49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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D-Link
D-LinkD-Link is today one of the world leaders in innovative and efficient connectivity products and systems. Their field of action is so extensive that they manufacture products for homes, businesses (small, medium, and large), and demanding service providers. For enterprises, D-Link is the only supplier able to offer unified solutions. It has extensive product ranges in areas like security and storage, switching, and IP video surveillance. In the home products market, D-Link is one of the most popular manufacturers because of its Fiber/ADSL/Cable Routing, Wi-Fi AC, Powerline, Wi-Fi Amplifiers, 3G/4G Mobility, Storage, Connectivity, Home Automation, and Video Surveillance lines. In our online store, you will see many of these products at the best price.
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HomePlug Networks
With these HomePlug networking devices, you will find it very easy to bring the optical fiber and Wi-Fi signal to any place in the house. Using the electrical network of your home, you will be able to expand the area of action of your router and create additional access points without losing the signal or the quality of the bandwidth you have subscribed to.
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Digital insurance with AI sets the trend in the Insurtech market
12/04/2024Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations. In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.
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Microsoft
MicrosoftThe world of computing would not be the same without the products of the multinational Microsoft Corporation. Who hasn't heard of Bill Gates? Microsoft is considered one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Amazon, and Facebook. It was founded by Bill Gates and Paul Allen in 1974 and is headquartered in Redmond, Washington. Microsoft does almost everything. It not only develops and manufactures personal computers and related services but also assists people, and sells computer software and consumer electronics worldwide. Its scope of action is so broad that it supplies individual users and large corporations, institutions, and even governments.
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NordVPN
NordVPNThe fact that NordVPN was founded in Panama is no accident. You can rest assured that your data will be well protected and will not be susceptible to be sold or seen by third parties, since it is a country that does not have laws in favor of the possible retention of data nor is adhered to data transfer treaties for the surveillance of individuals. Since its origin in 2012, the NordVPN company, maintains solid privacy in your internet transactions through its effective network of servers and has undoubtedly become a leading VPN provider.
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A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.
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What is Worldcoin and what does scanning the iris involve?
04/03/2024Worldcoin was introduced in summer of 2023 as a revolutionary project with the mission of creating a 100% secure digital identity, essentially a kind of fortified "digital passport," based on the verification of a unique and non-transferable element inherent to each human being—the iris. According to its developers, World ID will help distinguish human online activity from that generated by machines. In the first phase of the project, the creation of this secure digital identity is planned for 2 billion humans. To make this possible, Worldcoin has called on the global population to scan their iris. In return, Worldcoin compensates participants with a few tokens of its successful cryptocurrency, WLD, which has quadrupled in value within a few weeks of its initial launch. The payment in WLD tokens is not coincidental; it is part of Worldcoin's strategy, aiming to leverage the new digital passports to create a comprehensive ecosystem that provides universal and equitable access to advanced financial services for the entire global population. To achieve this, they encourage "iris sellers" to use the Worldcoin cryptocurrency on its fee-free blockchain, unlike Bitcoin, Ethereum, or other cryptocurrencies that do charge transaction fees. How does Worldcoin work? Worldcoin aims to address the issues of bots, rapid creation of fake identities, and content with artificial intelligence. It is designed, according