual Private Network Proxy or Web proxy Tor Public Wifi How to hide the IP address with a VPN? VPNs are services that connect us to the Internet through intermediate servers, in which our original IP address is " masked " by the IP address of that secure server. This concealment ensures that anyone tracing our connection will only see the IP address and location of the VPN server, but not our own. In addition, to safeguard our activity on the network, VPNs use tunneling and data encryption, encrypting the information we exchange with the VPN server, hiding it, and preventing third parties from being able to read it during its transit. The security of VPN connections is determined by proprietary VPN protocols, based on different standards and encryption and authentication methods, which depend on each developer. The range of options is wide and this allows us to choose between, for example, options that prioritize speed over security, options that do the opposite, options with a greater or lesser degree of reliability, etc. VPN applications always run in the background and do not hinder browsing. How to use a proxy server to hide the IP address? Unlike VPN services, proxy servers focus their activity solely on hiding the IP, without performing any type of concealment on our network traffic or any other data that could reveal our identity. Proxy servers act as intermediaries between our device and the destination server to which they transmit our requests on our behalf. Therefore, our IP will be hidden and the only one they will see will be the proxy one. There are different types of proxy services, from the simplest ones that only help us to hide the IP to others with extra functionalities such as blocking cookies, scripts, and other files hosted on websites and sent to the user. Browsers or applications based on the HTTP protocol offer the manual proxy configuration function so that we can indicate the proxy web address and port to which we want to connect before browsing. In this way, any activity that we perform through that browser will always be routed to the proxy. Alternatively, you can also opt for the automatic proxy format that searches through DNS or DHCP for the URL from which to download the wpad.dat file that runs and allows the proxy connection with automatic authentication on your computer. How to hide your IP with Tor? Tor is a free software developed to ensure anonymous browsing of users on the Internet. To mask the IP Tor uses a network of volunteer computers or nodes through which it redirects our traffic and encrypts it before it reaches its destination. At least this redirection goes through three of these nodes, achieving repetitive re-encryptions so that any possible clue about our identity disappears. In this process, Tor assigns a random and geographically different IP to our connection so that the location by third parties is impossible (if you are curious to know the IP you have been assigned you can check it through our tool). This system allows different configurations depending on whether we are using a firewall, if our ISP is blocking Tor connections or if we navigate through proxy for example. Can I hide my IP with a public Wi-Fi connection? The answer is yes. A public Wi-Fi network can also be used to hide our IP address, although if we do not have it constantly at our disposal, the IP hiding is limited to the time we have access to a public network. As this type of network is a connection shared by many other people, this makes it impossible to trace a particular user or identify them on the destination server. However, it is precisely this general access that also makes us more vulnerable. And although through a connection to a public Wi-Fi we will solve the issue of IP hiding, security will never be total, because being an open network, we can be exposed to the will of hackers and other threats, including malware and viruses. And if I want to hide my IP address, how can I change it? It may also be the case that instead of masking the IP all we need to do is change our IP address at a given moment. Then, the solution is as simple as disconnecting the modem from the power supply and restarting it after a few minutes. In that time, if your IP address is dynamic (you can check it through the network connections tab on your computer), it will be deleted and your Internet provider will give you a new one. To make sure that everything went well, we recommend doing something as simple as writing down the IP address before turning off the router and checking it again once it is up and running again. Another possible way to achieve the same result if you have a smartphone with a data plan is to turn this device into a wireless access point to which you can connect your computer, thus hiding your usual connection. There are many options to hide the IP or to change it and now that you know how each of them works you will be able to decide which one suits you best.
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The new USB 4 2.0 promise speeds up to 80 Gbps for data transfer
19/09/2022Next for his market presentation, the main characteristics of the new generation of USB are already known: USB 4 2.0 promises to double the speed of Thunderbolt 4 and the original USB 4.Although we will have to wait until November to know all their technical characteristics, USB Promoter Groupt has already explained that USB 4 2.0 will offer speeds up to 80 Gbps for data transfer, through a USB-C cable and connector.This significant increase in transfer speed is possible because the new USBs incorporate a new physical layer architecture, capable of supporting. So, the new USB are preparing, for example, to support the transfer of 4K or 8K videos from one computer to another without problems or to offer, also, the maximum gaming experience to gamer users thanks to its ultra-fast speed rate.Intel, meanwhile, is already working on Thunderbolt 5, which everything indicates will also offer speeds of 80 Gbps.
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Google Maps will provide the most efficient route based on the fuel of each vehicle
22/07/2022The latest update of the Google Maps beta, version 11.39, would allow users to choose between different vehicle options, gas, diesel, electric and hybrid, and based on these choice, the application will propose the route that allows the driver to save more into fuel or power. This novelty is collected by the specialized Google portal, 9to5Google, which has had access to the update that would still be in the testing phase. The new option would come to complete others already planned, such the one tha allows Google Maps to indicate the least polluting routes to users, as long the option for that itinerary does not imply a substantial change in time behind the wheel, in relation to the fastest route.
