49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
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WiFi Security: Assessment of threats in wireless networks
08/03/2024Wifi connectivity has gone from being limited to restricted environments to becoming omnipresent in virtually every aspect of our daily lives. The ability to connect to the Internet from anywhere, be it at home, in a café, at work, in public spaces, or even in-flight, has enhanced the convenience in our daily lives. Moreover, the expansion of Wifi networks and the use of new manufacturing technologies now allow the interconnection of devices, leading to the significant rise of the Internet of Things (IoT) and providing users with more comprehensive control over their digital environments. However, this proliferation of Wifi networks has also given rise to new threats that require careful evaluation and effective security strategies to ensure secure and risk-free Wifi connections for our data and information. Common Wifi security threats include data interception Man-in-the-Middle (MITM) attacks One of the fundamental challenges in Wifi security is preventing MITM attacks, where an intruder inserts themselves into the communication between two parties, compromising the integrity and confidentiality of sensitive data such as passwords and financial information. Spoofing of access points Hackers can create fake Wifi networks that mimic legitimate ones to attract unsuspecting users. Once connected to these malicious networks, our data can be captured by cybercriminals who may sell or misuse it for illicit purposes. Tips for achieving a secure Wifi connection: Strengthen authentication and use security protocols Prioritize strong encryption for networks to protect confidential information transmitted through it. WPA (Wifi Protected Access) encryption uses stronger algorithms than its predecessor, WEP (Wired Equivalent Privacy), making it more difficult for hackers to intercept and decipher data. Advanced security protocols like WPA3 provide individualized data encryption and advanced two-factor authentication (2FA) methods, adding an extra layer of security by requiring additional verification. Device management Properly manage and monitor devices connected to Wifi networks to minimize risks associated with the large number of connected devices in homes and businesses. Regularly update the router firmware and all connected devices to address potential vulnerabilities. Segmentation of the network to separate critical devices from less secure ones also helps mitigate the risk of threat propagation. Secure Router Configuration The router secure configuration is what will ensure the robustness and overall security of a wireless network. The router, being the first point of contact for devices connected to the Internet, acts as the first line of defence against potential attacks. For this reason, it is important to understand that the proper configuration of the router not only guarantees a stable and efficient connection but also establishes a protected environment that safeguards the integrity and privacy of our data. How to configure the router securely? To ensure a correct and secure configuration of the router, it is recommended to: Change the default username and password of the router, as these are easily accessible to attackers. Use strong passwords containing a combination of letters, numbers, and special characters. Disable remote administration to prevent cybercriminals from accessing the router externally. Enable WPA2 or WPA3 encryption instead of the outdated WEP for enhanced network security. Optionally, disable SSID broadcast to make the network less visible and harder to detect by hackers. Keep the router firmware updated to address vulnerabilities and improve overall device security. By following these steps, you will strengthen the security of your wireless network and reduce the chances of experiencing unwanted attacks or intrusions.
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European companies are facing million-euro losses due to connectivity issues
12/06/2023A study by Cradlepoint reveals that European businesses could be losing milions of euros every week as a result of connectivity problems. According to the State of Connectivity in Europe report, conducted in collaboration with Censuswide, 74% of companies experience at least 2 hours of connectivity loss each week. One hour of downtime can be valued at 332,600 euros, according to Statista. These connectivity issues have also generated additional operating costs for 47% of the surveyed companies, and 33% have missed out on business opportunities due to these problems. Furthermore, the education sector is affected, as 80% of respondents state that poor connectivity hinders the development of skills necessary to thrive in a modern economy. The study also highlights that 21% of European companies have lost talent due to connectivity issues. The findings also conclude that improving connectivity is considered crucial for 90.5% of the surveyed companies, as it would help them better manage potential economic, social, and political challenges and increase their resilience to future disruptions.
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Goodbye to airplane mode
29/11/2022The European Union has announced that not far away it will be not longer be mandatory to activate airplane mode on mobile phones when we travel by plane. The reason is the installation of a new special device on the aircrafts that will enhance 5G coverage on board, making it totally safe to be connected to the internet on board an aircraft. When these new devices are installed, we will be able to transmit all kinds of streaming content in mid-flight and send and receive calls, messages, emails, play online... "The sky is no longer the limit when it comes to high-speed, high-capacity connections. The 5G connection offers innovative services for people and growth opportunities for European businesses," said Thierry Breton, Internal Market Commissioner for Europe. Confirmed, then, the arrival of 5G to airplanes, now the question is to know if the airlines will charge for the service.
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Google will expand telepresence testing to other companies outside of its offices
21/10/2022Google continues with Starline 3D communication's project, based on telepresence and has announced that they will start testing it soon. This new communication solution works as a window in which you can make eye contact with another person, who appears in 3D and real size , allowing two participants to feel as if they were together, in the same space, despite the distance. To achieve this, Starline works with two structures in parallel, the first formed by a screen with cameras, speakers, lighting microphones and the computer where, they have explained, the other person is represented. The secod structure has a rear unit with infrared feedback, where the user is located. So far, Starlie prototypes have been tested in some Google offices in the United States and now, it has been announced that they will also begin testing in other technology partner companies such T-Mobile, Hackensack Meridian Health or Salesforce.