to its developers, to provide every individual in the world with a unique digital identification. Additionally, Worldcoin promises to ensure the financial inclusion of each person in a fair and equitable ecosystem through a universal basic income. Users receive this income in exchange for allowing their iris to be scanned. To create the secure digital passport with Worldcoin, users must undergo an iris scan, which serves as proof of humanity and a unique identity on the blockchain. This process ensures that the individual on the other side of that identity is a human and not a fake profile created with artificial intelligence. In pursuit of the success of their proposal, the company offers users a small amount of their own Worldcoin tokens in exchange for iris scanning. The initial incentive of receiving free cryptocurrency, in the form of a universal basic income, is emphasized by Worldcoin advocates as the basis for the inclusive and universal nature of their initiative. This approach allows anyone to scan their iris, and the WLD tokens received in return can assist people without access to traditional financial services in starting to save and invest. How to Scan the Iris with Worldcoin? The registration process with Worldcoin involves scanning the iris with an orb, the central hardware device of Worldcoin developed by Tools for Humanity. The orb is spherical and processes all the information. Currently, Worldcoin has installed orbs in different countries, including Spain, where users can scan their iris in exchange for Worldcoins. To do this, it is necessary to download the Worldcoin mobile application, World ID, generate a QR code with it, and display it in front of the orb. The orb, upon recognizing it, will scan the user's iris, while a Worldcoin collaborator remotely oversees the operation. The orb takes less than a minute to perform the scan and validate the subject's identity. In exchange for their iris, the user receives a unique number called "IrisHash" and a cryptographic wallet with Worldcoins. "This digital passport is accepted as proof of unique humanity, which people can use in the digital world without the need to share any other data," assure its developers. What happens with my scanned iris in exchange for Worldcoins? Once the iris scan is completed, and digital identity is granted to the user, Worldcoin assures that the orb quickly eliminates the images unless the user requests their preservation. Only the set of numbers called "IrisHash" is stored for identification, without any additional biometric data. Worldcoin also commits to ensuring that users share only the necessary information they wish to share, providing verification options through linked devices or the additional facial authentication orb for high-security cases. Despite these commitments, the collection of biometric data through iris scanning for the unique proof of humanity continues to raise significant questions regarding privacy and information security. Some countries such as Brazil, France, India, or Kenya have halted Worldcoin's iris scanning. How much do you get paid for scanning your iris? Worldcoin pays 25 WLD for scanning your iris, which, according to the cryptocurrency's exchange rate in February 2024, has translated to an average of between 50 and almost €160 for iris sellers, depending on the value of Worldcoin on the day they scanned their iris. At the beginning of February, the value of each WLD unit was around two euros, and by the end of the month, it had risen to nearly seven euros. What can I spend my WLD on? 'Iris sellers' have the freedom to use their Worldcoins from the moment they receive them. They can exchange the payment for other cryptocurrencies, withdraw them in euros from a specialized ATM, or hold onto the tokens in the hope of an increase in their value. Additionally, WLD payments are already accepted on platforms such as Discord, Shopify, Minecraft, Telegram, Mercado Libre, or Reddit, among other places. Who is behind Worldcoin? Worldcoin bears the stamp of two innovative minds: Sam Altman and Alex Blania. Altman is the CEO of OpenAI and a key figure in artificial intelligence development, leading projects like ChatGPT. Blania, on the other hand, is the co-founder of Tools For Humanity, contributing his experience in creating technological tools for a more equitable economic system to this new and successful cryptocurrency.
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What is Bitcoin Halving and how does it affect the cryptocurrency?
