A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.
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Meta warns about the vulnerability in password recovery linked to the recycling of phone numbers
22/02/2024Meta, a leader in social media, has announced that it will not assume responsibility for personal account theft on Instagram and Facebook related to password recovery through the use of recycled phone numbers. The company argues that it lacks control over telecommunications providers and users involved in this practice. Phone number recycling: an overlooked risk in a recent statement Meta revealed its inability to manage personal account thefts that occur when phone numbers are recycled by telecommunications carriers. This common practice among mobile phone companies involves reassigning discarded numbers to new customers, making them owners of a number previously used by another user. In countries like Spain, carriers wait for a period of 30 days before reassigning a number, but the risk persists if users do not unlink the number from digital services or associated platforms, such as social networks and emails. The danger of not unlinking phone numbers from digital accounts When users deactivate a phone number, whether due to a change of carrier or any other reason, carriers must wait before reassigning the number. However, failure to unlink this number from digital services can result in unauthorized access to personal accounts. In many services, linking the phone number is allowed for actions such as resetting passwords. Users, upon receiving a verification code on their number, can complete the login without the need for email validation or a password. This process, though accepted, can lead to unintentional unauthorized access. Meta warns users about the importance of unlinking phone numbers from digital accounts when deactivating them, insisting on the need to update associated information to prevent account theft.
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Less than half of Spaniards change their passwords when they separate from their partner
05/10/2022The email and social network accounts of one in five Spaniards (21%) have been subject to violation by a third party who has changed the passwords without the owner's knowledge or consent, attributing 37% of the victims this wrong use to their ex-partners. This data comes from the recent study carried out by Avast and Dynata on the degree of knowledge that Spaniards have of the passwords of their partners or relatives. In this study more than 2,000 Internet users have participated. Among the most striking results of this survey is that the collaborators who say they still know their ex's passwords, 56% of them has admit that they even know, also, their professional email passwords. 24% of those surveyed also claim that their location has been tracked without their consent due to knowing their password. This behavior, the authors of the study explain, can be considerated as technological abuse, which can be further aggravated by installing spyware or 'stalkwerware' on other people's devices or controlling or harassing someone through home technology.
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Republica Móvil
Republica MóvilThe operator that rewards you for spreading the word about its services
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LG
LGSince its founding in 1958, the South Korean brand LG Electronics has made an extraordinary effort to improve the lives of its users. LG is a company that creates, manufactures, and markets electronic products of various kinds. As grandiose as it sounds, this company places special emphasis on products that make life easier for the consumer. In other words, its entertainment and home appliance business lines are the benchmark.
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Cookies
A cookie is a file that is downloaded to your computer to access certain web pages. Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and how you use your computer, they can be used to recognize the user. However, this only means obtaining information related to the number of pages visited, the city assigned the IP address from which you accessed, the number of new users, frequency and recurrence of visits, time of visit, the browser or the operator or terminal type from which the visit takes place. In no event will data be obtained about the full name or address from which the user is connected. The cookies used on this website and the specific purpose of each one are: UTMA Cookie: We use this cookie to count how many times a unique user visits the site. UTMB Cookie: We use this cookie to calculate how long a user stays on a page. UTMZ Cookie: This cookie stores the visitor's origin, the path followed to access the web, either the direct access from a link on another website, from an email link using certain keywords in a search engine, through a display campaign, or through an AdWords ad. UTMC Cookie: The current JavaScript code that Google Analytics uses does not require this cookie. This cookie is used, along with the utmb cookie, to determine if after more than 30 minutes on the same page a new session should or should not be established for the user. This cookie is still written to ensure compatibility with the websites where you installed the old urchin.js tracking code. PHPSESSID Cookie: We use this cookie to identify the relevant user. You can allow, block or delete cookies installed on your computer by setting your browser options. You can find information about how, in relation to the most common browsers, on the links listed below: Explorer: http://windows.microsoft.com/es-es/windows7/how-to-manage-cookies-in-internet-explorer-9 Firefox: http://support.mozilla.org/es/products/firefox/cookies Chrome: http://support.google.com/chrome/bin/answer.py?hl=es&answer=95647 Safari: http://support.apple.com/kb/ph5042 Please note, however, that there is the possibility that disabling any cookie may prevent or hinder navigation or the provision of services offered on this website.
