Orange transforms the gaming experience with AI and the 5G+ Stand Alone Network
29/02/2024Orange has harnessed the power of Artificial Intelligence (AI) and the advanced architecture of the 5G+ Stand Alone network, leveraging its fragmentation capabilities, to reinvent a Virtual Reality (VR) athletics video game from the 1980s. In this revamped version, users have the opportunity to become exceptionally realistic avatars, competing with other players located in various places. The game employs Artificial Intelligence (AI) to accurately identify the user's anatomy and textures, creating the avatar. This process involves a three-dimensional volumetric scan of the subject, performed with a total of 21 cameras. Based on this detailed information, the avatar is created, allowing the player to participate in thrilling athletics races, competing against virtual opponents physically located in different locations. Fragmentation technology for efficient virtual networks During the game's usage, it leverages the capacity of network fragmentation technology to establish various virtual networks on the same physical infrastructure. This is achieved through efficient resource allocation tailored to the specific needs of the service, considering key aspects such as quality, availability, privacy, and security. In the case of Orange's VR game, it achieves this by prioritizing a fast and secure connection with minimal latency for an enhanced gaming experience. Immersive Now by Orange The presentation of Orange's athletics game took place at the Mobile World Congress in Barcelona, where the orange mobile telecommunications operator also showcased a virtual reproduction of its booth using the Immersive Now 360 platform for entertainment and events.
[ ... ]
Google presents its new augmented reality search experiences
21/11/2022Google presents its new augmented reality search experiences From this week, Google users in London, Los Angeles, New York, Paris, San Francisco and Tokyo will be able to enjoy the new Live function on their Android and iOS terminals, View Live, an immersive augmented reality (AR) experience that offers to explore the environment that surrounds us from our mobile. With Live View, Google has explained, users will be able to use their mobile phones to discover the shops and other establishments that they have around, from which they we will receive information about their open hours, type of sale, etc. To do this, it is necessary to install the application, which will soon be available in more cities than those included in this first launch, and focus the mobile camera on the buildings and stores that we have in view. Then, the information available for each one will appear. Google has also announced the global launch of a functionality that is currently only operational in Australia, Japan, the United Kingdom and the United States, which reports on accessibility to shops and other establishments and premises for people with reduced mobility. The accessible places are marked with a wheelchair icon and the users can access to relevant information is displayed, such if that place have adapted bathrooms, if interior mobility in a wheelchair is possible, or if they have accessible parking spaces. The third novelty announced by Google is a new tool for electric vehicle drivers, with real-time information on the nearest charging stations.
[ ... ]
49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
[ ... ]
Genius
GeniusGenius is a reputable manufacturer of computer-related electronic products and accessories. Genius is a Taiwanese company founded in 1983 that has become one of the leading international peripheral brands by bringing people closer to the digital world. Genius designs mice, keyboards, stylus, headsets, speakers, webcams and gaming devices that provide a great user experience. Its peripherals have the best price-performance ratio on the market and are designed for both home and professional use.
[ ... ]
Ethernet cables
Ethernet cables are a must if we want to have a good internet connection, enjoy a good browsing experience, access content quickly, work and transfer files immediately, enjoy online entertainment, etc. Therefore, beyond looking for the best offer on the internet, it is important to choose the best ethernet cable to make the most of our connection
[ ... ]
Buy Online
Welcome to a computer, electronics, and components store that will help you improve your internet connection. We have cables, networks, computers, tablets, smartphones, computer components, accessories, peripherals, consumables, and consumer electronics of the best brands. Besides, we have chosen the most professional and outstanding suppliers to guarantee you the best possible service. We offer you a convenient and fast shopping experience. The store is continuously updated with the latest market news and the newest equipment and accessories that will optimize your working and leisure time.
[ ... ]
Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
[ ... ]
Logitech
LogitechSince its inception, the Swiss company Logitech has focused on designing and manufacturing innovative and quality solutions for people's daily lives. Since 1981, Logitech creates and produces computer accessories such as keyboards, mice, speakers, and headsets from production subdivisions in different parts of the world. Through extensive pre-design studies, they analyze how people connect and interact with the digital world. Based on the information gathered, they then design the best products to improve the user experience.
[ ... ]
What is Worldcoin and what does scanning the iris involve?