25/02/2024The term "Halving" in the context of Bitcoin refers to a scheduled event in the cryptocurrency protocol, in which the reward for mining blocks is reduced by half. This event occurs approximately every four years and has a significant impact on the supply and demand of Bitcoin. During Halving, the number of new Bitcoins created per block is halved. This implies a decrease in the issuance rate of the cryptocurrency, which in turn can have an effect on the price and volatility of Bitcoin. Many analysts and experts are speculating about the long-term implications of the Halving and its influence on the cryptocurrency markets. Services related to Bitcoin Halving There are various types of services and tools related to Bitcoin Halving that can be beneficial for different actors in the cryptocurrency ecosystem. These services include: 1. Halving analysis and forecast This type of service provides detailed information about the past, present and future of the Bitcoin Halving. Through analysis and forecasting, it helps investors and cryptocurrency enthusiasts make informed decisions on how to position themselves before and after the event. 2. Bitcoin Mining As the reward in Bitcoin decreases, mining this cryptocurrency becomes more challenging. Bitcoin mining services offer solutions and advice to maximize mining efficiency and profitability, even in a low reward environment. 3. Financial advice related to Halving As the issuance rate of Bitcoin slows, investors may need to adapt their investment strategies. Financial advisory services specialized in cryptocurrencies and Bitcoin provide personalized recommendations and analysis to optimize investment performance in this context. 4. Development of tools for cryptocurrencies The Bitcoin Halving may generate changes in the cryptocurrency ecosystem, which may require the creation of new tools and solutions. Companies specialized in software development and applications related to cryptocurrencies can provide development and consulting services to adapt to these new demands. Bitcoin: Reward Reduction and Its Implications on the Cryptocurrency Ecosystem Bitcoin, the most famous and valuable cryptocurrency in the world, has periodically experienced an event known as a "reward reduction" or "Halving", which has significant implications on the cryptocurrency ecosystem. In this article, we will explore in depth what Bitcoin reward reduction is and how it affects both miners and investors. What is Bitcoin reward reduction? Bitcoin reward reduction is a scheduled event integrated into the cryptocurrency protocol. It occurs approximately every four years and consists of a halving of the reward miners receive for validating transactions and adding new blocks to the Bitcoin blockchain. Originally, when Bitcoin was launched in 2009, miners received a reward of 50 Bitcoins for each block mined. However, due to the reward reduction process, this amount has decreased over time. In 2012, it was reduced to 25 Bitcoins per block, in 2016 to 12.5 Bitcoins per block, and in 2020 it was reduced again to 6.25 Bitcoins per block. Implications for Bitcoin miners Bitcoin's reward reduction has a significant impact on mining the cryptocurrency. With each reduction, miners receive fewer Bitcoins for their work, which means less direct monetary reward. This may result in some miners leaving the Bitcoin network, especially those with higher electricity and mining equipment costs. On the other hand, those miners who manage to adapt and remain profitable even with a lower reward are rewarded with a larger share of the Bitcoin supply generated through mining. This concentration of Bitcoins in the hands of fewer miners can have effects on the decentralization and security of the network, since the number of active participants in the transaction validation process is reduced. Implications for investors and the price of Bitcoin Bitcoin's reward reduction also has implications for the price and supply of the cryptocurrency. As the issuance of new Bitcoins decreases, the supply in the market reduces. This may lead to higher relative demand if Bitcoin demand continues to grow or remains stable. In previous reward reduction events, a long-term increase in Bitcoin price has been observed. This is because the decrease in the supply of new Bitcoins can lead to greater perceived scarcity and therefore an increase in their value. However, it is important to note that the price of Bitcoin is highly volatile and can be influenced by a variety of external factors, so a continued increase after reward reduction cannot be guaranteed. Bitcoin's reward reduction is a key event in the life of the cryptocurrency and has implications for both miners and investors. As the number of new Bitcoins generated is halved, miners must adapt to remain profitable and the supply of Bitcoin on the market may decrease. However, this event can also have a positive impact on the price of Bitcoin in the long term. It is important to understand and take these factors into account when evaluating investment potential in Bitcoin and the cryptocurrency market in general. Bitcoin and limited supply: a unique combination Bitcoin has captured the attention of the financial world like no other cryptocurrency. One of its most notable features is its limited supply, meaning that only a finite number of bitcoins will be created in the world. This contrasts with traditional fiat currencies, which can be printed at the discretion of governments. How does Bitcoin limited supply work? Bitcoin was designed to have a total supply of 21 million coins. As new blocks are mined by users and added to the Bitcoin blockchain, new coins are generated and distributed as rewards to miners. However, this reward is halved in an event known as "Halving", which occurs approximately every four years. Halving ensures that the rate of issuance of new bitcoins decreases over time, following a predictable