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Roku warns of unauthorized access to hundreds of its customers' accounts
19/03/2024A Roku investigation, the company that manufactures media streaming devices running Roku software to access all kinds of streaming content, has revealed unauthorized access to hundreds of its users' accounts, "likely due to compromised login credentials obtained from third-party sources unrelated to Roku," they said. According to the company itself, these credentials were used to access Roku accounts, where changes were made, including attempts to purchase streaming subscriptions. However, in an official statement, Roku said that any sensitive personal data such as full payment account numbers could not be accessed. The affected accounts were secured and required password resets, as well as the cancellation of unauthorized subscriptions. Roku has announced that it will refund its users for all unauthorized charges. "What can I do if I can't access Roku? Roku has reset all passwords for accounts affected by these unauthorized accesses, so if we are holders of one of them, we may not be able to access it in the usual way. To regain access, we should go to my.roku.com and use the "Forgot your password?" option. Additionally, the company recommends reviewing subscriptions and devices linked to the Roku account from the Roku account Dashboard."
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Netgear
NetgearNetgear, founded in 1996 and headquartered in California, is a multinational computer networking company. Its specialty is the production of networking hardware and accessories to help all types of consumers, businesses, and service providers get the best and fastest possible connectivity. In other words, it helps everyone. Netgear products are designed and manufactured to make the user’s life easier and to ensure that his/her connection is of the best possible quality because no technology is valid if it is not accessible and efficient.
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WiFi Security: Assessment of threats in wireless networks
08/03/2024Wifi connectivity has gone from being limited to restricted environments to becoming omnipresent in virtually every aspect of our daily lives. The ability to connect to the Internet from anywhere, be it at home, in a café, at work, in public spaces, or even in-flight, has enhanced the convenience in our daily lives. Moreover, the expansion of Wifi networks and the use of new manufacturing technologies now allow the interconnection of devices, leading to the significant rise of the Internet of Things (IoT) and providing users with more comprehensive control over their digital environments. However, this proliferation of Wifi networks has also given rise to new threats that require careful evaluation and effective security strategies to ensure secure and risk-free Wifi connections for our data and information. Common Wifi security threats include data interception Man-in-the-Middle (MITM) attacks One of the fundamental challenges in Wifi security is preventing MITM attacks, where an intruder inserts themselves into the communication between two parties, compromising the integrity and confidentiality of sensitive data such as passwords and financial information. Spoofing of access points Hackers can create fake Wifi networks that mimic legitimate ones to attract unsuspecting users. Once connected to these malicious networks, our data can be captured by cybercriminals who may sell or misuse it for illicit purposes. Tips for achieving a secure Wifi connection: Strengthen authentication and use security protocols Prioritize strong encryption for networks to protect confidential information transmitted through it. WPA (Wifi Protected Access) encryption uses stronger algorithms than its predecessor, WEP (Wired Equivalent Privacy), making it more difficult for hackers to intercept and decipher data. Advanced security protocols like WPA3 provide individualized data encryption and advanced two-factor authentication (2FA) methods, adding an extra layer of security by requiring additional verification. Device management Properly manage and monitor devices connected to Wifi networks to minimize risks associated with the large number of connected devices in homes and businesses. Regularly update the router firmware and all connected devices to address potential vulnerabilities. Segmentation of the network to separate critical devices from less secure ones also helps mitigate the risk of threat propagation. Secure Router Configuration The router secure configuration is what will ensure the robustness and overall security of a wireless network. The router, being the first point of contact for devices connected to the Internet, acts as the first line of defence against potential attacks. For this reason, it is important to understand that the proper configuration of the router not only guarantees a stable and efficient connection but also establishes a protected environment that safeguards the integrity and privacy of our data. How to configure the router securely? To ensure a correct and secure configuration of the router, it is recommended to: Change the default username and password of the router, as these are easily accessible to attackers. Use strong passwords containing a combination of letters, numbers, and special characters. Disable remote administration to prevent cybercriminals from accessing the router externally. Enable WPA2 or WPA3 encryption instead of the outdated WEP for enhanced network security. Optionally, disable SSID broadcast to make the network less visible and harder to detect by hackers. Keep the router firmware updated to address vulnerabilities and improve overall device security. By following these steps, you will strengthen the security of your wireless network and reduce the chances of experiencing unwanted attacks or intrusions.
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Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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Where can I watch the Spanish Soccer League, on TV or via Streaming?