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Menorca launches 5G connection in the 700MHz band while fiber optics continues not reach in some areas of Ibiza
13/05/2022After the relevant procedures to verify the absence of interference with DTT or other incidents, Movistar has received the green light to turn on 5G in the 700MHz band in Menorca and at this time the municipalities of Es Mercadal and Sant Lluís are already under this coverage. The new 5G in the 700MHz band has better range and better capacity to go through obstacles, thus offering better indoor coverage and universalizing some of the characteristics of 5G communications, such as low latency. The switching on of 5G in the rest of the island will be gradual. And while this is happening in Menorca, in Ibiza, the mayor of Sant Josep, has transferred to Telefónica the need that the operator deploy its optic network to cover all the municipality, because, explains the mayor, there are still areas such as Es Cubells, Cala d'Hort or points in Sant Agustí where the fiber network does not reach. The desire of the Ibiza Town Hall is, furthermore, to turn the capital of the island into one of the first destinations reached by 5G technological leap outside the large cities of the State. “It is a great opportunity for our citizens and the development of new economic sectors. We are also sure that 5G will soon be among the demands of tourists. The 5G availability will allow us to offer an exponential increase in added services to further improve their stay”, explained the Deputy Mayor for Finance and Modernization of Sant Josep, Vicent Roselló.
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Nvidia introduces the fastest 3D rendering tool on the market
01/04/2022Nvidia has taken a giant leap in the realm of rendering with his new desenvolupment, Instant NeRF, a tool that converts 2D photos into a rendered 3D scene in seconds. “The model requires only a few seconds to train on a few dozen still photos, with some data about the angles rom were the camara had taken them, and can then render the resulting 3D scene in tens of milliseconds speeding up the process by 1000x" , Nvidia has explein. The development, is the result of more than two years of work, and has used a technology based on neural radiation fields, NeRF. This technology can filling in the blanks and reconstructing any scene by predicting the color of light radiation in any direction. Some uses proposed by Nvidia for his Instant NeRF are create avatars and scenes in virtual worlds. It is also suitable, they explain, to capture the participants of a videoconference and their 3D environments or to reconstruct scenes for 3D digital maps.
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Apple chooses March 8 to present their new products
07/03/2022Apple starts tomorrow, March 8, its 2022 presentation program. The company has advanced an invitation to "take a look at the performance" of its new products, and Bloomberg analyst Mark Gurman predicts that the event could host the presentation of the new iPhone SE. The first news placed this launch next April, but the fact that Apple will have this event tomorrow, suggests that the new iPhone SE will see the light before. This smartphone, explains Mark Gurman, will have support for 5G networks, a better camera and a better processor. In addition to this presentation, there is also speculation about a new iPad Air model, with a faster processor and 5G connectivity, and even a new Mac computer with the Apple Silicon processor.
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US Defense is working on an AI assistant to help pilots react in emergency situations
14/02/2022The US Defense Advanced Research Projects Agency (DARPA) is working on a prototype of artificial intelligence (AI) assistant that will helps pilots solve unforeseen events during flights. This AI assistant would be integrated into an Augmented Reality viewer that would train the pilots in these situations. "This tool will help teach pilots new tasks, assist in error recognition, improve task completion time, and most importantly, help prevent catastrophic events," had said the manager statement senior of the program led by Northrop Grumman, Erin Cherry. As Cherry has explained, they have focused their work on the development of an intuitive context-adaptive reasoning assistant. With its help, pilots will be able to obtain precise information and orientation of the situation, place and the context through. For this they will have an interface with graphics in augmented reality capable, among of giving indications such as turning off the engine or resuming the march.
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Andalusia becomes the mecca of 5G in Europe
19/11/2021With more than 36 pilot projects developed by Vodafone Spain and Huawei, in collaboration with 50 companies and organizations, Andalusia has become in terms of number of 5G business use cases, the mecca of 5G in Europe. This has been announced in the recent closure of the 5G Andalusia Pilot project. The 36 5G pilot projects have been developed in the cities of Sevilla, Malaga, Puerto Real, Algeciras, Huelva and Jaén, and have included high-value solutions as technology with remote piloting for a defibrillator drone and medical telecare in real time or a new biometric access to the Málaga-María Zambrano railway station, which allows the identification of passengers in the boarding area. Thanks also to a 5G technology project, Balearia, the biggest maritime passenger and cargo transport company in Spain, has been able to lighten the management of vehicles in Algeciras harbour, where up to 8,000 vehicles pass daily in the operation "Paso del Estrecho".
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Apple reduces the manufacture of iPads in favor of the iPhone 13
05/11/2021The global shortage of semiconductors is growing and in light of this situation, Apple has announced that they will reduce its production of iPads to use the chips in the iPhone 13. Apple has also chosen to reduce the production of older iPhones. The strategy, they explain, is to focus on their newest product, the iPhone 13 that arrived to the market at the end of last September, and take advantage of the foreseeable pull, especially in western markets where the sales rate are already beginning to approach to the prepandemic stadium. In a recent interview with the Financial Times, Apple's chief financial officer, Luca Maestri, said that the losses generated by the shortage of chips have been millionaire and Apple has stopped earning 6.000 million dollars.
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How to keep your Mac safe?
28/06/20215 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.
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