mathematical function. Currently, the reward per mined block is 6.25 bitcoins, but this number is expected to reduce further in the future. This controlled scarcity mechanism is a central part of Bitcoin's monetary policy. Advantages of Bitcoin Limited Supply Bitcoin's limited supply has several significant advantages: Sense of scarcity: The limitation in the supply of Bitcoin makes it a scarce and valuable asset. As it approaches its maximum supply, demand and price are expected to increase. Inflation Protection: Unlike fiat currencies, Bitcoin cannot be inflated or devalued at the discretion of governments. Its limited supply protects it from inflation and makes it a safe store of value. Monetary stability: With carefully controlled supply, Bitcoin offers greater monetary stability compared to national currencies, which can be affected by political and economic decisions. Challenges and debates surrounding the limited supply of Bitcoin Despite the advantages, Bitcoin's limited supply has also generated debates and challenges. Some argue that the scarcity of bitcoins could hinder its mass adoption as an everyday currency. Price volatility is also an issue of concern. Furthermore, the fact that only about 80% of all existing bitcoins have been mined raises questions about how the latest bitcoins will be distributed and how this will affect the network and its sustainability in the future. Bitcoin has revolutionized the financial world with its limited supply and unique monetary policy. Controlled and predictable scarcity is an essential part of its design, providing a solid alternative to traditional fiat currencies. Although limited supply can pose challenges and debates, it also offers significant benefits, such as a sense of scarcity, protection against inflation, and monetary stability. As Bitcoin continues to mature and its supply approaches its maximum limit, its value and relevance in the financial world continues to grow, leaving investors and enthusiasts with great anticipation about its future.
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Meta warns about the vulnerability in password recovery linked to the recycling of phone numbers
22/02/2024Meta, a leader in social media, has announced that it will not assume responsibility for personal account theft on Instagram and Facebook related to password recovery through the use of recycled phone numbers. The company argues that it lacks control over telecommunications providers and users involved in this practice. Phone number recycling: an overlooked risk in a recent statement Meta revealed its inability to manage personal account thefts that occur when phone numbers are recycled by telecommunications carriers. This common practice among mobile phone companies involves reassigning discarded numbers to new customers, making them owners of a number previously used by another user. In countries like Spain, carriers wait for a period of 30 days before reassigning a number, but the risk persists if users do not unlink the number from digital services or associated platforms, such as social networks and emails. The danger of not unlinking phone numbers from digital accounts When users deactivate a phone number, whether due to a change of carrier or any other reason, carriers must wait before reassigning the number. However, failure to unlink this number from digital services can result in unauthorized access to personal accounts. In many services, linking the phone number is allowed for actions such as resetting passwords. Users, upon receiving a verification code on their number, can complete the login without the need for email validation or a password. This process, though accepted, can lead to unintentional unauthorized access. Meta warns users about the importance of unlinking phone numbers from digital accounts when deactivating them, insisting on the need to update associated information to prevent account theft.
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Arc Search, AI-powered search engine for iOS
05/02/2024The Browser Company has introduced its latest innovation to the market, Arc Search, a search engine exclusively designed for iOS devices that integrates artificial intelligence and private browsing functionalities. Arc Search promises seamless and interruption-free navigation, free from annoying ads. Driven by artificial intelligence, this search engine offers, also, advanced features such as the ability to summarize visited web pages and provide search results more efficiently. Additionally, it stands out for its ad blockers, a reading mode that minimizes distractions, and a keyboard designed to initiate searches with just a few taps. In addition to Arc Search, in the spring, The Browser Company will also launch its web browser ARC, based on Chromium, with the ambition to challenge the supremacy of Google Chrome. With these releases, The Browser Company has explained that it aims not only to establish itself as a robust option in the realm of browsers and search engines but also to redefine how users interact with information on their iOS devices.
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Apple, Google and Mozilla will create a speedometer to evaluate Safari, Chrome and Firefox
20/12/2022Apple, Google and Mozilla start a joint project to develop Speedometer 3, a speedometer that is going to be useful to use to analyse and improve the performance of Internet browsing programs. The new speedometer will measure the responsiveness of web applications, timing user interactions across various workloads. In addition the three companies has explained that Speedometer 3 will be useful for adjusting any component to its maximum speed, although, according to the agreement signed by they three, any of their respective browsers, Apple's Safari, Google's Chrome or Mozilla's Firefox, can make significant changes to their performance until have the approval of the other two companies.