16/06/2023This new season of LaLiga Santander will be again, at least for the time being, a competition marked by restrictions on access to stadiums and that is why more than ever, watching LaLiga on television will become the main option for many fans to follow soccer from home. If you are one of those who do not want to miss the LaLiga Santander matches live, then find out here where to watch the Spanish League on TV or via Streaming. How to watch LaLiga on TV? Once again this season, Gol TV repeats as free-to-air soccer and sports channel on DTT. This channel offers one free match per day, which can be watched by tuning in to the channel on television or through Gol's website. You can access this channel completely for free and although the teams that play each day's match always vary, there are no matches involving FC Barcelona, Real Madrid, or teams playing in European competitions. How to watch soccer on Movistar+? So if this deal doesn't suit our needs and what we are looking for is a channel where we can watch all the LaLiga matches (or almost all of them), Movistar+ offers 9 of the 10 matches of each day, always one involving Real Madrid or Barcelona. In order to watch LaLiga Santander matches live on Movistar+ we must be subscribed to a Movistar package containing "Movistar LaLiga": Fusión Selección with LaLiga, Fusión Selección Plus with Fútbol and Fusión Total Plus. Watching soccer on Movistar+ offers practical functionalities such as being able to activate the channel on any of our devices or use the live control to replay any play whenever we choose, return to the beginning of the match or return to the live broadcast whenever we want. What can I watch on Orange TV? Another network that offers LaLiga on television is Orange TV, which after reaching an agreement with Telefónica, owner in Spain of the television broadcasting rights of the main soccer competitions, invites its customers to enjoy every week of soccer, the 10 matches that are played every day, including all Real Madrid and FC Barcelona matches in 4K resolution. In this case, to watch LaLiga on Orange TV we must be subscribed to one of the three Orange packages that include soccer: Love Total, Love Total Plus, or Love Total Plus 4. How to watch LaLiga via streaming? If due to location, mobility, or any other reason we prefer to watch LaLiga via streaming instead of on TV, we also have several options at our disposal. As we said before, Movistar+ offers the possibility of watching soccer on your devices, wherever and whenever you want, even from abroad. To access the service, you only need to have a Fusión package that includes soccer, activate your user, and access Movistar+ with your passwords on any of the compatible devices connected to the Internet (former Yomvi service). Thus, as long as we are subscribed to a package that includes the match, we will be able to watch it on all our devices, including the Smart TV. And if we are away from home we will be able to do it on smartphones, computers, and tablets. Where to watch the Spanish League from the United States and Canada? All LaLiga matches in the United States are broadcast live on ESPN+, the subscription-based sports platform owned by Walt Disney Direct-to-Consumer & International, which offers live streaming coverage and on-demand replays of LaLiga Santander matches. ESPN+ has broadcast rights to the Spanish league for eight seasons in the United States and also in Canada, where it offers full coverage of LaLiga matches to Canadian viewers through TSN.ca, RDS.ca, and the TSN and RDS apps. In addition, watching the Spanish Premier League in Latin America is possible through ESPN 2 in most countries and through some platforms such as Fox Sports Web or Now Net and Claro in Brazil. Browse the Internet safely and securely
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Detected a Trojan that emulates the WhatsApp account and fraudulently manages subscriptions to payment sites
17/10/2022Kaspersky researchers has reported that YoWhatsApp advertised on Snaptube and Vidmate, two of the most popular download platforms at the moment, is actually a Trojan capable to issuing paid subscriptions and stealing WhatsApp accounts. YoWhatsApp would act as a mod of the original messaging program, offering new functions that the official service does not allow, such as wallpapers, personalized fonts for chats and password-protected access to conversations, .... As Kaspersky researchers have explained, when a user installs YoWhatsApp on a device, it’s forced to log in to they real application account, and in this moment, Triada Trojan is activated, downloaded and executed on the terminal. Once this is done, the Trojan is capable of accessing the user's real WhatsApp account credentials, steal all the data, having already detected unauthorized subscriptions to paid subscriptions. Kaspersky recommends to install, only, Apps from official stores and reliable sources and they have insisted on the need to check always the permissions granted to each application. Installing an antivirus is another recommended measure.
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On December 13, Mozilla's Firefox Lockwise runs out of support and will no longer be updated
03/12/2021On December 13, Mozilla's Firefox Lockwise runs out of support and will no longer be updatedThe password manager for the Mozzilla Firefox web browser will no longer have support service from next 13th December and it will not be no longer installed or reinstalled from the App Store or Google Play. This doesn't mean that this password manager will stop working. The users will still be able to access their saved passwords as well as their password manager through the desktop browser. What will not be possible is to have the tool already more from the new updates and version 1.8.1 of iOS and version 4.0.3 of Android will be the last ones of Firefox Lockwise. Mozilla has reported that Firefox will synchronize iOS devices with the browser at the end of December. From this moment, Firefox iOS will have the ability to manage Firefox passwords throughout the system and other platforms.
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What is web hosting and why do you need it?