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Intel plans to raise the price of their products up to 20%
19/07/2022Intel could raise the prices of some of his products by 10% to 20% before the end of the year to deal with inflation. This has been advanced by the Taiwanese media Nikkei Asia, which indicates that the American manufacturer would already be warning its customers of the measure. Some products that would see their price rise would be CPUs for servers and computers, as well as chips for WIFI devices. Intel, according to Nikkei Asia, will attribute the price change to the rise in raw materials and also to the production costs of their products. Intel reached a record turnover of 79,024 million dollars in 2021, which represented a growth of 1.4% for the company compared to revenue recorded the previous year, although their net profit fell by 4.9% last year.
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The EU wants to make USB-C the charging standard for all electronic equipment
27/04/2022The Commission for the Internal Market and Consumer Protection of the European Union has endorsed the proposal to make the USB type C charger the charging standard for all electronic equipment. With this decision, the objective is be able to reduce electronic waste and the environmental footprint linked to its production. In addition, the unification of standards in a single model eliminates the need for consumers to have a new charger every time we buy a new smartphone or other electronic devices, such as computers, peripherals, digital cameras and game consoles. The statement issued by the European Parliament indicates that the only equipment that will be left oyt of the implementation of the new standard will be the one that is too small to use it, such as smart watches or health trackers. The next steps related to this approval is reach an agreement with the EU governments on the final form of the legislation that will regulate the obligation to convert USB-C into a standard charging port for all electronic equipment. The EU is committed to making USB-C_the charging standard for all electronic equipment The introduction of the same charger for all devices aims to reduce electronic waste
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5G will trigger data consumption that will multiply by three in five years
18/03/2022In 2025, 25% of global data connections will be 5G, compared to 8% at the end of 2021, according to GSMA forecasts, which also indicate that this greater implementation will have a greater impact, even in Europe, North America, China and some Asian countries, where the percentage of 5G penetration would be higher in that date. Among the main consequences of the 5G expansion, will be a greater consumption of data by users, has said GSMA and if, at the moment, the data traffic per smartphone in a month, is 11.4Gb on average, the forecasts by 2027 place it at 41Gb, three times more. And according to the organization that brings together the telecommunications industry and organizes the MWC in Barcelona, as the population has access to 5G, there will be a significant increase in streaming consumption, favored by a sudden drop in download times that will become negligible. The use of remote health services, ultra-high definition television (4K/8K) and 5G as home broadband are also expected to grow.
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HTC prepares the launch of the first mobile oriented to the Metaverse
11/03/2022HTC will be the first manufacturer to launch a Metaverse-oriented Smartphone. Although few details are known at the moment, everything would indicate that the phone from the Taiwanese manufacturer would already be in a fairly advanced stage of development and that it could hit the market this coming spring, specifically during April. Analysts take it for granted that HTC's Smartphone, in addition to its own virtual and augmented reality options, sensors - cameras and modifications, software to manage all these features related to the metaverse - will offer support for its virtual world, Viverse , and also for the platform that Meta is developing. With this launch, HTC wants to regain its position among the world's leading smartphone manufacturers, after been focused since 2018 on covering budget device markets for a limited number of countries.
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US Defense is working on an AI assistant to help pilots react in emergency situations
14/02/2022The US Defense Advanced Research Projects Agency (DARPA) is working on a prototype of artificial intelligence (AI) assistant that will helps pilots solve unforeseen events during flights. This AI assistant would be integrated into an Augmented Reality viewer that would train the pilots in these situations. "This tool will help teach pilots new tasks, assist in error recognition, improve task completion time, and most importantly, help prevent catastrophic events," had said the manager statement senior of the program led by Northrop Grumman, Erin Cherry. As Cherry has explained, they have focused their work on the development of an intuitive context-adaptive reasoning assistant. With its help, pilots will be able to obtain precise information and orientation of the situation, place and the context through. For this they will have an interface with graphics in augmented reality capable, among of giving indications such as turning off the engine or resuming the march.
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Windows 11 ready and with 10 days to roll back to the previous version if you do not like it
14/07/2021Everything is ready so users can begin to install Windows 11 before the end of the year with the great added novelty that if once the update is installed but it does not convince you, you can roll back to the previous version. Microsoft said that Windows 10 users who upgrade to Windows 11 will have 10 days to easily roll back that update. After that 10-day grace period you will need to back up your data and do a 'clean install' to move back to Windows 10. The possibility of upgrading to Windows 11 will depend on the compatibility of the computer with the new version, although in a document of questions and answers for the commercial ones, Microsoft indicates that most of the Windows 10 computers that at the moment are commercialized fulfill the minimum requirements to do it. In the same document, Microsoft explains that Windows 11 maintains the performance and security of Windows 10 "with a redesigned and refreshed look and feel," and new tools, sounds and applications. It is also confirmed that Windows 10 support will be maintained until October 14, 2025.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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