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The European Commission spends €400,000 on its own metaverse and only attracts six people to the inauguration
05/12/2022Absolute failure. The inagurated of the new metaverse from the European Commission that was presented a few days ago with a virtual party, only attract six persons. According to the specialized journalist Vicen Chadwick from Devex, the European Commission has invested €387,000 in the project to develop a virtual world, designed to attract the attention of young people and create a shared space on the Internet in which they can become aware of those thinghs that EU does on the world stage, and reflect on the problems that affect a globalized world. Also, this metaverse is designed to promote actions of the European Union related to health, education, climate and other topics of interest for youngest, such the Erasmus scholarships. The inauguration of the space, however, went completely unnoticed by the target audience and the few persons who entered the party, such as the journalists from Gizmodo, assure that the metaverse of the European Commission has many shortcomings.
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The United States accelerates the digital dollar
23/11/2022After US President Joe Biden ordered this past week to urgently evaluate the creation of the digital dollar, the Federal Reserve Bank and companies such US Bank, Citi, HSBC and Wells Fargo have announced a pilot prove to test the new currency. The digital Dollar will be issued centrally and its regulated liability network (RLN) will be tested for twelve weeks, during which the participating banks will operate in a simulated way, using tokens that will act as deposits from their clients that will be settled in a central reserve in a shared distributed ledger. This will be use to evaluate its security and operation in financial transactions and agreements. In parallel, China continues to promote the Digital Yuan and the European Central Bank (ECB) is also advancing in the creation of the digital euro, a project that the latest information indicates it cab be already viable in 2025. And while all this is happening, the information that ensures an imminent regulation for cryptocurrencies increases.
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Fundación Telefónica wants to convert the world's first website into a World Heritage Site
27/05/2022Fundación Telefónica is determined that the first website in history, the one of the british computer scientist Bernes-Lee, from 1990, could be declared a World Heritage Site by UNESCO and has announced a campaign to achieve this goal. The action named “ElSitio1155” identifies the Bernes-Lee website as a fundamental piece of the history and culture of humanity. And this is like this, becouse this website, in addition to be the first to exist, marked the birth of the World Wide Web, and also led to the first step to the connected world of today. If recognition is achieved, it would be the first time that UNESCO would do so to a virtual and non-geographical site as usual. Prior to the presentation of its official proposal, Fundación Telefónica has launched a support campaign through its social networks and communication channels to make everyone aware of the importance of this first website in the world, the pioneer of more than 1.9 million websites accounted for on December 31, 2021.
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The Spanish Organization of Consumers and Users has denounces Apple for the planned obsolescence of the iPhone6
25/05/2022The Spanish Organization of Consumers and Users (OCU) has filed a class action lawsuit against Apple for the planned obsolescence of their iPhone 6 and has agreed to pay the costs of the trial to the 400,000 affected in Spain. The OCU considers this planned obsolescence a deceptive commercial practice that violates consumer protection regulations and demands compensation for Spanish users for an amount that ranges between 99 and 189 euros. This figure comes from the sum of the amount of the battery (between 29 and 89 euros, depending on whether or not the replacement plan was accepted), plus 10% of the purchase price of the mobile (between 699 and 999 euros, depending on the model). According to the OCU lawsuit, Apple has acted fraudulently by hiding information from users, and considers that the technology company updated the software in the different models of the iPhone 6 to mask the performance problems of its batteries, knowing that this would cause a slowdown. and loss of phone performance. This practice, said OCU, conditioned consumers to renew their iPhones, causing them an economic loss that amounts to between 40 and 80 million euros, approximately. The complaint against Apple is one more action from the OCU to encourage affected users to fight against planned obsolescence.