09/09/2021If you are thinking of creating your own website or if, on the contrary, you already have one and are looking for a better web hosting service, you probably have many doubts concerning web hosting: what exactly is it, what are its different types, why do I need it, etc. For this reason, here we offer you a clear and simple guide to web hosting. What is web hosting? Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet so that it can be consulted at any time and from any place and device. The content of the websites is stored, therefore, in web servers. These servers allow the content to be accessible via the World Wide Web. For all those who do not know the term, a web server is a piece of computer equipment that is much more powerful than any conventional computer and that is connected to the Internet 24 hours a day to enable access to the contents it stores. Different types of web hosting are offered based on the web server: shared hosting, VPS, cloud hosting, WordPress hosting, elastic hosting, etc. These services are offered by web hosts such as Webempresa, which provide space on a server for use by clients. Why do you need web hosting? Web hosting allows your website to be always online and available worldwide and for everyone. Therefore, even if you can afford to buy your own server and have a fast internet connection, it is advisable to hire a web hosting service, as it will be much cheaper. Web hosts have their own servers to host their clients' websites. These servers are located in a Data Processing Center (DPC): an infrastructure that has the most advanced security systems and stable and secure internet connections, which prevent errors in the services. What are the different types of web hosting? Although there are different types of web hosting in the market, the most common are the following: shared hosting, dedicated hosting, VPS (Virtual Private Server) hosting, cloud hosting, reseller hosting, and WordPress hosting. Each of them meets the needs of a particular group of customers. Shared hosting is the most basic type of web hosting. The provider rents small spaces on a single server to different websites. In this way, all customers have their own space to host their content, while sharing server resources such as CPU, processor, RAM, bandwidth, or IP address. In contrast, a dedicated hosting service is a type of web hosting in which the client leases an entire server and does not share it with anyone else. Although shared hosting works very well, a dedicated server stands out because it is never affected by existing traffic and because it has a higher level of security. A virtual private server (VPS) is basically a server running within a server. One physical server hosts multiple virtual servers, each isolated from the others. Each VPS runs its own operating system, independent of the others. The features offered by a virtual private server are very similar to those of shared hosting. At the same time, it offers all the benefits of a dedicated server. Cloud hosting works in a very similar way to the "cloud" where we store all kinds of documents. This is because all the resources that are used to collect the information of a website are executed from a cloud server. The main difference between cloud hosting and other web hosting types is that, in this case, you only pay for the services you use. Reseller hosting is another type of web hosting. It is basically white-label web hosting. A person buys hosting from a provider and then resells those services to his/her clients. This allows the creation of hosting plans and external domains or subdomains. The last type of web hosting we will talk about here is email hosting, which allows you to register a domain name and therefore have a professional email service. This type of web hosting is highly recommended for businesses or individuals that intend to convey an image of seriousness and trust. Thus, thanks to email hosting, you will be able to have a personalized email address, more storage space, and a higher level of security.
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How to keep your Mac safe?
28/06/20215 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.
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How to sign a PDF document with electronic signature?
24/06/2021When a document needs to be signed by one or more people, the usual thing, until now, has been to print it and stamp by hand the necessary signatures to validate or make its content official. This requires paper, printer, ink, but above all access to the document by all signatories, which is not always easy due to geographical location, availability, timing, etc. With teleworking on the rise and a growing globalization of business, these drawbacks have become more evident than ever, although they have found a quick and effective solution in electronic signatures. What is an electronic signature for? The electronic signature is a digital validation system for documents that unequivocally identifies the signatory. The electronic signature is assimilated to the handwritten signature and therefore its digital stamping on a document gives it the same validity, as it would have had with a handwritten signature. What are the advantages of electronic signatures? Electronic signatures simplify document management processes that require the validation of documents such as pdf signatures, facilitating remote signing by one or more people regardless of where they are located, or the situation or time of day they receive them. This flexibility contributes to the efficiency and agility of this type of procedure and being a secure signature system, it is suitable and useful in many areas related to business management, administrative management, e-commerce, informed consent and many other procedures. In addition to the versatility, practicality and security of the online PDF signature, we must also point out, as a great advantage of this process, its contribution to paperless. How to sign electronically? The electronic signature is easy to implement through tools specifically designed to guarantee not only the correct validation of the cryptographic signature or signatures included in a PDF document, but also that it cannot be altered and that all the necessary signatures required by each situation can be added. Within the framework of this type of tool, the most advanced ones, in addition to being compatible with any browser and accessible from any type of device - computer, tablet, Smartphone,... -, make it easy to convert PDF any Word, Excel, JPG, PowerPoint... file for signing. They also allow users to request a verifiable digital signature, view the properties of the digital signature and send the document directly by email to the signatories and once signed, forward it to all parties to download it. In addition, to guarantee the privacy of the documents and the security of the online signatures, these transfers are made through encrypted files with TLS encryption. Also, when we sign documents using this type of tool, they offer the option of including a LTV (Long Term Validation) time stamp that certifies the validity of the signature in the long term. For all these reasons, tools for signing PDF documents with electronic signatures are now a must for companies and businesses in all areas where process optimization, security and sustainability are a priority.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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What is the value of a Bitcoin?