04/03/2024Worldcoin was introduced in summer of 2023 as a revolutionary project with the mission of creating a 100% secure digital identity, essentially a kind of fortified "digital passport," based on the verification of a unique and non-transferable element inherent to each human being—the iris. According to its developers, World ID will help distinguish human online activity from that generated by machines. In the first phase of the project, the creation of this secure digital identity is planned for 2 billion humans. To make this possible, Worldcoin has called on the global population to scan their iris. In return, Worldcoin compensates participants with a few tokens of its successful cryptocurrency, WLD, which has quadrupled in value within a few weeks of its initial launch. The payment in WLD tokens is not coincidental; it is part of Worldcoin's strategy, aiming to leverage the new digital passports to create a comprehensive ecosystem that provides universal and equitable access to advanced financial services for the entire global population. To achieve this, they encourage "iris sellers" to use the Worldcoin cryptocurrency on its fee-free blockchain, unlike Bitcoin, Ethereum, or other cryptocurrencies that do charge transaction fees. How does Worldcoin work? Worldcoin aims to address the issues of bots, rapid creation of fake identities, and content with artificial intelligence. It is designed, according to its developers, to provide every individual in the world with a unique digital identification. Additionally, Worldcoin promises to ensure the financial inclusion of each person in a fair and equitable ecosystem through a universal basic income. Users receive this income in exchange for allowing their iris to be scanned. To create the secure digital passport with Worldcoin, users must undergo an iris scan, which serves as proof of humanity and a unique identity on the blockchain. This process ensures that the individual on the other side of that identity is a human and not a fake profile created with artificial intelligence. In pursuit of the success of their proposal, the company offers users a small amount of their own Worldcoin tokens in exchange for iris scanning. The initial incentive of receiving free cryptocurrency, in the form of a universal basic income, is emphasized by Worldcoin advocates as the basis for the inclusive and universal nature of their initiative. This approach allows anyone to scan their iris, and the WLD tokens received in return can assist people without access to traditional financial services in starting to save and invest. How to Scan the Iris with Worldcoin? The registration process with Worldcoin involves scanning the iris with an orb, the central hardware device of Worldcoin developed by Tools for Humanity. The orb is spherical and processes all the information. Currently, Worldcoin has installed orbs in different countries, including Spain, where users can scan their iris in exchange for Worldcoins. To do this, it is necessary to download the Worldcoin mobile application, World ID, generate a QR code with it, and display it in front of the orb. The orb, upon recognizing it, will scan the user's iris, while a Worldcoin collaborator remotely oversees the operation. The orb takes less than a minute to perform the scan and validate the subject's identity. In exchange for their iris, the user receives a unique number called "IrisHash" and a cryptographic wallet with Worldcoins. "This digital passport is accepted as proof of unique humanity, which people can use in the digital world without the need to share any other data," assure its developers. What happens with my scanned iris in exchange for Worldcoins? Once the iris scan is completed, and digital identity is granted to the user, Worldcoin assures that the orb quickly eliminates the images unless the user requests their preservation. Only the set of numbers called "IrisHash" is stored for identification, without any additional biometric data. Worldcoin also commits to ensuring that users share only the necessary information they wish to share, providing verification options through linked devices or the additional facial authentication orb for high-security cases. Despite these commitments, the collection of biometric data through iris scanning for the unique proof of humanity continues to raise significant questions regarding privacy and information security. Some countries such as Brazil, France, India, or Kenya have halted Worldcoin's iris scanning. How much do you get paid for scanning your iris? Worldcoin pays 25 WLD for scanning your iris, which, according to the cryptocurrency's exchange rate in February 2024, has translated to an average of between 50 and almost €160 for iris sellers, depending on the value of Worldcoin on the day they scanned their iris. At the beginning of February, the value of each WLD unit was around two euros, and by the end of the month, it had risen to nearly seven euros. What can I spend my WLD on? 'Iris sellers' have the freedom to use their Worldcoins from the moment they receive them. They can exchange the payment for other cryptocurrencies, withdraw them in euros from a specialized ATM, or hold onto the tokens in the hope of an increase in their value. Additionally, WLD payments are already accepted on platforms such as Discord, Shopify, Minecraft, Telegram, Mercado Libre, or Reddit, among other places. Who is behind Worldcoin? Worldcoin bears the stamp of two innovative minds: Sam Altman and Alex Blania. Altman is the CEO of OpenAI and a key figure in artificial intelligence development, leading projects like ChatGPT. Blania, on the other hand, is the co-founder of Tools For Humanity, contributing his experience in creating technological tools for a more equitable economic system to this new and successful cryptocurrency.
[ ... ]
Mikrotik
MikrotikCreated in 1996 the Latvian company MikroTik, is specialized in creating hardware and software devices to promote and improve Internet connectivity at affordable prices, which has allowed them a presence in most countries of the world in a very short time. Their main activity is focused on the development of routers and wireless ISP systems. In addition, they used their experience in the use of standard hardware and complete routing systems to create in 1997 the RouterOS software system, which provides extensive connection stability, as well as control and flexibility for all types of data and routing interfaces.