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Island Browser for Business Reaches $1.3 Billion Value
06/04/2022Just some weeks after its launch, Island, the webbrowser focused in enterprise and security, has just reached a $1.3 billion valuation. Island browser is based on chromium and has been developed by two former Symantec executives, who were looking for an option configured to the web security needs of companies and not conventional users. The new browser, in addition to limiting the add-ons that many often some people install on company computers and that sometimes cause significant security breaches, incorporates specific tools to prevent this type of actions, protect SaaS applications, identify incidents and prevent data theft. Depending on the level of security required by each company, Island Browser allows, for example, to download content or not, disable or enable the copy and paste option or deny access to certain domains, among other options. From Island, also insist that their project is based on the utility and not on the consumer, so that the characterization level of Island browser it offers the minimum.
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What's new in Google for Android?
10/01/2022Google opens the year with news and has already presented in CES 2022 some of the most importants ones, such the new option for locking and unlocking devices and for the remote control of actions on all devices compatible with their Assistant. This means that from now on, you can unlock and use a Chromebook, mobile or tablet from a Wear OS smartwatch. To be successful, of course, the devices must be close to the clock. It is also available the option of unlocking - opening or start the car - BMW vehicles through a compatible Samsung phone or Pixel and, also, the function of transferring and managing content between devices through an integrated Chromecast that allows users to send content from the smartphone to televisions and monitors as well to speakers. Google has also announced the upcoming launch of a new device connection function that will allow, for example, to configure a Chromebook from the mobile phone and access all the saved data,. The new feature will also incorporate 'Fast Pair' pairing with Bluetooth accessories.
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Bushkill cable, an anti-theft USB of data
21/12/2021After a crowdfunding campaign for its manufacture, Bushkill cables have already begun to be marketed. This cable connects to the computer physically, without relying on wireless connections, to protect sensitive data. The cable works as a deadman switch against theft and when somebody disconnected the cable, Bushkill automatically locks the equipment or turns it off. Bushkill is compatible for Windows 10, MacOs and Linux. In this last system, the a extra self-destruct action can be also configured, and this makes the disk permanently inaccessible. Physically, the Bushkill consists of a magnetic breakout cable, a carabiner, and a USB Type-A that contains the anti-theft software.
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Facebook announces 10,000 new jobs in Europe to develop its metaverse
19/10/2021Facebook has announced 10,000 new jobs in the European Union to develop a new virtual environment. This environment is going to be design to interconnected virtual experiences using different technologies as virtual and augmented reality. This new environment baptized as a metaverse will increase the feeling to be presence in the virtual environment and the interaction between all those who are there. The goal, explains Vice President of Global Affairs, Nick Clegg, Vice President of Core Products, Javier Olivan is create a greater sense of 'virtual presence', to unlock access to new creative, social and economic opportunities. Facebook will shortly begin recruiting candidates for the 10,000 jobs. Their first priority will be highly specialized engineers.
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Ransomwhere, new platform to track cyberattack payments
13/07/2021This week was made known the unveiling of Ransomwhere, a new collaborative data platform born with the intention of being able to track 'ransomware' ransom payments to cybercriminals wallets. The platform launched by cybersecurity researcher Jack Cable, allows data to be entered into the Ransomwhere website in an open and transparent format, so that users can easily report on the cryptocurrency wallets used in their ransomware attack payments, often included in the ransom notes of the attacks, and through this data the figure obtained in extortion payments to cybercriminals is obtained. As these payments are made with cryptocurrencies, the transactions can be traced as they are opened by the use of the blockchain or Blockchain. According to the first data obtained in these first weeks of operation, Ransomwhere has reported that it has already recorded more than $33 million paid this past year in ransomware and accumulated data of about $28 million more satisfied previously. This information also shows that the ransomware with the highest income so far is Netwalker, with more than 27 million dollars, followed by REvil / Sodinokibi, with more than 11 million.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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What is the value of a Bitcoin?