11/06/2021Since Bitcoin first appeared in 2009, this digital currency not issued by any government or company, nor, under the umbrella of any kind of economic policy, has gained a foothold in the market and has already started to fit into existing legal frameworks. What gives Bitcoin its value? The great value of Bitcoin is that it is a decentralized and global currency, an alternative to fiat currencies (those issued by governments). All transactions with Bitcoins are public and each of these crypto currencies belongs exclusively to its owner, therefore, it is a currency that cannot be intervened by anyone. What can I do with Bitcoins? To date, with this cryptocurrency, it is possible to monetize all kinds of services, in addition to making investments, free or practically free of commissions, which in the medium to long term are proving attractive. This has made Bitcoin an asset in which to invest and an increasingly popular means of payment through which to transfer value from one user to another without losing friction along the way, going through an intermediary or paying a commission. What is the price of a Bitcoin? Like any other good, the price of a Bitcoin varies according to market demand, although the fact that it has been designed to behave as a deflationary asset and that its supply is limited to 21 million coins, facilitates that by the law of supply and demand itself, the Bitcoin exchange rate tends to rise continuously. As of June 9, at the time of writing this article, the Bitcoin value today is 30,007.86 euros, 3.4 times its price a year ago, when the Bitcoin to Euro conversion rate was 8,629.5 Bitcoins for 1 euro. In 2010 Bitcoin price was less than one Euro cent. What does the value of Bitcoin depend on? The value of Bitcoin depends on the trust and acceptance of users to use it, hence why Bitcoin is rising in value some days and not others. As Bitcoin has been implemented as a means of payment in multiple transactions and its popularity has grown, its value has grown in parallel. Likewise, when there have been news or events that have questioned, for example, the suitability of this crypto currency, its price has fallen. Like any other currency, the price of Bitcoin fluctuates and it is the users themselves who set it at the time of the purchase and sale transaction, which prevents the existence of a single price for Bitcoin, since it is not operated through a single platform as is the case with other currencies. Even so, buying and selling prices of Bitcoins tend to be quite similar. To know how much Bitcoin costs, there are several online platforms, known as "Bitcoin trading platforms" that report live the evolution of the value of the cryptocurrency. Is it safe and profitable to invest in Bitcoin? As with any other asset, investing in Bitcoins is profitable if we know how to do it at the right time. On the other hand, the Blockchain technology on which Bitcoin is based is reliable and difficult to manipulate, with no risk of being counterfeited, although some experts believe that the perfect, 100% inviolable system has not yet been created. In the cryptocurrency segment, convertibility is contemplated, so that Bitcoins can be exchanged for fiat currencies. What can I buy with Bitcoins? Over the last few years, a large number of companies have incorporated Bitcoin as an official method of payment for their goods and services From travel companies to ticket sales platforms for all kinds of shows, through gaming platforms, digital bookstores, software stores or even non-profit organizations already accept this digital currency. That is, Destinia, 13tickets, Gear Best, Shopify, Wordpress, Hostinger, Greenpeace,... among many other companies. eBay is currently considering adding Bitcoin as a method of payment. What is Bitcoin mining and how are Bitcoins generated? The users themselves through a totally decentralized system create Bitcoins. To become a bitcoin creator, computers with high computational capacity are needed to process and verify transactions and quickly solve the complex digital processes of generating the currency. This work is called mining and one of its best attractions is that the system offers "miners" rewards in Bitcoins in exchange for these services, which has made this activity very appealing for certain users. Is it profitable to mine Bitcoins in Spain? Bitcoin mining requires very powerful equipment, with high calculation capacities to solve operations, being nowadays totally inoperative for this operation the PCs of domestic or office use. The investment to mine Bitcoins requires, in addition, to assume the large power consumption required by this more powerful equipment, which makes Spain, at this time due to the high price of KW/h, an uninteresting market for mining Bitcoins. On the contrary, other locations such as China, Iceland, Iran or Georgia, where the Bitcoin mining business is in full expansion, are very interesting.
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