[ ... ]
Millenium
MilleniumMillenium brand products have the honor of being among the most preferred by hardcore gamers worldwide. Millenium, founded in France in 2002, started as a community of gamers sharing information, and is currently a leading and experienced company in the gaming industry. Boasting a team of professional gamers who have achieved one international success after another and a committed community of gamers that continues to thrive, Millenium is one of the must-know names in the gaming world.
[ ... ]
Private Internet Access
Private Internet AccessThey call it PIA, which is the same as Private Internet Access but shortened. At PIA, it's all about online privacy. As a good VPN provider, it strives to give users online privacy, security, and freedom. To do so, they abide by strict and reliable open-source VPN protocols and a clear no-logging policy. Based in the United States, PIA has more than 10 years of experience leading the VPN industry, and they are considered true experts when it comes to providing online security and anonymity.
[ ... ]
What is Bitcoin Halving and how does it affect the cryptocurrency?
25/02/2024The term "Halving" in the context of Bitcoin refers to a scheduled event in the cryptocurrency protocol, in which the reward for mining blocks is reduced by half. This event occurs approximately every four years and has a significant impact on the supply and demand of Bitcoin. During Halving, the number of new Bitcoins created per block is halved. This implies a decrease in the issuance rate of the cryptocurrency, which in turn can have an effect on the price and volatility of Bitcoin. Many analysts and experts are speculating about the long-term implications of the Halving and its influence on the cryptocurrency markets. Services related to Bitcoin Halving There are various types of services and tools related to Bitcoin Halving that can be beneficial for different actors in the cryptocurrency ecosystem. These services include: 1. Halving analysis and forecast This type of service provides detailed information about the past, present and future of the Bitcoin Halving. Through analysis and forecasting, it helps investors and cryptocurrency enthusiasts make informed decisions on how to position themselves before and after the event. 2. Bitcoin Mining As the reward in Bitcoin decreases, mining this cryptocurrency becomes more challenging. Bitcoin mining services offer solutions and advice to maximize mining efficiency and profitability, even in a low reward environment. 3. Financial advice related to Halving As the issuance rate of Bitcoin slows, investors may need to adapt their investment strategies. Financial advisory services specialized in cryptocurrencies and Bitcoin provide personalized recommendations and analysis to optimize investment performance in this context. 4. Development of tools for cryptocurrencies The Bitcoin Halving may generate changes in the cryptocurrency ecosystem, which may require the creation of new tools and solutions. Companies specialized in software development and applications related to cryptocurrencies can provide development and consulting services to adapt to these new demands. Bitcoin: Reward Reduction and Its Implications on the Cryptocurrency Ecosystem Bitcoin, the most famous and valuable cryptocurrency in the world, has periodically experienced an event known as a "reward reduction" or "Halving", which has significant implications on the cryptocurrency ecosystem. In this article, we will explore in depth what Bitcoin reward reduction is and how it affects both miners and investors. What is Bitcoin reward reduction? Bitcoin reward reduction is a scheduled event integrated into the cryptocurrency protocol. It occurs approximately every four years and consists of a halving of the reward miners receive for validating transactions and adding new blocks to the Bitcoin blockchain. Originally, when Bitcoin was launched in 2009, miners received a reward of 50 Bitcoins for each block mined. However, due to the reward reduction process, this amount has decreased over time. In 2012, it was reduced to 25 Bitcoins per block, in 2016 to 12.5 Bitcoins per block, and in 2020 it was reduced again to 6.25 Bitcoins per block. Implications for Bitcoin miners Bitcoin's reward reduction has a significant impact on mining the cryptocurrency. With each reduction, miners receive fewer Bitcoins for their work, which means less direct monetary reward. This may result in some miners leaving the Bitcoin network, especially those with higher electricity and mining equipment costs. On the other hand, those miners who manage to adapt and remain profitable even with a lower reward are rewarded with a larger share of the Bitcoin supply generated through mining. This concentration of Bitcoins in the hands of fewer miners can have effects on the decentralization and security of the network, since the number of active participants in the transaction validation process is reduced. Implications for investors and the price of Bitcoin Bitcoin's reward reduction also has implications for the price and supply of the cryptocurrency. As the issuance of new Bitcoins decreases, the supply in the market reduces. This may lead to higher relative demand if Bitcoin demand continues to grow or remains stable. In previous reward reduction events, a long-term increase in Bitcoin price has been observed. This is because the decrease in the supply of new Bitcoins can lead to greater perceived