11/06/2021Since Bitcoin first appeared in 2009, this digital currency not issued by any government or company, nor, under the umbrella of any kind of economic policy, has gained a foothold in the market and has already started to fit into existing legal frameworks. What gives Bitcoin its value? The great value of Bitcoin is that it is a decentralized and global currency, an alternative to fiat currencies (those issued by governments). All transactions with Bitcoins are public and each of these crypto currencies belongs exclusively to its owner, therefore, it is a currency that cannot be intervened by anyone. What can I do with Bitcoins? To date, with this cryptocurrency, it is possible to monetize all kinds of services, in addition to making investments, free or practically free of commissions, which in the medium to long term are proving attractive. This has made Bitcoin an asset in which to invest and an increasingly popular means of payment through which to transfer value from one user to another without losing friction along the way, going through an intermediary or paying a commission. What is the price of a Bitcoin? Like any other good, the price of a Bitcoin varies according to market demand, although the fact that it has been designed to behave as a deflationary asset and that its supply is limited to 21 million coins, facilitates that by the law of supply and demand itself, the Bitcoin exchange rate tends to rise continuously. As of June 9, at the time of writing this article, the Bitcoin value today is 30,007.86 euros, 3.4 times its price a year ago, when the Bitcoin to Euro conversion rate was 8,629.5 Bitcoins for 1 euro. In 2010 Bitcoin price was less than one Euro cent. What does the value of Bitcoin depend on? The value of Bitcoin depends on the trust and acceptance of users to use it, hence why Bitcoin is rising in value some days and not others. As Bitcoin has been implemented as a means of payment in multiple transactions and its popularity has grown, its value has grown in parallel. Likewise, when there have been news or events that have questioned, for example, the suitability of this crypto currency, its price has fallen. Like any other currency, the price of Bitcoin fluctuates and it is the users themselves who set it at the time of the purchase and sale transaction, which prevents the existence of a single price for Bitcoin, since it is not operated through a single platform as is the case with other currencies. Even so, buying and selling prices of Bitcoins tend to be quite similar. To know how much Bitcoin costs, there are several online platforms, known as "Bitcoin trading platforms" that report live the evolution of the value of the cryptocurrency. Is it safe and profitable to invest in Bitcoin? As with any other asset, investing in Bitcoins is profitable if we know how to do it at the right time. On the other hand, the Blockchain technology on which Bitcoin is based is reliable and difficult to manipulate, with no risk of being counterfeited, although some experts believe that the perfect, 100% inviolable system has not yet been created. In the cryptocurrency segment, convertibility is contemplated, so that Bitcoins can be exchanged for fiat currencies. What can I buy with Bitcoins? Over the last few years, a large number of companies have incorporated Bitcoin as an official method of payment for their goods and services From travel companies to ticket sales platforms for all kinds of shows, through gaming platforms, digital bookstores, software stores or even non-profit organizations already accept this digital currency. That is, Destinia, 13tickets, Gear Best, Shopify, Wordpress, Hostinger, Greenpeace,... among many other companies. eBay is currently considering adding Bitcoin as a method of payment. What is Bitcoin mining and how are Bitcoins generated? The users themselves through a totally decentralized system create Bitcoins. To become a bitcoin creator, computers with high computational capacity are needed to process and verify transactions and quickly solve the complex digital processes of generating the currency. This work is called mining and one of its best attractions is that the system offers "miners" rewards in Bitcoins in exchange for these services, which has made this activity very appealing for certain users. Is it profitable to mine Bitcoins in Spain? Bitcoin mining requires very powerful equipment, with high calculation capacities to solve operations, being nowadays totally inoperative for this operation the PCs of domestic or office use. The investment to mine Bitcoins requires, in addition, to assume the large power consumption required by this more powerful equipment, which makes Spain, at this time due to the high price of KW/h, an uninteresting market for mining Bitcoins. On the contrary, other locations such as China, Iceland, Iran or Georgia, where the Bitcoin mining business is in full expansion, are very interesting.
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