scarcity and therefore an increase in their value. However, it is important to note that the price of Bitcoin is highly volatile and can be influenced by a variety of external factors, so a continued increase after reward reduction cannot be guaranteed. Bitcoin's reward reduction is a key event in the life of the cryptocurrency and has implications for both miners and investors. As the number of new Bitcoins generated is halved, miners must adapt to remain profitable and the supply of Bitcoin on the market may decrease. However, this event can also have a positive impact on the price of Bitcoin in the long term. It is important to understand and take these factors into account when evaluating investment potential in Bitcoin and the cryptocurrency market in general. Bitcoin and limited supply: a unique combination Bitcoin has captured the attention of the financial world like no other cryptocurrency. One of its most notable features is its limited supply, meaning that only a finite number of bitcoins will be created in the world. This contrasts with traditional fiat currencies, which can be printed at the discretion of governments. How does Bitcoin limited supply work? Bitcoin was designed to have a total supply of 21 million coins. As new blocks are mined by users and added to the Bitcoin blockchain, new coins are generated and distributed as rewards to miners. However, this reward is halved in an event known as "Halving", which occurs approximately every four years. Halving ensures that the rate of issuance of new bitcoins decreases over time, following a predictable mathematical function. Currently, the reward per mined block is 6.25 bitcoins, but this number is expected to reduce further in the future. This controlled scarcity mechanism is a central part of Bitcoin's monetary policy. Advantages of Bitcoin Limited Supply Bitcoin's limited supply has several significant advantages: Sense of scarcity: The limitation in the supply of Bitcoin makes it a scarce and valuable asset. As it approaches its maximum supply, demand and price are expected to increase. Inflation Protection: Unlike fiat currencies, Bitcoin cannot be inflated or devalued at the discretion of governments. Its limited supply protects it from inflation and makes it a safe store of value. Monetary stability: With carefully controlled supply, Bitcoin offers greater monetary stability compared to national currencies, which can be affected by political and economic decisions. Challenges and debates surrounding the limited supply of Bitcoin Despite the advantages, Bitcoin's limited supply has also generated debates and challenges. Some argue that the scarcity of bitcoins could hinder its mass adoption as an everyday currency. Price volatility is also an issue of concern. Furthermore, the fact that only about 80% of all existing bitcoins have been mined raises questions about how the latest bitcoins will be distributed and how this will affect the network and its sustainability in the future. Bitcoin has revolutionized the financial world with its limited supply and unique monetary policy. Controlled and predictable scarcity is an essential part of its design, providing a solid alternative to traditional fiat currencies. Although limited supply can pose challenges and debates, it also offers significant benefits, such as a sense of scarcity, protection against inflation, and monetary stability. As Bitcoin continues to mature and its supply approaches its maximum limit, its value and relevance in the financial world continues to grow, leaving investors and enthusiasts with great anticipation about its future.
[ ... ]
Xiaomi
XiaomiIn little more than 10 years, the Chinese multinational Xiaomi has become a giant in the electronics industry. It is a really impressive trajectory if we take into account that in this short period of time it has put itself on a par with companies like Apple, Samsung or Huawei. Xiaomi, has realized that the world is a big market, and it does not stop expanding. It is now an Internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. Its sales are growing steadily and it continues an unstoppable race to innovate and achieve a high-quality user experience and operational efficiency.
[ ... ]
Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
[ ... ]
European companies are facing million-euro losses due to connectivity issues
12/06/2023A study by Cradlepoint reveals that European businesses could be losing milions of euros every week as a result of connectivity problems. According to the State of Connectivity in Europe report, conducted in collaboration with Censuswide, 74% of companies experience at least 2 hours of connectivity loss each week. One hour of downtime can be valued at 332,600 euros, according to Statista. These connectivity issues have also generated additional operating costs for 47% of the surveyed companies, and 33% have missed out on business opportunities due to these problems. Furthermore, the education sector is affected, as 80% of respondents state that poor connectivity hinders the development of skills necessary to thrive in a modern economy. The study also highlights that 21% of European companies have lost talent due to connectivity issues. The findings also conclude that improving connectivity is considered crucial for 90.5% of the surveyed companies, as it would help them better manage potential economic, social, and political challenges and increase their resilience to future disruptions.
[ ... ]
The new USB 4 2.0 promise speeds up to 80 Gbps for data transfer
19/09/2022Next for his market presentation, the main characteristics of the new generation of USB are already known: USB 4 2.0 promises to double the speed of Thunderbolt 4 and the original USB 4.Although we will have to wait until November to know all their technical characteristics, USB Promoter Groupt has already explained that USB 4 2.0 will offer speeds up to 80 Gbps for data transfer, through a USB-C cable and connector.This significant increase in transfer speed is possible because the new USBs incorporate a new physical layer architecture, capable of supporting. So, the new USB are preparing, for example, to support the transfer of 4K or 8K videos from one computer to another without problems or to offer, also, the maximum gaming experience to gamer users thanks to its ultra-fast speed rate.Intel, meanwhile, is already working on Thunderbolt 5, which everything indicates will also offer speeds of 80 Gbps.
[ ... ]
Google launches ChromeOS Flex to give a second life to outdated computers
21/07/2022Google has just introduced ChromeOS Flex, a new version of their cloud-based operating system that will allow "rejuvenating" Windows and Mac computers that have become available. The system must be downloaded directly from the web and can be installed on the computer via USB or the company network. ChromeOS Flex is now ready to give outdated Windows and Mac computers a second life. At the moment, Google has already certified nearly 300 devices compatible with ChromeOS Flex, from leading brands on the market such as Apple, Acer, Dell or Microsoft. Although Google has advanced that not having the certification does not prevent the installation of the operating system on our old computer. Some of the services offered by this operating system are, the protection against ransomware and malware; background updates; remote management of applications and, of course, the possibility of giving a new life to an outdated computer. “By installing ChromeOS Flex on an older computer, you're not only getting a great experience, you're also contributing to an important cause. Every year 40 million tons of electronic waste is generated worldwide, which is equivalent to throwing away 800 laptops every second. Updating devices to ChromeOS Flex instead of completely replacing them is one way to reduce this waste.
[ ... ]
Firefox enables full protection against 'cookies' by default
24/06/2022Mozilla Firefox has enabled by default its total protection against 'cookies' (Total Cookie Protection), which ensures that users are shielded from tracking their Internet activity without sacrificing their browsing experience. As it had been explained by the company, the new functionality creates a 'cookie jar' every time the Internet user visits a web page. Each 'jar' is kept separate, thus limiting 'cookies' to the site where they were generated. In this way, by isolating one container from another, crawlers can only access information on your page, without being able to relate user behavior across multiple sites. Mozilla claims that this solution makes its browser the most secure on the market for Windows, Mac and Linux. Mozilla's Total Cookie Protection function operates whenever a website or third-party content embedded in a page deposits a 'cookie' in the user's browser. This full cookie protection also improves the performance of previous Firefox tools, such as ETP or Enhanced Tracking Protection.
[ ... ]
New Microsoft update to solve VPN connectivity failures in Windows
24/01/2022Update for Windows is now available – KB5009543 for Windows 10 and KB5009566 for Windows 11 – and fixes connectivity issues experienced by some Virtual Private Network (VPN) tools after installing the latest patch. The update, explains Microsoft, eliminates these errors in their own VPN tool and in the ones of several external companies. The update also includes solutions for other failures related to the restart of Windows Server domain controllers and also, solutions for the bootable problems on virtual machines and with ReFS-formatted removable media. The new update is a 'Out-of-band' (OOB) type because it's not included in the usual Microsoft release schedule.
[ ... ]
OPPO joins the Connectivity Standards Alliance
21/10/2021Oppo has announced its membership on the Board of Directors of the Connectivity Standards Alliance (CSA), the organization with more than 400 technology companies working together to increase compatibility in IoT through simpler technology standards. One of Oppo's main objectives in his new role, explained Neil Yang, director of OPPO's Standards Research Department, is to promote Matter, the base protocol for the Internet of Things (IoT), offering a simplified user experience that allows connecting different devices "We want to create a highly compliant IoT ecosystem, and drive the development of the Alliance's advancements together with other partners through proposals for new protocols, setting new standards and developing new Matter-based products”, says Yang. For the CSA, Oppo's commitment is an open door to promote Matter in China and throughout Asia, offering the possibility of providing better IoT experiences to more than one billion users.
[ ... ]
Facebook announces 10,000 new jobs in Europe to develop its metaverse
19/10/2021Facebook has announced 10,000 new jobs in the European Union to develop a new virtual environment. This environment is going to be design to interconnected virtual experiences using different technologies as virtual and augmented reality. This new environment baptized as a metaverse will increase the feeling to be presence in the virtual environment and the interaction between all those who are there. The goal, explains Vice President of Global Affairs, Nick Clegg, Vice President of Core Products, Javier Olivan is create a greater sense of 'virtual presence', to unlock access to new creative, social and economic opportunities. Facebook will shortly begin recruiting candidates for the 10,000 jobs. Their first priority will be highly specialized engineers.
[ ... ]
How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
[ ... ]